Rise of Finfluencers takes over BFSI Marketing

20 April, 2022 (Wednesday)

With the ever-increasing role of social media, another one has been dominating the field of influencer marketing under various prevailing platforms. Initially focusing on fashion, food, clothing and travel, influencers are now widening their spectrum by welcoming other genres. 

What makes them distinct? 

Influencers who initially were free in nature in terms of collaboration have now become category-specific. Influencers or Financial influencers are now a group of people that are strictly focused on providing content relating to BFSI marketing. 

These influencers have taken upon themselves the responsibility of not only creating brand awareness but also thoroughly educating the customers about commonly used terms and techniques of various financial services. 

Ankur Warikoo

Topping the charts on Instagram- 

 

Also prevailing on YouTube, the financial influencer Rachana Ranade says, 

“THE LOCKDOWN GAVE PEOPLE MORE TIME TO LOOK AT THEIR FINANCES. THEY CAME TO YOUTUBE FOR INFORMATIVE CONTENT”

The Pros and Cons, brand description and the USPs of the specific product/service are further spoken about through content made of reels and static posts. These reels are quick on reach and add value to not only the brands but also the viewers. 

Credibility sparks organic traffic

The most reliable factor for viewers absorbing the content from such finfluencers is its credibility. Supporting the viewers throughout this journey, answering their doubts and collaborating with a trusted platform stands to be their major responsibility. Once fulfilled, the quality of content and its reach are appreciated by the customers organically.