December 22, 2024
Agency Interviews Interviews

#AgencyDissect : Dissecting Fixate

Fixate is a forward-thinking organic growth marketing agency that focuses on leveraging organic digital channels to fuel growth. We believe in the power of data, numbers, and hypotheses to drive meaningful growth for our clients.

1. Who are we?

Fixate Private Limited is an organic growth marketing agency committed to driving business growth through data-driven and personalized strategies. Our expertise lies in harnessing the potential of organic digital channels to create sustainable growth for startups and MSMEs.

2. What does the agency do?

We specialize in a wide range of SEO services tailored for SaaS/B2B, e-commerce, and real estate industries, along with AI-driven SEO strategies. Our expertise extends to Google My Business growth, SMO, and content marketing. By employing a meticulous and hypothesis-driven approach, we amplify our clients' voices, ensuring they resonate with their target audiences and achieve long-
term, organic growth.

3. What is the size and the strength of the company?

Fixate is a dynamic agency powered by a dedicated team of 10 professionals and 5 specialized consultants. While we operate with a smaller, agile team, our strength lies in our meticulous processes, personalized service, and our ability to deliver bespoke solutions that larger firms often overlook. This client-centric approach enables us to build strong, lasting partnerships and deliver
outstanding results.

4. What are the various services that your agency caters to?

Our comprehensive services include:

  • Search Engine Optimization (SEO):
  • SaaS/B2B SEO
  • E-commerce SEO
  • SEO Technical Audit
  • Amazon SEO
  • Generative AI SEO
  • Real Estate SEO
  • Social Media Optimization (SMO)
  • Content Marketing

We also offer white-label SEO services, equipping agencies with the strategies and tools needed to drive organic growth for their clients.

5. Some notable clients and campaigns you’ve worked on?

We have collaborated with several esteemed clients across diverse industries, delivering impactful results.

Notable projects include:

  • TimesProperty: Collaborated with TimesProperty, a real estate news platform, to achieve a
    400% increase in daily traffic. Within 6 months, we realized a 200% growth, with the
    remaining achieved in the following 4-5 months.
  • Datanimbus: From a minimalistic starting point, we achieved a remarkable 400% organic growth for Datanimbus’s website within 6 months.
  • VeiraLife: Delivered a 25x growth in organic visibility for VeiraLife, a Singapore-based FemTech startup, significantly boosting their online presence in just 6 months.
  • EMMBI: Successfully doubled organic traffic for EMMBI in 6 months and developed an international SEO strategy to enhance their global reach.

6. What makes your agency stand out from the rest?

Fixate distinguishes itself through an unwavering commitment to detail and a highly personalized approach. We prioritize quality over quantity, and our proprietary tools offer unique insights and data-driven strategies that set us apart from other agencies. Our deep understanding of various platforms—ranging from Google and social media to e-commerce giants like Amazon—ensures that our clients stay ahead in the constantly evolving digital landscape. We pride ourselves on adapting to each client’s unique needs, offering personalized attention and a level of dedication that is unmatched in the industry.

7. What has been the biggest hurdle in your agency?

Our biggest challenge has been navigating the inefficiencies and opacity in SEO optimization due to fragmented data. This obstacle has fuelled our innovation, leading to the development of proprietary tools designed to streamline and integrate actionable data, making our strategies more effective and transparent.

8. What are some of the key future goals or projects that the agency is working towards?

  • In the short term, we are focused on establishing industry-specific processes and introducing customized services tailored to different platforms.
  • Our long-term goals include scaling our operations, automating common processes, and launching our proprietary SEO tool to the market, further enhancing the value we offer to our clients.

9. How has the company culture affected overall performance?

Our culture of empathy and attention to detail has been a cornerstone of our success. By fostering a collaborative environment that encourages creativity and focuses on the unique needs of each client, we have built strong relationships and achieved exceptional results. This culture of personalization and quality not only ensures the effectiveness of our strategies but also aligns them with our clients’ goals and values, driving long-term success.

10. What roles is the agency hiring for and how to reach out?

We are continuously seeking talented professionals who share our passion for organic growth marketing. Currently, we are hiring for roles in SEO, content marketing, data science, and dashboard creation. Interested candidates can reach out to us by emailing cheers@fixate.in.