Mumbai-based integrated communications and marketing agency Mogae Media has acquired 48-year-old home-grown advertising agency Rediffusion India. As part of the agreement, four agency brands—Rediffusion, Everest Advertising, Rediff Health and Rediff Direct—are being bought by Mogae Media, which is owned by…
VAVO Digital launches its #InThisTogether campaign to create one month long positive interactions, activities, and content with its team and a pool of over 70 influencers from across the country. The objective of this socially driven campaign is to spread…
Streax Professional has assigned its digital AOR mandate to Grapes Digital, a full-fledged digital marketing agency. The account was won following a multi-agency pitch. The account will be handled from Mumbai’s office. As per the mandate, the agency will be…
While the digital world keeps getting more competitive by the day, the pressure faced by the marketers and other import teammates of an agency increases even more. In such scenarios, it becomes quite difficult for employees to keep up the…
In a developing country like India, education in some areas still seems to take a backseat. The joint efforts of the youth are constantly focused on bringing a change. In the Digital era, brands are using the platforms to contribute…
Web 1.0 was the phase where people came together via the internet and it was the latest way of connecting. It was soon moved up to Web 2.0 wherein people shared a joint economy. This revolutionalised the way that brands…
While marketers often look for unique content and ways to market their products/services, there are a few who have created such brilliant content that markets itself! While laughter really is the best medicine as it reduces daily stress and lowers…
India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came into existence, like cinema, music has become a soul of our existence. The lure of the Hindi…
It’s the era of Digital Marketing. E-commerce platforms are now even more reliable than the traditional ways as more and more audience is driven by social networking platforms. The recently appreciated feature of in-app purchasing has brought social networking ads…
Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency, which currently holds the account in the US and Australia, will expand its remit into every operational…
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