Meraqi Digital bags the digital media marketing mandate of Anmol Biscuits

14 April, 2021 (Wednesday)

Meraqi Digital, the independent digital marketing consultancy and service providing agency based out of Kolkata has won the digital media marketing mandate of leading FMCG company, Anmol Biscuits. Part of Anmol Industries, this packaged food company, which majorly focuses on biscuits, cakes and cookies holds a strong presence in Northern and Eastern India.

Meraqi will be handling the entire portfolio of 61 biscuits and 26 cakes. The agency will manage the brands’ digital presence across social media platforms like Facebook, LinkedIn and Instagram and will also be responsible for their Website Development, SEO, SEM, along with Influencer Marketing activities.

Speaking on the new account win, Snehja Sanganeria, Co-Founder, Meraqi, said “With digital evolving rapidly and consumer patterns changing, we are excited to serve Anmol Biscuits in providing innovating and engaging content”.

“We are glad to partner with Anmol Industries to enhance their digital media presence. It is an honour for us to associate with a leading market player, who holds a reputation of being one of India’s well-established player in the FMCG sector. We look forward towards our association with them”, added Ankit Saraf, Founder, Meraqi.

"After looking around and experimenting with couple of agencies to handle our social media, we partnered with Meraqi. Our experience with the team has been seamless and we are extremely satisfied with their performance so far.”, said Shraddha Choudhary, Senior Brand Manager – Marketing, Anmol Industries Ltd.

 

About Meraqi Digital:

Meraqi Digital is an independent digital marketing consultancy and service providing agency based out of Kolkata. Co-Founded by Ankit Saraf and Snehja Sanganeria, in the year 2016, the agency which started with a team of 2 people is today a 25 people strong team and are one of the leading agencies of East India. The agency offers a gamut of services in the digital space including strategic consulting, experience design, marketing communication and science, content and production and influencer engagement. Along with that, they also have a tailor-made presentation design service called, Design My Slides, which is aimed towards corporates, students, and start-ups. Today, in short span of 5+ years Meraqi boasts of a portfolio of renowned national clients across sectors like Real Estate, FnB, Healthcare, FMCG to name a few. Some of brands they have worked with include RP Sanjiv Goenka Group, Anmol Biscuits, OK Play, Emami Group, MP Birla Group, Grohe AG, Himalaya Opticals, JK Spices, Hyatt Regency, WOW! Momo, Speciality Group, ILS and AMRI Hospitals, Srijan Realty, PC Chandra Jewellers, Rosscare - Private Label of Frank Ross, The GRID, Chemtex Speciality Limited amongst others.

About Anmol Industries:

Anmol Industries Limited is a packaged food company, majorly focusing on biscuits, cakes and cookies. They have a strong presence in Northern and Eastern India and are currently making progressive efforts to establish footprints in the Southern and Western parts as well. Since 1994, they have successfully leveraged their established brand presence, strategic supply chain, diversified product portfolio and consequent value proposition for consumers to reach maximum households.