Aditya Birla Sun Life Insurance (ABSLI), a leading name in life insurance, has introduced a groundbreaking 3D anamorphic advertisement as part of its thought-provoking #BoodheHokeKyaBanoge campaign.
Positioned prominently opposite the Priyadarshini Office in Sion, Mumbai, the ad leverages cutting-edge technology to deliver a compelling message: it’s time to redefine how we envision retirement.
The 3D anamorphic billboard is more than just an eye-catching display—it’s a visual spectacle designed to leave a lasting impression. By utilizing advanced visual effects, the advertisement creates a hyper-realistic scene that captures the imagination of passersby. This innovation aligns seamlessly with ABSLI’s mission to encourage people to view retirement not as a passive phase but as an opportunity for meaningful and rewarding pursuits.
The campaign emphasizes the significance of early and strategic financial planning, transforming abstract retirement goals into vivid, relatable aspirations. It’s a wake-up call for audiences to take proactive steps toward crafting their dream retirement.
ABSLI’s campaign cleverly twists a nostalgic childhood question—“Bade Hoke Kya Banoge?” (What will you be when you grow up?)—into a reflective prompt for adults: “Aap Boodhe Hoke Kya Banoge?” (What will you be in your golden years?). This shift in narrative invites individuals to think beyond conventional retirement savings, urging them to focus on purposeful living in their later years.
By asking this powerful question, ABSLI sparks meaningful conversations about financial preparedness and the value of living a fulfilling life post-retirement. The campaign positions retirement as a phase rich with possibilities, provided it is underpinned by careful financial planning.
The 3D anamorphic display is part of a larger, integrated effort to reach a diverse audience. Alongside outdoor media, the campaign extends its footprint across television, digital platforms, and regional print outlets, ensuring the message resonates with individuals nationwide.
The strategic placement of the anamorphic ad in a bustling area of Mumbai maximizes its impact, drawing attention from thousands of commuters daily. Its captivating visuals not only attract but also inspire viewers to reimagine their future.
Through this campaign, Aditya Birla Sun Life Insurance highlights its commitment to helping individuals plan their retirement in a meaningful way. By combining innovative technology with a deeply resonant message, ABSLI aims to make financial planning engaging, relatable, and forward-looking.
As the #BoodheHokeKyaBanoge campaign continues to gain traction, it reaffirms the importance of dreaming big for retirement and taking actionable steps today to secure a fulfilling tomorrow. Whether through its immersive 3D ad or its expansive multimedia outreach, ABSLI is setting a new standard for how retirement planning is communicated to the masses.
