1. Who are we?
Founded by Avi Chanodia and Piyush Agarwal, CREATE is a talent management and influencer marketing agency with a clear vision: to bridge the gap between influencers and brands. CREATE is a dynamic, results-driven agency specializing in creative, tactical, and innovative content solutions.
Our focus is on creating synergies between brands and creators, enabling impactful creator-led content, driving intellectual properties (IPs), and delivering effective campaigns that resonate with modern audiences. At CREATE, we are committed to helping brands amplify their messages through authentic, influencer-driven storytelling.
2. What does the agency do?
We specialize in talent management and influencer marketing. Our core services include managing influencers, as well as developing and executing influencer-driven campaigns for brands. We connect brands with the right creators to craft authentic, engaging content that resonates with target audiences. Through strategic partnerships, we help brands amplify their message, build strong creator relationships, and drive impactful results across social platforms.
3. What is the size and the strength of the company?
We are a dynamic team of 10 dedicated professionals, managing a roster of 40 talented creators. Over the years, we have successfully collaborated with 150+ brands, helping them amplify their presence through impactful influencer campaigns. Our small but agile team is driven by a passion for connecting brands with the right voices, and our proven track record highlights the strength of our expertise in talent management and influencer marketing.
4. What are the various services that your agency caters to?
Talent Management, Influencer Marketing, Content and IP Production, On Ground Events
5. Some notable clients and campaigns you’ve worked on?
We’ve had the privilege of working with over 150 brands, including industry leaders such as CRED, Headout, Google, Scaler, Coca-Cola, Nestlé, One Card, and many more. Our collaborations span various industries, driving successful campaigns and building strong brand presence across platforms.
6. What makes your agency stand out from the rest?
At our core, we are built on a foundation of trust, transparency, and a client-first approach. What truly sets us apart is our commitment to innovation and always going above and beyond to deliver more value than the current market standard. We consistently strive to push the boundaries, ensuring that our clients receive not just results, but exceptional, forward-thinking solutions.
7. What has been the biggest hurdle in your agency?
The biggest challenge for us has been the steep learning curve, as neither Piyush nor Avi had a previous background in agency work. Understanding the nuances of how the market operates and navigating the complexities of the industry was a significant hurdle in the early days. However, we’ve come a long way, and we’re now seeing great progress as we continue to adapt and evolve.
8. What are some of the key future goals or projects that the agency is working towards?
Looking ahead, our goal is to build a comprehensive ecosystem that empowers creators by helping them secure brand deals, launch their own products, and expand their influence. We are focused on enhancing creators’ online presence and personal branding, ensuring they thrive across all platforms and achieve long-term success.
We are also building a dedicated Influencer Marketing wing to support brand requirements as well to help them truly understand influencer marketing and help them work with the new crop of creators.
9. How has the company culture affected overall performance?
We believe in giving our team the freedom to take ownership of their work, which fosters a sense of responsibility and creativity. By avoiding micromanagement, we’ve seen a significant boost in both the quality of work and the overall happiness of our team members. This approach has directly contributed to improved performance and a positive work environment, allowing everyone to thrive and deliver their best.
10. What roles is the agency hiring for and how to reach out?
We are currently hiring for Business Development, Talent Management, and Influencer Marketing roles, if you wish to apply you can mail us at hr@create.wtf.
