November 7, 2024
Agency Interviews Interviews

#AgencyDissect : Dissecting Future Mercury

Future Mercury is eager to understand your business and give you a 360 Degree Plan to drive your profits.

1.⁠⁠Who are we?

Future Mercury is a digital-first full-stack integrated creative agency that combines expertise in digital technologies, innovative design, and marketing strategies to provide holistic solutions that drive brand success in the digital or offline realm. The agency is co-owned by Jovinson Duarte and Anup Volvoikar. 

Jovinson Duarte, began his career in the advertising capital of India, Mumbai, after completing his PGD in Advertising and Marketing at Xavier’s Institute of Communication. Starting as a Client Services Account Executive, he worked his way up to become an Account Director. Throughout his journey, he has collaborated with renowned brands such as ITC Fiama Di Wills, Godrej Interio, MTV, bookmyshow.com, Pantaloons, Exide Life Insurance, and many more. He comes with 18 years of experience and has worked with renowned national agencies such as Marching Ants, Hansa Cequity, Law and Kenneth, Saatchi and Saatchi.

Anup Volvoikar, a talented individual, honed his skills at the prestigious Goa College of Art, Altinho. He has further enriched his artistic journey by completing a Diploma in Advanced Computing Art at MET, Mumbai. He embarked on his professional career at Cybertech Holdings Pvt. Ltd, where he delved into the world of Game UI/UX Development. His thirst for knowledge led him to a challenging role at RZ2 Games Pvt. Ltd, where he worked with esteemed national and international clients. Seeking to broaden his horizons, Anup then joined an event company in Panjim, where he showcased his creative prowess by conceptualizing and designing identities for various Goa Government Festivals and ceremonies.

2.⁠⁠What does the agency do?

Future Mercury is dedicated to helping brands connect with their audiences in innovative and memorable ways. Our mission is to enhance brand recall, boost customer loyalty, and leave a lasting impression. We aim to capture attention, increase product visibility, encourage trials, retain customers, and ultimately drive significant market impact for our clients.

3.⁠⁠What is the size and the strength of the company?

Founded in August 2020, Future Mercury began with a modest team of three dedicated individuals. Today, we have grown into a dynamic and visionary team of nine talented professionals. Together, our amazing team upholds the highest quality standards, ensuring alignment with both our company’s vision and our clients’ needs.

4.⁠⁠What are the various services that your agency caters to?

Social Media Platforms

  • Social Media Marketing
  • Social Media Campaigns
  • YouTube Promotions
  • Influencer Marketing
  • Google AdWords Network
  • Content Creation – Videos & Static

Branding Solutions

  • Brand Identity Creation
  • Production of Branding Opportunities
  • Branded Content Creation
  • Packaging

Mainline Advertising

  • ATL Communications (TVC, Radio, Press, Hoardings)
  • BTL Communications (Leaflets, Standees, Wobblers etc.)

Tech Solutions

  • Insight Mining
  • WhatsApp Campaigns

Website Creation

  • WordPress Websites
  • e-Commerce Websites
  • Payment Gateway

5.⁠⁠Some notable clients and campaigns you’ve worked on?

Deltin Group, DoubleTree by Hilton, Herbal Strategi, Cadillac Diamond Casino, Ingress Global Consulting, The Xacuti Co., Casino Golden, Salcete Pharmacy.

6.⁠⁠What makes your agency stand out from the rest?

With our expertise in creative, data, and technology, Future Mercury offers a unique combination of services that very few agencies in the region can match. We have successfully catered to clients both nationally and in Goa, specializing in sectors such as gaming, lifestyle, FMCG, and hospitality, among others. But what truly sets us apart is our approach—We operate as business partners rather than typical agencies, ensuring our client’s success is at the forefront of everything we do. This is our strongest USP.

7.⁠⁠What has been the biggest hurdle in your agency?

Setting up Future Mercury was not without challenges. Finding the right talent proved to be a hurdle, but the agency’s commitment to nurturing potential candidates shines through as we mentor and train individuals to meet our high standards. 

Overcoming a prevalent misconception that amateurs can do creative work too, Future Mercury also educates clients on the value of expertise and strategic thinking, positioning itself as a partner solving intricate marketing and communication puzzles.

8.⁠⁠What are some of the key future goals or projects that the agency is working towards?

The road ahead for Future Mercury is one of expansion and innovation. The agency is exploring overseas markets while also planning to expand its team to cater to growing mandates. Future Mercury’s use of the trifecta of Creatives, Technology and Data aims to provide a competitive advantage to clients seeking these services.

9.⁠⁠How has the company culture affected overall performance?

Future Mercury’s culture is founded on collaboration, innovation, and continuous learning, creating a motivated and cohesive team that consistently delivers high-quality work. We prioritize employee satisfaction and retention, ensuring our team remains dedicated and productive. Additionally, we promote a healthy work-life balance with a 5-day work culture, further enhancing our overall performance.

10.⁠⁠What roles is the agency hiring for and how to reach out?

We are hiring for various positions. You may mail us at cs@futuremercury.com