Abbott, a global healthcare leader, has launched the ‘Chakkar Ko Check Kar’ campaign in India to bring attention to vertigo, a commonly overlooked balance disorder that affects nearly 70 million people in the country.
Vertigo, characterized by a spinning sensation, can significantly disrupt daily life. With this campaign, Abbott aims to empower individuals to take control of their health and manage the condition more effectively.To shed light on the challenges faced by those living with vertigo, Abbott collaborated with IQVIA to conduct a survey among 1,250 individuals in India. The survey’s findings, presented in an infographic, highlight the urgent need for increased awareness and early diagnosis of vertigo. This survey is a cornerstone of the ‘Chakkar Ko Check Kar’ campaign, designed to foster meaningful conversations about the condition.
The survey revealed several key insights into the impact of vertigo on personal and family life:
- Personal Life: Vertigo extends beyond causing a spinning sensation. It significantly impacts personal lives, with 34% of respondents canceling important events, 33% experiencing frequent anger or annoyance, and 26% fearing damage to their relationships with family members.
- Triggers: The primary triggers of vertigo identified in the survey include anxiety or stress (39%), traveling (34%), and changes in weather (30%).
- Symptoms: Each episode of vertigo can bring a range of symptoms, including headaches (52%), double vision (43%), a blackout feeling (40%), heaviness in the head (37%), and neck pain (28%).
- Family Life and Travel: Vertigo affects patients’ abilities to care for their families (23%) and reduces family quality time (23%). It also creates discomfort when using public transport or air travel (19%).
To further amplify the campaign’s message, Abbott launched a digital campaign film featuring Bollywood actor and UNICEF India Ambassador, Ayushmann Khurrana. Diagnosed with vertigo in 2016, Khurrana shares his personal journey navigating the condition, offering a glimpse into the disorienting reality of vertigo. His story encourages those experiencing dizziness to seek a diagnosis and appropriate care to improve their quality of life.
As part of the awareness initiative, Abbott has also introduced an online assessment tool. This chatbot-based survey helps individuals identify potential vertigo symptoms and supports early detection, providing a crucial resource for those who might otherwise overlook the condition.
Abbott’s ‘Chakkar Ko Check Kar’ campaign is a significant step toward raising awareness about vertigo in India. By highlighting the personal experiences of individuals like Ayushmann Khurrana and providing accessible tools for early detection, Abbott is driving meaningful change. The campaign underscores the importance of early diagnosis and management of vertigo, empowering millions to lead healthier, more stable lives.
