Opportune is a data-driven influencer marketing platform, their mission is to equip brands using the pan-India creator network & technology platform to drive effective influencer campaigns.
Who are we?
Opportune is a data-driven influencer marketing SaaS platform that connects brands with a pan-India micro & nano creator network through AI-driven influencer matching and advanced campaign management tools.
What does the agency do?
We are a SaaS platform that enables brands to launch highly effective influencer marketing campaigns with ease by using AI and technology to analyze key metrics such as reach, impressions, engagement, and audience demographics. We match influencers with our clients’ specific needs, ensuring campaigns resonate with targeted audiences and deliver strong results.
What is the size and strength of the company?
We have a platform with over 162,000 quality influencers and have successfully executed over 610 campaigns for more than 250 brands, backed by a marketplace of pre-vetted influencers.
What are the various services that your agency caters to?
We offer a comprehensive suite of services, including AI-driven influencer matching, fraud detection, end-to-end campaign management, detailed performance analytics, and legal and compliance support for campaigns.
Some notable clients and projects you’ve worked on?
One of our notable campaigns was for HDFC Bank’s PayZapp, where we involved over 1000 micro and nano influencers to create engaging content. Another innovative project was the #theAIvalentine campaign for Bharat Matrimony, which trended #1 on Valentine’s Day, highlighting our ability to execute impactful campaigns.
What makes your agency stand out from the rest?
Our right pricing model, focus on micro and nano influencers at scale, advanced AI-driven technology, and commitment to authenticity and transparency set us apart.
What has been the biggest hurdle in your agency?
Staying ahead in an evolving influencer marketing industry has been a challenge. However, our continuous investment in AI and machine learning, along with our dynamic fraud detection capabilities, has allowed us to overcome these challenges and maintain our position as a leader in the industry.
What are some of the key future goals or projects that the agency is working towards?
We are focused on expanding our creator network, refining our influencer selection process, and enhancing our campaign analytics through AI and machine learning. We’re also dedicated to educating influencers on the importance of genuine, transparent content.
How has the company culture affected overall performance?
Our culture of continuous learning and adaptation to emerging technologies has been key to driving campaign success and client satisfaction.
What roles is the agency hiring for and how to reach out?
We’re focused on roles in full-stack developers, AI & ML developers, Data analyst, Sales & business development. Interested candidates can reach out through our website.
