LinkedIn Launches New Features To Increase Organic Content, Promotes Events

27 May, 2021 (Thursday)

Being a marketer is difficult; marketers take on various responsibilities and clearly for them, time is of the essence. Acknowledging the difficulty marketers experience, LinkedIn has volunteered to make marketers' lives easier by helping them grow their brand's community and reach and increase the brand's target audience - all with the help of their latest features.

One of the features is 'Boost'- a function to turn organic Page updates into paid ads and track performance on the app through metrics.

 

According to Rishi Jobunputra, Senior Director - Product Management, "Starting today, you can easily 'Boost' any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. It’s as simple as it sounds, and the newest way to reach a broader audience without having to learn how to use any new marketing tools."

The other feature added is 'Events Ad.' Essentially, Events Ad would amplify promotion and promote events by highlighting key event details to an entirely new audience. 

According to LinkedIn, "As you continue to shape your events strategy, we’re here to help you amplify your event promotion with our newest ad format, Event Ads, and measure the organic reach and engagement with new Event Analytics. 

With Event Ads, marketers can ensure that they’re getting in front of the professionals that matter most to them to drive registrations, and event organizers have clear visibility into how many LinkedIn members clicked on or saw an ad and registered for their event — giving them full visibility into the effectiveness of their campaign."

The other feature added is 'Events Ad.' Essentially, Events Ad would amplify promotion and promote events by highlighting key event details to an entirely new audience.

According to LinkedIn, "As you continue to shape your events strategy, we’re here to help you amplify your event promotion with our newest ad format, Event Ads, and measure the organic reach and engagement with new Event Analytics. 

With Event Ads, marketers can ensure that they’re getting in front of the professionals that matter most to them to drive registrations, and event organizers have clear visibility into how many LinkedIn members clicked on or saw an ad and registered for their event — giving them full visibility into the effectiveness of their campaign."

LinkedIn has also further improved upon Events Analytics through the novel feature of 'Event Analytics Tool' designed to provide marketers with "aggregated insights into the reach, engagement, and firmographic makeup of event attendees, so you can more easily and effectively plan for future events," as announced by LinkedIn. 

However, the additional features don't end there. The company has also introduced 'Custom Streaming' that allows Pages to live-stream through third-LinkedIn Live streams have increased more than 400% year-over-year. According to LinkedIn, Custom Streaming is introduced, “To help you more easily leverage LinkedIn Live, we’re introducing Custom Streaming, which allows you to live-stream via the broadcast tools you’re most comfortable with, including Zoom, WebEx, OBS, and in the coming months, Microsoft Teams.  

But, it’s not simply about creating content. We understand how important it is to measure your performance on the go. With our new Mobile Page Analytics you can see all of the visitor, follower, and content insights you get on your desktop, including both organic and boosted metrics, right from within the LinkedIn mobile app. party broadcast tools like Zoom, WebEx, OBS, and eventually Teams.”