Greenroom is a social media and influencer marketing agency. What sets them apart is their creative ability powered by data capabilities.
1. Who are we?
Greenroom has been around since the advent of the influencer culture and has evolved with the changing landscape. We at Greenroom work with brands to help them stand out by placing them in the center of culture and triggering authentic conversations with their communities. We are here for brands wanting to engage instead of selling , create conversations instead of speaking to the audience, create engaged communities instead of just social media numbers.
2. What does the agency do?
With creators and community at the core, Greenroom helps drive authentic conversations and genuine impact for brands. From planning impactful always-on content strategies to developing niche co-created campaigns, we are here to convert attention into retention for brands. Greenroom is like a content studio with the primary objective to bring creators, community and brands together to create unforgettable experiences.
3. What is the size and the strength of the company?
Our company consists of 45- 50 employees. Our strength lies in our diversity. We hail from different parts of the country, work in a hybrid fashion and are united by our love for content and the desire to make a positive impact in things we do. We are culture hackers, binge content consumers, social media addicts, creator finders and trend spotters. In a world of short termism we want to create long term impact.
4. What are the various services that your agency caters to?
As an agency we provide services for every step of the funnel: creative strategy, influencer campaigns, production assistance, creator ads, reporting. We have platform experts in touch with us and we create content IPs. We have always on – content programs that help us put brands in the middle of culture and lifestyle on a regular basis. We architect communities that are relevant to the brand and build creator networks to pursue a robust content engine.
5. Some notable clients and campaigns you’ve worked on?
We work with a number of marquee clients across key categories like Beauty and wellness, Fashion and Lifestyle, FnR, e-com, home care and more. Many of these are long standing clients and we do diverse kinds of work centered around creators and community – from always on strategies to focussed campaigns to niche events and collaborations. Big Basket, Myntra – Beauty and FWD, Lakme, Ponds, Dove, Lifestyle, Surf, Dabur, Cadbury, Shopsy, Red Label, Lipton to name a few. Our campaigns for Myntra FWD (Gen Z focussed sub brand of Myntra), Big Basket Now (the quick commerce vertical of BB), Dabur Meswak, Kwality Walls, Closeup have won awards.
Some notable campaigns:
Want Now Get Now – Big basket
Myntra FWD IPs – Fwd Fits
The Meswak Song
6. What makes your agency stand out from the rest?
We believe that authentic connections with the audience are forged not just by “showing up” in cultural conversations but by listening, participating and co-creating authentically. Greenroom has over the years developed unique services and solutions like Circles of Influence, Co creation Labs, Culture hacking IPs that help brands reach out to their communities in a more authentic way while driving impact.
7. What has been the biggest hurdle in your agency?
Our hurdle is that we operate in an industry where the impression/norm is that influencers are extensions to sales channels leading to the way they are deployed in campaigns. As a creator and community first agency we put co creation at the center where brands, creators and community can come together. We have crafted unique services and ways of working keeping in mind this hurdle.
8. What are some of the key future goals or projects that the agency is working towards?
We are also developing an exclusive wing. Focus in the coming weeks and months will be to refine these further and take them to new avenues.
9. How has the company culture affected overall performance?
We are discerning in our hires and have assimilated a team that is diverse culturally and also professionally. A multi office, hybrid model helps us collaborate in unique ways while staying personal to our key clients. Our idea of co creation reflects in our internal way of working where we celebrate and actively pursue interests like content creation, fitness, music, binge watching!, food explorations and more. In a way, we are our brands “TG” and hence can offer the most relevant solutions to our clients.
10. What roles is the agency hiring for and how to reach out?
At Greenroom Now we are always looking for the best minds from the creative industry. Be it in the field of creative writing, client servicing, content production or account management , we are always open to hearing from passionate candidates.
