Facebook’s ‘Summer of Support’ Program To Train Businesses In Digital Marketing
With most people working from home due to the ongoing pandemic, Businesses have moved their marketing efforts to digital platforms. In light of this, Facebook has released a new, six-week schedule of educational digital marketing courses that will go on from 24th June to the end of July. In this Summer marketing program, they aim to offer free advice, insights, knowledge and support to small and medium-sized businesses. The program will feature renowned entrepreneurs and business experts who will help businesses to get going again.
The sessions will be conducted on a dedicated ‘Summer of Support’ website, while further information will be provided on the Facebook for Business page. Big names in the industry like Dell, Small Business Roundtable, American Express and PayPal will be partnering up with Facebook for this initiative.
The courses will be split into 6 key areas of focus.
June 24 — 28 – “The Changing World”
The world is in a state of accelerated change. It’s not just about the health crisis; innovation itself has put us in a permanent state of flux. For your business to succeed, it’s important to understand how to respond to this new reality.
June 29 — July 5 – “Resilience”
Sometimes opportunity can look like a setback. The businesses that succeed are the ones that can turn a setback into a new way forward. Find out how to stay resilient in moments of change and how to turn downturns into opportunity.
July 6 — 12 – “Reinvention”
That one transformative opportunity might be just out of reach – and you might have to embrace reinvention to fully harness it. We’ll show you how remaking your business can help you unlock these new opportunities.
July 13 — 19 – “Re-Emergence”
Once a crisis ends, how do you enter into the new landscape? Successful re-emergence into the market means understanding which parts of your business to keep and what needs to evolve.
July 20 — 26 – “Customers & Commerce”
If you’re an asset to your customers in times of uncertainty, you stand to gain in when the economy picks up again. Learn how to make your business essential, through customer-focused processes and smarter commerce.
July 27 — 31 – “Community”
Essential businesses help their communities stay strong and flourish. Learn
how to keep your business a vibrant economic and social force within your community — however you define “community.”
For further details about the program, click here.