Twitter Announces Its New Feature ''Professional Profiles'' to rival LinkedIn

26 April, 2021 (Monday)

Twitter announced that it would be testing a new feature called ‘Professional Profiles.’

Twitter said the new feature would allow users to users who use the app for their work to be able to display specific information about their business directly on their profile.

As explained by Twitter, “Professional Profiles are a new tool that will allow businesses, non-profits, publishers, and creators - anyone who uses Twitter for work - to display specific information about their business directly on their profile. We’re starting with a small pool of businesses in the U.S. and will give more accounts access to Professional Profiles in the coming months.” 

Although the social media magnate didn’t reveal much details, it is evident that the move is made for an attempt to garner more professionals to use the app for more professional purposes and could even rival the professional app LinkedIn.

It did reveal that Professional Profiles are still being tested with a select group of companies in the United States, according to the organisation. In the coming months, it will extend this capability to include more accounts.