Filter You is an AR VR Company. A Future Product.
1. Who are we?
Filter You is an award-winning, Gen Z-driven agency specializing in social (Augmented Reality) AR and (Virtual Reality) VR. We create immersive brand experiences that captivate audiences across generations. Our mission is to redefine brand interactions through innovative XR solutions.
2. What does the agency do?
We are an end-to-end creative AR/VR agency. We curate campaigns from Ideation to Launch, delivering impactful AR Solutions for Social Media and the web. Our strategies include AR marketing and micro-influencer marketing for seamless project execution. Beyond crafting Custom AR filters for Instagram, Snapchat, and TikTok, we excel in developing Web XR Solutions, VR experiences for the Vision Pro and Oculus Pro, and integrating AI into our MR solutions.
3. What is the size and the strength of the company?
We are a rapidly expanding company with a dedicated team of 15+ AR/VR experts, designers, developers, and marketers. Our size enables us to maintain a nimble and agile approach while delivering exceptional results. We pride ourselves on our strong company culture, fostering creativity, collaboration, and a passion for innovation.
4. What are the various services that your agency caters to?
Our services encompass the entire AR/VR marketing spectrum, including:
- Social AR Experiences
- AR Marketing
- Metaverse Solutions
- AI+AR Solutions
- XR Experiences
- Blockchain + AR Experiences
- Intelligent Stickers & GIFs
- CGI & VFX
5. Some notable clients and campaigns you’ve worked on?
Trusted by 50+ leading brands, we deliver high-impact AR campaigns. Our clientele includes industry giants like Amazon, IKEA, Porsche, Myntra, Crocs, Lifestyle, and more.
Some notable campaigns are
McDonald’s: We created an interactive AR packaging experience for the signature ‘Kartik Aaryan’ meal. By scanning a QR code, fans could interact virtually with the star as he appeared to emerge from the meal box delivering personalized messages. This innovative campaign earned us the “Best AR Filter” and “Best Use of AR/VR” awards at the 2024 MOMMY Awards.
PVR INOX: We transformed the Dune 2 movie experience with an immersive Newspaper AR campaign. We extended the engagement through interactive QR codes on phygital standees placed in 21 cities across 3 Newspapers in India. This innovative approach brought the movie to life for audiences nationwide.
IPL – LSG: We enhanced the fan experience by bringing the Ekana LSG stadium to life through XR technology. Now, fans can effortlessly select the best seats and navigate the stadium with just a click.
These campaigns have garnered significant attention and achieved impressive results for our clients. We also work with brands like Madison Square Garden, New York Knicks, and Lyca Mobile in the US and UK markets.
6. What makes your agency stand out from the rest?
Our agency stands out with a Gen Z-driven approach, delivering fresh, data-backed solutions. We offer end-to-end services, from concept to campaign, and excel at rapid adaptation to market trends. Our client-centric focus ensures strong partnerships and measurable results.
7. What has been the biggest hurdle in your agency?
Educating clients about the transformative power of AR/VR has been a key challenge. While many businesses are still unfamiliar with its potential, we’re witnessing a shift in perception. Our focus remains on demonstrating AR/VR’s value as a strategic marketing tool and transforming engagement all over the world.
8. What are some of the key future goals or projects that the agency is working towards?
We are excited about the future of the metaverse and its potential for immersive storytelling and brand experiences.
Our key goals include:
- Expanding our services into the metaverse development.
- Exploring the integration of AI and machine learning into our AR/VR solutions.
- Building strategic partnerships with other innovative companies in the industry.
9. How has the company culture affected overall performance?
Our fun, non-hierarchical, and collaborative company culture has been instrumental in our success. It fosters creativity, problem-solving, and a passion for pushing boundaries. At Filter You, we foster a culture of continuous learning to stay ahead of rapidly evolving industry trends.
10. What roles is the agency hiring for and how to reach out?
We’re always on the lookout for talented individuals to join our team. Currently, we’re hiring for roles in:
- Sales Catalyst
- Videography Intern
- Growth Strategist
