Alter is a Digital Marketing, Web Development, and Branding Agency in Mangalore.
1. Who are we?
We’re Alter Marketing Solutions Pvt Ltd, or simply, Alter. Alter means a small but significant change, the change that we hope to be for our clients. We’ve spent the last seven years quietly making our mark from Mangalore, Karnataka. Home to a team that thrives on limitless creativity, we’ve had the pleasure of working with over 230 brands—whether local, national, or multinational. Our goal? To help these brands stand out, not by shouting the loudest, but by being the most memorable to their customers.
2. What does the agency do?
At Alter, we don’t just throw strategies at the wall to see what sticks. We take the time to truly understand what our clients are aiming for—whether it’s a business goal or a specific marketing target. From there, our team crafts tailored strategies that make sense, both financially and within the timeline. It’s not just about getting things done; it’s about getting them done right. We blend online and offline marketing tools to bring those strategies to life, ensuring that the results speak for themselves.
3. What is the size and strength of the company?
We started in 2017 with just three co-founders—Arjun, Disha, and Deena—each bringing a wealth of experience from different industries. Over the years, we’ve grown into a tight-knit team of 40+ creative minds, each with their own specialty. We’re not a massive agency, and we like it that way. It allows us to stay connected, focused, and dedicated to each project we take on.
4. What are the various services that your agency caters to?
Our services might seem broad, but they’re all tied together by one common thread—helping brands make a lasting impact. Here’s what we do:
● Performance Marketing
● Social Media Management
● Branding and Designing
● Video Production
● Integrated Marketing Campaigns
5. Some notable clients and campaigns you’ve worked on?
We’ve had the privilege of working with some big names across various industries. Here are a few:
● ICICI Bank
● ICICI Prudential Mutual Funds
● Pioneer MEA ● Karnataka Bank
● AFCON
● Ideal Ice Cream
● CAMPCO Ltd
● Bharath Group
● BPCL
6. What makes your agency stand out from the rest?
Honestly, we don’t claim to stand out in the traditional sense. What truly makes a difference is the success of our clients. Our focus has always been on delivering work that helps our clients shine—whether it’s through growth, recognition, or achieving their goals. It’s this commitment that leads our clients to refer us to others. We grow because they grow, and that’s what keeps us moving forward. We don’t need to be flashy; we let the results speak for themselves.
7. What has been the biggest hurdle in your agency?
One of the challenges we’ve faced—and continue to face—is talent retention. Being based in a smaller city like Mangalore has its perks, but it also means that many fresh talents, after honing their skills with us, move on to bigger cities where opportunities are more abundant and often better-paying. Additionally, we’ve occasionally lost metro-based clients who prefer agencies with
a local presence. It’s something we’re aware of, and while it’s a hurdle, we see it as part of our journey.
8. What are some of the key future goals or projects that the agency is working towards?
At Alter, we believe in steady progress. We’re not in a rush to win awards or chase trends—we’re focused on getting better with every project, every quarter. Our goal is simple: to keep improving and delivering better results for our clients, one step at a time. If recognition comes our way, great. If not, it just means we need to keep pushing ourselves. We’re also looking to expand our reach by partnering with individuals and agencies in different countries and bigger cities. It’s about growth, yes, but more importantly, it’s about growing in the right way.
9. How has the company culture affected overall performance?
Our culture at Alter is guided by a few core values—Adaptability, a Learning Mindset, Teamwork, End-to-End Ownership, and Respect. These aren’t just words on a wall; they’re the principles we live by every day. They help us build meaningful relationships with each other and with our clients. By fostering an environment where everyone feels free to be themselves, we create space for genuine creativity and collaboration, which in turn, drives our performance.
10. What roles is the agency hiring for, and how to reach out?
We’re currently on the lookout for creative copywriters and social media managers to join our team. If you’re someone who enjoys wordplay or loves crafting engaging social content, we’d love to hear from you. Interested candidates can send their resumes to hiring@alt-er.com. And for those curious about other opportunities, we recommend keeping an eye on our website (www.alt-er.com)—we’re always open to welcoming fresh talent into the fold.
