Tata Shop Share Smile Awards its creative digital mandate to Liqvd Asia
Shop Share Smile is a special programme for all Tata employees and the channel partner of a Tata Group company in India where in employees, the family & friends they refer and the channel partners, who get invited by a Tata company, can avail offers from various participating companies.
Liqvd Asia has acquired the creative and social media mandate for Tata Shop Share Smile after a fierce multi agency pitch. The account will be handled out of Liqvd Asia’s Mumbai office. The agency will be responsible for a comprehensive creative & social media strategy that would focus on building awareness and more engagement on the initiative brought by Tata Group. The mandate includes 360-degree social media management, maintenance and upscaling of the various social media handles.
Tanushree Radhakrishnan, COO Liqvd Asia, said “Tata is one of the most loved brands in the country and it’s definitely a privilege to be the face of such an esteemed brand and be responsible for their outlook towards their enormous clientele. We are glad that the team at TATA Shop Share Smile has entrusted us with this task and we are confident of putting our best foot forward.”
Purnima Kathuria Bhambri, National Brand Strategy Head Liqvd Asia, added, “It’s a fantastic win. We are honoured and proud to have a Tata group company on our client portfolio. This prestigious win serves as a great testament of our strategies and services that we have been offering to our clients. With the same zeal, we are confident of delivering our best of services and out-of-the-box solutions to Tata Shop Share Smile.”