Instagram Launches Ads On Reels

18 June, 2021 (Friday)

After the growing popularity of Reels on Instagram, Facebook is expanding Instagram through ads. 

Instagram explained that the ads on the Instagram Reels would appear just like any other Reel on the application and would be on the full screen and 30 seconds long. Ads can be differentiated from the reels by a small “sponsored” tag below the name of the advertiser’s account.

According to Instagram, "After testing in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.

As with regular Reels content, these ads will loop and can be up to 30 seconds. People can comment, like, view, save and share Reels ads."

After the initial launch of Reels in India, Brazil, Germany, and Australia, Reels was introduced to more countries such as Canada, France, the UK, and the US. 

Instagram Reels ads