Crewtangle is a Brand Marketing agency led by a crew passionate about the Art of Designing and curating Extravagant Experiences.
1. Who are we?
We are Crewtangle, a Brand Marketing Agency led by a crew passionate about the art of designing and curating extravagant experiences. We grasp the essence of your brand and create tailored offerings that enhance your communication and foster a unique brand experience for your audiences.
2. What does the agency do?
Crewtangle specializes in delivering comprehensive brand marketing solutions that include:
- Brand Collateral: Digital communication, emailers, power decks (presentations), OOH media designs, video concept & production, print & event collateral.
- Brand Identity: Brand logo, typography, brand colours, brand taglines, brand insignia, corporate stationary.
- Experiential Marketing: MICE, corporate offsite, employee engagement, brand launches, R&R events.
3. What is the size and the strength of the company?
Crewtangle started in September 2020 with a small team of four and has since grown into a robust team of 30 talented professionals. We are a partnership of four co founders, each bringing expertise from different fields, collaborating to create something extraordinary. Together with our amazing team, we ensure high-quality standards and alignment with our company’s vision and our clients’ requirements.
4. What are the various services that your agency caters to?
Our agency offers a wide range of services, including:
- Brand Collateral: Digital communication, emailers, power decks (presentations), OOH media designs, video concept & production, print & event collateral.
- Brand Identity: Brand logo, typography, brand colours, brand taglines, brand insignia, corporate stationary.
- Experiential Marketing: MICE, corporate offsite, employee engagement, brand launches, R&R events.
5. Some notable clients and campaigns you’ve worked on?
We have had the privilege of working with esteemed clients such as Blackstone, Trend Micro, ICICI Securities, Tata CLiQ, HDFC, K Raheja Corp, Mindspace, Nabard, Marico, BMW Infinity Motors, and many more.
Some of our notable campaigns/creatives include:
- The Creatives for NABARD based on the International Year of Millets
- The Milan Campaign for Air India, including tram branding
- A completely sustainable event for K Raheja Corp and Mindspace for their ESG Report
6. What makes your agency stand out from the rest?
Crewtangle stands out due to our holistic approach to brand marketing and our core features:
- Customization: We tailor our services to fit the unique needs of each client.
- Breaking the Box: We push boundaries with innovative and creative solutions.
- Turnaround Time (TAT): We ensure timely delivery without compromising on quality.
- Culture: Our culture emphasizes creativity, collaboration, and mental well being, fostering a positive and productive work environment.
7. What has been the biggest hurdle in your agency?
One of our biggest hurdles has been building a niche for our services. Establishing ourselves in a competitive market and differentiating our offerings took significant effort. However, overcoming this challenge has strengthened our brand and helped us define a clear value proposition for our clients.
8. What are some of the key future goals or projects that the agency is working towards?
We are targeting the international market, specifically the MENA region, and have already onboarded notable brands like EcoStart and BEST-Al-Yousufi. Our future goals include expanding our global presence, diversifying our service offerings with cutting edge digital marketing solutions, and growing our intellectual property, The Cocktail Culture, into a leading platform for mixologists and cocktail enthusiasts worldwide.
9. How has the company culture affected overall performance?
Our company culture, which emphasizes creativity, collaboration, and mental well being, has significantly boosted our overall performance. By fostering an environment where team members feel valued and supported, we have seen increased innovation, higher employee satisfaction, and better project outcomes. Our mental well-being initiatives, such as the mental wellbeing calendar and regular team-building activities, have helped maintain a positive and productive atmosphere.
10. What roles is the agency hiring for and how to reach out?
We are currently hiring for several roles, including:
- Social Media Manager
- Junior Graphic Designer
- Graphic Designer
