December 22, 2024
Agency Interviews Interviews

#AgencyDissect : Dissecting Feather n’ Knife

The Feather n’ Knife has expertise in amping up your social media game.

1. Who are we?

We are The Feather n’ Knife—bringing the feather’s humility to our deliverables and the knife’s sharpness to our work. Based in Pune
and making waves globally since 2020, we’re a team of young, creative minds dedicated to helping brands stand out. We turn digital noise into clear, impactful stories. From crafting standout websites to creating engaging social media content, we blend creativity with precision to make sure brands don’t just get noticed—they get remembered. With fresh ideas and a collaborative spirit, we turn challenges into opportunities and help brands shine.

2. What does the agency do?

At The Feather n’ Knife, creativity isn’t just a skill—it’s our core. As a vibrant creative agency based in Pune, we specialize in delivering tailor-made solutions that make brands shine across every platform.

  • Content: We craft captivating stories that breathe life into brands, ensuring every word hits the mark.
  • Design: From concept to creation, we turn visions into stunning designs that stand out and make an impact.
  • Social Media Marketing: We design and execute creative strategies to elevate your online presence and engage audience with flair.
  • Website Design & Development: We build more than just websites; we create digital experiences that captivate and convert.
  • Strategy Consulting: Our strategic insights are your roadmap to success, guiding brands with bespoke strategies that work.
  • Videography Services: We capture brands’ essence through high-quality videography, making your podcasts, reels, and visuals
    come alive.

3. What is the size and the strength of the company?

The company has a team of 8- 10 professionals.

4. What are the various services that your agency caters to?

At our agency, we offer tailor-made strategies designed to meet client’s unique goals and elevate brand’s presence. We specialize in
crafting captivating content that brings brand’s story to life, creating stunning designs that make a lasting impression, and developing
engaging social media marketing strategies to boost your online presence. Our website design and development services create
digital experiences that captivate and convert, while our strategic consulting provides the roadmap to success with bespoke solutions.
Additionally, our videography services capture brand’s essence through high-quality visuals, ensuring your podcasts, reels, and
other media truly come alive. We provide personal branding services tailored for CEOs, Directors, CXOs, and other executives, helping them make their profiles stand out and shine.

5. Some notable clients and campaigns you’ve worked on?

We are working with Silver Star Mercedes-Benz (Pune, Hyderabad, Nashik, Kolhapur), T&T Motors Mercedes-Benz (Odisha, Rajasthan, Delhi), EV brand, renowned real estate clients like Pride Group, Ravima, ABIL, Mantra Properties etc. Gong, Madhavbaug and more.

6. What makes your agency stand out from the rest?

– Quick Turnaround Time
– Ownership
– Creativity
– Competative rates
– Young team

7. What has been the biggest hurdle in your agency?

  • Winning the trust of brands as a women-led agency
  • Constant Judgement: Navigating the challenges of being a women-led agency in a competitive industry.
  • Hiring Challenges
  • Negotiation Issues
  • Perception of Activity: Posting team reels raise questions about our workload.
  • Sample Requests: Some clients seek free samples or strategies before committing
  • Many clients deny to sign contracts

8. What are some of the key future goals or projects that the agency is working towards?

Build a Community:
● Cultivate a network of passionate individuals, including clients, employees, and industry peers, to foster collaboration and shared
enthusiasm.

Innovate with Collaborations:
● Partner with forward-thinking brands that are driving innovation and bringing fresh ideas to the market.

Secure Investment:
● Attract investors in the coming year to support growth and expansion plans.

Expand the Team:
● Grow the team to enhance capabilities and support increasing project demands.

Increase Visibility:
● Aim for our work to be featured on renowned industry platforms and publications, showcasing our expertise and creativity.

9. How has the company culture affected overall performance?

– At our agency, we champion freedom of expression and ensure that every voice is heard, regardless of designation. This open environment encourages the team to share innovative ideas without fear. We believe in giving credit where it’s due—those who contribute to a project are recognized and appreciated, while managers ensure the spotlight is on the team. This approach builds confidence and fosters a positive work culture. We strictly avoid office politics by maintaining transparent communication and involving our founders in all discussions, no matter how small. Our focus is on both individual and collective growth, ensuring
that each person thrives alongside the agency.

10. What roles is the agency hiring for and how to reach out?

– Interns to handle video shoots
– Sales
– Designers
– Writers