September 7, 2024
Agency Interviews Interviews

#AgencyDissect : Dissecting Herumb Media

Herumb Media aims at creating expertly curated 360 digital marketing solutions, and thus help their clients stand out by unveiling new horizons and pushing the boundaries.

1. Who are we? 

We are HERUMB MEDIA LLP, a digital marketing company founded by two young female entrepreneurs. Established just three years ago, we have quickly made a significant impact in the market. Our expertise lies in performance marketing, effectively driving online sales for brands with a return on ad spend (ROAS) as high as 15. We firmly believe in the power of brand building through strategic social media marketing, branding, influencer partnerships, professional photoshoots, and a variety of other tools. 

2.What does the agency do?

We offer a comprehensive solution to meet all of our clients’ needs. Our services encompass market research and analysis, future projections, branding, social media marketing, SEO, website development, performance marketing, influencer marketing, photoshoots, as well as strategy and layouts. 

3. What is the size and strength of the company?

We are currently a team of nine individuals. We firmly believe that with the high-quality services we are currently providing, we have the potential to expand our team to 25 individuals by the end of the next fiscal year. Each member of our team specializes in their respective field and brings with them years of experience and expertise. 

4. What are the various services that your agency caters to?  

Market research & development future projections and report branding, Social Media Marketing, Website development, Performance marketing, SEO, Google Ads, Photo / Video Shoots, Influencer Marketing, Celebrity Collaborations, Offline sales, Promotion, Event, Offline Marketing Strategies & Execution.

5. What are some notable clients and campaigns you’ve worked on?

Below are a few exceptional opportunities that have come our way: 

  1. Bizotic Commercial Limited SME IPO Marketing – We collaborated with the top financial influencers in the country to promote this IPO through various channels, managing funds of Rs. 1.5 crore in the marketing field. This resulted in a 2.4x increase in subscriptions. 
  2. We partnered with Bharat Petroleum to develop assets for various offline events over the past 6 months, including banners, videos, content writing, standees, and agenda planning for each event.
  3. We recently organized a launch event for Kalki Fashion in Surat, where we had the privilege of working with Tara Sutaria. By collaborating with 80 influencers and HNIs in the city, we achieved the highest sales ever for that weekend. 
  4. Our performance marketing campaigns for the women’s wear brand Savaaya have consistently achieved a return on ad spend of 12 over the past 6 months, with a minimal investment of less than a lakh. 
  5. For the Central Jain of Ahmedabad, we secured a government tender to design food packaging for snacks made by prisoners to be sold in the retail market. 

These opportunities showcase our ability to deliver exceptional results and create successful partnerships in various industries.

6. What makes your agency stand out from the rest?  

By consistently prioritizing quality over profit, we have consistently exceeded our promises. We view our clients as partners, and their success is our success. Every investment is carefully considered to ensure genuine returns. Our goal is to ensure that sales consistently outperform marketing expenditures. We treat each client like family, which is why Herumb retains clients – we approach each problem as if it were our own, providing tailored and innovative solutions.

7. What has been the biggest hurdle for your agency?

One of the greatest challenges we currently face at our agency is client acquisition. In a market saturated with numerous agencies, the key to success lies in finding the right path and exercising patience. Convincing clients to believe in our future projections and reports, and helping them understand that sales is a game of patience, presents a significant challenge.

8. What are some of the key future goals or projects that the agency is working towards?  

We aim to position ourselves as an agency capable of creating a brand from the ground up. This endeavor necessitates thorough market analysis and research, culminating in the creation of comprehensive market reports and compelling presentations for our clients. Currently, we are in the process of onboarding a key player in the agriculture industry for the launch and marketing of a new technological product. This milestone marks our initial stride towards achieving our future objectives.

9. How has the company culture affected overall performance?

The company is led by two women, which allows for a balance of rationality and emotions in decision making. This unique leadership dynamic creates a relaxed yet productive work culture. We take pride in our team members who consistently deliver exceptional performance.

10. What roles is the agency hiring for and how to reach out?

We are currently seeking to expand our team in various areas and are looking to hire individuals with expertise in graphics design, social media management, and video editing. Interested candidates can contact us at +91 98236 35466 or via email at herumb.digital@gmail.com.