Crescent Media & Advertising helps you turn your ideas in to designs. From products, house to unique gift items, we can turn your ideas to reality.
1. Who are we?
The digital world is always changing, and moving and is never the same. A split second can make a trend as we have seen!
At Crescent Media, our aim is simple – to stay never stagnant, ever growing. We relate to and aspire to be the crescent moon. We are never the same, constantly changing! This company is the brainchild of two school friends, Sakshi Chauhan and Vedanti Gupta. Fifteen years of friendship has proven to be a masterstroke for Lucknow. Started by our visionary founders in January 2021, Crescent gained its first client in merely three months with a team of three members. Standing tall with 30+ clients and a strong team of 11 members, the growth has been MOON-TASTIC as we like to call it. We provide end-to-end digital marketing support to our clients. From their strategy to photoshoot, to ads, to performance marketing, we have it all, under one LUNAR-TIC name!
2. What does the agency do?
We take the digital world by a tidal storm! We come up with strategically creative solutions for our clients and make their social media presence a force to be reckoned with. What do we stand for?
Create your digital image to focus on the brand
Recall and
Expand the reach of your
Social presence in
Collaboration with
Excellence
Newness and our
Thinking big ideology
In a nutshell, Crescent Media provides complete digital media support to their clients, be it on any platform, for websites, print media, influencers, or PR collaborations.
3. What is the size and strength of the company?
We would say we are as big as it gets when it comes to ideas! Figuratively speaking, we are a team of 21 full-time members. We also have a network of freelancers, photographers, and performance marketers who provide services on a need basis.
4. What are the various services that your agency caters to?
Over the years, we have encountered many strange, unconventional requests from our clients, however, we have always tried to provide the utmost support to the best of our abilities and skills. We have also discovered hidden talents among our team members! Who knew we were good at event management and voiceovers as well?
Traditionally, we provide the following services:
Social Media Management – Managing multiple social media platforms. Strategy, campaigns, mood boards, everything in a neat package.
Branding – Print media works – if you can think of it, we may have made it be it menus for restaurants to hoardings for makeup brands, we can curate it all.
Online Reputation Management – We dedicate our time to ensuring that the online audience is satisfied with the brand we represent. Your honour is our honour.
Media Planning and Optimization – No target audience can ever escape us. Experience and skill are our major weapons when it comes to performance marketing.
Influencer Outreach – Getting the right influencer to influence the right people for the right brand is our superpower.
5. Some notable clients and campaigns you’ve worked on?
- Phoenix Palassio – One of the grandest malls in Lucknow, we work with them on special concepts and outreach programs. We curate concepts and arrange the appropriate influencers and HNIs that fit their target audience. Scripting, conceptualizing, directing, managing the influencer, and collaborating, all fall in our bin.
- Mars (https://www.instagram.com/reachedmars/ ) – A makeup brand that is growing to new heights with each passing day, for Mars we were given the opportunity to curate the Pride month campaign. From sourcing the right faces to voice over to pre-buzz and final launch, we created a campaign around their new product “Hilash”
- Buttercup Bungalow (https://www.instagram.com/buttercupbungalow/ ) – A bakery, café, and deli opened by one of the best home bakers of Lucknow, this brand holds a special place in our heart. From its official launch campaign to covering its biggest achievements, the journey with this brand has been simply enchanting.
Idea – The brand got an opportunity to make a 500 kg cake for Phoenix Palassio’s 3rd anniversary. The cake was made in the shape of the mall itself. This cake also happens to be Lucknow’s largest cake.
Sustenance –
- PleatsPlease Chikankari – When a brand grows in front of your eyes, you can only feel proud and inspired by it. From being an online store to having its own studio, this brand is dear to our hearts. It brings justice to the craft of chikankari which is the pride of Lucknow. Our favourite memory from this brand is when we got the opportunity to create a campaign in collaboration with Aura Productions in Goa. Jewellery from Chennai, models from Bangalore, this was a very special concept and shoot in deed for us.
- Danbro by Mr. Brown – A brand deeply rooted in the childhood of all the 90s kids of Lucknow, we hold immense pride in managing this brand. With 20+ outlets in the city, PAN India delivery, a website, an app, and 24/7 delivery, there is no other food brand in the city that offers so much. When we think about our favourite campaign for this brand, it’s definitely their Valentine’s Day concept. We directed, conceptualized, and created a love story in Danbro. It’s a place where people go daily and here we had two people falling in love, at Danbro.
6. What makes your agency stand out from the rest?
We can answer this using 3 words that start from the first letter of our name, Concepts, Coordination, and Collaboration. We bring unique concepts to the table, things that are never seen before, and with our amazing coordination both internal and external, we bring these concepts to life. Finally, we are always adept at locating the right collaboration for our clients, we believe the social media world is ultimately a community, and building this community is a need for all.
7. What has been the biggest hurdle in your agency?
The biggest hurdle in our agency has been to find the right team members for our agency. Our founders are super enthu-cutlets and we are looking for like-minded people. People who do not shy away from thinking the extraordinary or ‘atrangi’. We are always in search of people who would consider their team as family and work towards a bigger goal and the vision of our agency.
8. What are some of the key future goals or projects that the agency is working towards?
We have one main goal that we always run by – Never stagnant, ever-growing.
As in our tagline, we want to expand and take our concepts to the next level. We want to be able to execute bigger campaigns that provide a bigger reach to our clientele. Our aim is to bring PAN India or even Global clients to our repertoire so that we can execute bigger projects and take our agency to the next level in tier 1 cities as well.
9. How has the company culture affected overall performance?
We can say this with utmost pride that our entire team is based of thinkers. We really do work like a family. Due to our open-door policies and “cool culture” as we call it, each person can pitch an idea. A writer can design, a designer can write, and a manager can conceptualize. On every pitch, on every new client, our team simply works together. We are proud of the bonds we have built over the years, both internal and external.
10. What roles is the agency hiring for and how to reach out?
We are currently in the look out for Performance marketing specialists, META Ads specialists and content writers and strategists. To reach us please email at crescentmedia79@gmail.com
