AdvantageClub.ai, a trailblazer in the employee engagement domain, has successfully raised $4 million in a funding round spearheaded by Axilor Ventures.
With this latest investment, the company’s total funding now stands at an impressive $11 million. The round also attracted contributions from AFG Ventures, Prasanna Sarkar, Bytez Ventures, and several existing investors.
This infusion of capital is set to supercharge AdvantageClub’s efforts to advance its AI-powered solutions. The company aims to expand its product offerings in employee engagement and wellness while extending its geographic footprint. The funds will also bolster initiatives such as OPD plans, health checkups, fitness programs, and behavioral health improvements, positioning AdvantageClub as a comprehensive wellness platform.
Established in 2016 by Sourabh Deorah and Smiti Bhatt Deorah, AdvantageClub.ai has become a go-to platform for organizations seeking innovative employee engagement strategies. The company provides a suite of solutions that includes rewards and recognition, sales incentives, flexible benefits, surveys, wellness programs, and employee communities—all on a unified platform.
Notably, AdvantageClub’s AI-powered bot, Adva, has already made waves in the rewards space, offering organizations cutting-edge ways to interact with employees. Sourabh Deorah, the company’s CEO and Co-founder, stated, “We are committed to building transformative AI solutions. By leveraging applied AI, we’re introducing novel engagement strategies that empower organizations to foster deeper connections with their workforce.”
Headquartered in Gurugram, India, AdvantageClub boasts a vast user base of over 5 million across 100+ countries. The platform has secured partnerships with more than 1,000 clients, including renowned names such as Concentrix, BCG, Tech Mahindra, HCL, Tata Steel, and Air India. With a diverse catalog offering access to over 10,000 brands, the platform delivers unparalleled value to both employers and employees.
AdvantageClub’s financial trajectory has been remarkable. In FY23, the company’s revenue surged by 93.4%, reaching ₹323 crore compared to ₹167 crore in FY22. Simultaneously, the firm has managed to significantly curb its losses, showcasing a strong balance between growth and financial discipline.
The employee engagement space is bustling with competitors such as Vantage Circle, Bonusly, Awardco, and Workhuman. However, AdvantageClub’s unique blend of AI-driven innovation and comprehensive offerings gives it a competitive edge, particularly as organizations increasingly prioritize holistic employee wellness and engagement strategies.
With this latest funding, AdvantageClub is poised to redefine how companies connect with their employees, paving the way for a more engaged, healthy, and productive workforce worldwide.