September 16, 2024
Agency Interviews Interviews

#AgencyDissect : Dissecting Neon Pigeon

Neon Pigeon is a Video Production, Commercial Content and Community Development services.

1. Who are we?

We are Neon Pigeon Creatives, a dynamic and innovative creative agency specializing in delivering high-quality and innovative visual content.

2. What does the agency do?

We excel in creating compelling content, including VFX/CGI animations, Video commercials, Digital art, and more. We cater to a diverse range of industries, providing end-to-end creative content solutions with an aim to bring maximum organic engagement to brands.

3. What is the size and the strength of the company?

Our core team comprises over 10 creative professionals, including CGI-VFX Artist, 3D Modeller, Editor & Animators, Digital Artists, Creative Strategist, and Video Producer. Our strength lies in our collaborative approach with our extended list of Artists to leverage diverse skill sets to deliver outstanding results.

4. What are the various services that your agency caters to?

Our services include:
● CGI Animation
● Video Production
● Digital Campaigns
● Brand Strategy and Consultation
● Visual Effects (VFX)
● Content Creation and Management
● Community Building & UGCs

5. Some notable clients and campaigns you’ve worked on?

Hyundai Motor India, realme Mobiles, Pizza Hut, Honor Smartphones, Vivo, Krafton, Quench Botanics, Fashion factory, Emami, boAt, TATA Mutual Funds, Oppo, Nyle.

6. What makes your agency stand out from the rest?

At Neon Pigeon Creatives, our 6+ years of corporate experience with major brands have given us a deep understanding of brand perspectives. We recognize that agencies are often seen as partners for both ideation and execution, but we also know that the lack of vision and empathy from some agencies can create friction and hinder long-term relationships. What sets us apart is our commitment to truly embodying the brand’s point of view. We don’t just work for the brand; we work as if we are an extension of the brand. By immersing ourselves in their world, their customers become our customers, and their vision becomes our mission. This approach not only delivers outstanding results but also provides brands with a sense of relief and trust. We eliminate anxiety and focus solely on delivering creative, innovative content. Our team’s passion drives us to produce unique and groundbreaking work every day, making us a dependable and inspiring partner for any brand looking to elevate their content.

7. What has been the biggest hurdle in your agency?

One of our biggest challenges is overcoming the reluctance of some brands to work with smaller agencies. Despite our proven track record and competitive pricing, there is a tendency for certain brands to gravitate towards larger agencies, often due to their established reputations, even when those agencies charge significantly more or deliver subpar work. We’ve observed that while many smaller and mid-sized brands are open to exploring partnerships with agile, innovative agencies like ours, larger brands sometimes hesitate unless we have managed substantial budgets within their industry. This reluctance can be a barrier, even though we’ve built a solid portfolio and worked with prominent names over our two years in the industry. Content is a rapidly evolving space, with new trends and technologies emerging daily. We believe that brands benefit from embracing diverse perspectives and fresh approaches. Giving smaller agencies a chance can lead to creative breakthroughs and unique content solutions that larger, more traditional
agencies might overlook.

8. What are some of the key future goals or projects that the agency is working towards?

One of our key future goals is to nurture and support the content creators and artists within our team. We are passionate about investing in emerging talent, including those who are just starting their careers or even college students striving to support their families. Our vision is to prepare them for success and growth in the industry. We have developed an extensive training program that pairs senior artists with up-and-coming creators.This mentorship is designed to be mutually beneficial: seasoned professionals share their in-depth industry knowledge and experience, while the newer talent brings fresh perspectives and up-to-date insights on the latest trends and new-age content. Our aim is to empower these creators to reach their full potential and ensure their work gains visibility and recognition. In a dynamic and ever-evolving field, we are dedicated to helping new talents thrive and
make a significant impact. Apart from this, we also aim to expand into interactive content experiences, tap into the international
content market, and create innovative digital OOH content. We also focused on making the performance marketing-driven content more innovative.

9. How has the company culture affected overall performance?

Our company culture, which emphasizes creativity, collaboration, and continuous improvement, has had a positive impact on our overall performance. By fostering an environment where team members feel valued and motivated, we have been able to maintain high levels of productivity and deliver exceptional results for our clients.

10. What roles is the agency hiring for and how to reach out?

We are hiring for a seasoned Business Development resource, Visual Effects Artist, Digital Artist, Directors or other specialists who can work on a project basis. Interested candidates can share their resume at business@neonpigeon.in.