Design Piñata is Kolkata’s leading multidisciplinary design studio, reputed in producing quality and original work.
1. Who are we?
Started in 2009, Design Piñata is a thriving space for creative minds consistently pushing the envelope of good design. Based out of Kolkata and led by founder and creative director Avanti Phumbhra, Design Piñata has set the benchmark for outstanding design for some of the most prestigious brands globally.
We are a multidisciplinary studio fueled by strategic thinking and aestheticism with an ethos inspired by our very name. The gamut of work we’ve engaged in throughout the years is as diverse as the treasures concealed within a piñata!
We craft bespoke designs that resonate deeply with our clients, allowing us to not limit ourselves to a single industry. We have worked with over 150 brands across F&B, FMCG, hospitality, mining, renewable energy, fashion and lifestyle, education, healthcare, finance and retail – offering a gamut of services ranging from brand identity to packaging design, art direction, social media design and more.
We help you tell your story by making great first impressions and lasting connections. At Design Piñata we believe that exemplary design, not just the right design, is paramount.
2. What does the agency do?
Design Piñata is a leading multidisciplinary design studio that has collaborated with 150+ brands across 25+ industries. Since 2009, our focus has been to create ideas that leave a lasting impression.
Design Piñata offers end to end communication design solutions with the help of a highly skilled team. Our gamut of distinctive solutions are rooted in the belief that good design should be everywhere.
Based in the heart of Kolkata, we design for the world.
3. What is the size and the strength of the company?
Design Piñata is a dedicated team of 15 highly skilled professionals consisting of writers, designers, strategists and more. Over the past 15 years, our team has continually expanded, bringing together diverse skills and expertise to deliver exceptional design solutions.
4. What are the various services that your agency caters to?
Design Piñata is Kolkata’s leading multidisciplinary design studio, reputed in producing quality and original work.
Our services include:
- Art Direction
- Brand Identity
- Collection Design for Fashion & Lifestyle Designers
- Editorial Design
- Packaging Design
- Social Media Design
- Space Design
- Website Design
5. Some notable clients and campaigns you’ve worked on?
Johnson & Johnson, Inox Wind, RPSG Group, Vasundhara Mantri, FICCI FLO, Sanmarg Aparajita, Shankara Naturals
6. What makes your agency stand out from the rest?
Quality of Work: At Design Piñata, we maintain a strict “no compromise” policy on quality, regardless of the brand’s size. By selectively taking on a few projects, we ensure that each one receives our utmost attention and expertise, resulting in exceptional outcomes.
Client-Team Relation: Unlike other agencies, we ensure that every team member assigned to a project is involved in client communications. This approach fosters clarity on client requirements resulting in a work quality that meets expectations. It further instills confidence in our clients while promoting a sense of individuality among our team members.
Honesty, Transparency, and Empathy: At Design Piñata, we are committed to complete transparency with our clients regarding work processes, timelines, and future prospects. We firmly believe that our growth is intertwined with our clients’ success. Maintaining clear and honest communication is paramount to us, ensuring that our clients are always well-informed and confident in the work we deliver.
7. What has been the biggest hurdle in your agency?
Losing out clients to newer studios, offering (largely) subsidized rates – However we are overcoming this by constantly proving our quality of work thus reminding clients on the importance of experience and of a highly skilled team. Also, by educating our audience on the importance of good design, we are now able to attract clients who understand that good design is an investment.
8. What are some of the key future goals or projects that the agency is working towards?
Our aim is to continuously create awareness on the importance of communication design, why it is important for brands and why brands need to think beyond creating just a ‘logo’ for themselves. The vision for Design Piñata specifically is to continue growing the team & clientele and to create a community of artists and creatives from across disciplines who collaborate to contribute to the final output.
9. How has the company culture affected overall performance?
Our company culture has significantly impacted our overall performance by fostering a balanced and respectful environment for both our team and our clients.
While many agencies prioritize clients above all else, we believe that our team deserves the same level of respect and importance. By respecting and valuing our team, we build a sense of loyalty and dedication. This mutual respect creates a positive and productive work environment where everyone feels valued and appreciated.
We encourage our team members to step out of their comfort zones and explore beyond their current skill sets. This shift in perspective not only enhances their individual capabilities but also brings fresh insights and innovative solutions to our projects. Our collaborative culture invites team members to share new perspectives and ideas.
Our diverse hiring practices, which include talents from various fields add a rich variety of thoughts and perspectives to our projects. This multidisciplinary approach enhances our creative processes and results in unique and compelling designs. In essence, our company culture not only motivates our team but also drives our success by encouraging creativity, collaboration, and loyalty.
10. What roles is the agency hiring for and how to reach out?
At Design Piñata, we’re currently looking for: Content + Copywriter, Senior Graphic Designer, Web Designer
