Purple & Pink is a leading digital marketing agency across the globe. At Purple & Pink, Digital Marketing Agency, they focus on building meaningful, long-term relationships and drive real results.
1. Who are we?
Purple & Pink is a leading global digital marketing agency dedicated to building meaningful, long-term relationships and driving real results. Our team of passionate and talented marketers leverages the latest digital tools and strategies to craft compelling campaigns that boost brand visibility and generate measurable ROI. Our head office is in Agra, India . We also have offices in New Delhi, Bengaluru, Hyderabad, India & Canada. Apart from the Indian market, we have footprints in Australia , USA & Canada.
2. What does the agency do?
At Purple & Pink, we take a comprehensive, 360-degree approach to digital marketing, ensuring that every aspect of a client’s online presence is optimized and effective. Our expertise lies in crafting personalized and innovative marketing strategies tailored to meet the unique needs of the hospitality industry, among other sectors. From creating and manage highly engaging social media campaigns across platforms to SEO strategies that are designed to improve your website’s visibility on search engines , We take a holistic approach to digital marketing, integrating all the above services into a cohesive strategy that aligns with your business goals.
3. What is the size and the strength of the company?
Currently we are a team of 35 passionate individuals.
4. What are the various services that your agency caters to?
Listing down our services that we offer – Digital Marketing, Social Media Marketing, Performance Marketing, Brand Positioning & Strategy, Creative Designing, Content Creation, Campaign Ideation, Content Production House, Hotel Photoshoots, Product Photoshoots, Experiential Reels, Campaign Films, Digital PR, Influencers and Bloggers collaborations, Media Planning, Celebrity Management, Website Development & Content writing.
5. Some notable clients and campaigns you’ve worked on?
Some of our clients include –
Marriott International ,Hyatt Regency ,Radisson Blu ,Hyatt Place Le Meridien, Bikanervala, Courtyard by Marriott, Hilton Hotels, Marriott hotels resort & Spa, Ramada hotels, Clarks group, Renaissance group, Sarovar hotel group, Lord of Drinks, Trance hotels & resorts, Heartyy Fresh USA, ROI Australia etc.
6. What makes your agency stand out from the rest?
Purple & Pink distinguishes itself through a combination of innovative strategies, personalized service, comprehensive expertise, proven ROI, and strong client relationships. We stay ahead of digital trends, leveraging cutting-edge tools to craft unique marketing strategies that drive results. Our approach is tailored to meet the specific needs of each client, ensuring impactful and customized solutions. With a diverse team skilled in various digital marketing disciplines, we offer a holistic approach that covers all aspects of digital marketing. Our focus on delivering measurable results has earned us a track record of achieving significant ROI for our clients.
Every time we onboard a client, our family grows—literally. Each client is equally important to us, and we prioritize building meaningful, long-term relationships, fostering trust and collaboration to ensure their ongoing success. This commitment to our clients’ growth and satisfaction is what truly sets us apart.
7. What has been the biggest hurdle in your agency?
The digital marketing industry is characterized by constant change, with new technologies, platforms, and trends emerging regularly. Staying ahead of these changes and continuously adapting our strategies to remain effective and competitive has been a significant challenge. Additionally, ensuring that our team is consistently up-to-date with the latest skills and knowledge requires ongoing training and development. Balancing the need to innovate with the necessity to deliver consistent, high-quality results for our clients has also been a complex task.
Despite these challenges, our team’s resilience, dedication, and willingness to embrace new opportunities have enabled us to overcome these obstacles and thrive. We have cultivated a culture of continuous learning and adaptability, which has been crucial in turning these challenges into opportunities for growth and improvement.
8. What are some of the key future goals or projects that the agency is working towards?
Expanding Global Footprint: We aim to increase our presence in international markets, reaching more clients globally and establishing Purple & Pink as a premier digital marketing agency worldwide.
Enhancing Service Offerings: We are focused on expanding and refining our service portfolio, incorporating the latest digital marketing innovations and technologies. This includes deeper integration of AI and CGI to enhance our analytics, creative capabilities, and campaign optimization.
Strengthening Expertise in Emerging Technologies: We are investing in training and development to strengthen our expertise in emerging technologies such as AI, CGI, augmented reality (AR), virtual reality (VR), and blockchain. This will enable us to offer cutting-edge solutions that differentiate our clients in the market.
Expanding Training and Development Programs: We are enhancing our internal training programs to ensure that our team stays at the forefront of industry trends and skills. This includes offering more opportunities for professional growth and development.
9. How has the company culture affected overall performance?
The company culture at Purple & Pink has had a profoundly positive impact on our overall performance. Our culture emphasizes creativity and innovation, encouraging team members to think outside the box and explore new ideas. This has led to the development of unique and effective marketing campaigns that set our clients apart from the competition. Additionally, we promote collaboration and teamwork, fostering a supportive environment where knowledge and expertise are shared to achieve common goals. This collaborative spirit results in more cohesive and impactful marketing strategies.
As the founder, culture and people mean a lot to me. I believe that a motivated and engaged team is essential for delivering exceptional results. Our commitment to continuous learning and professional development ensures that our team stays at the forefront of industry trends and skills. By providing ample opportunities for skill enhancement, we maintain a knowledgeable and proficient team that consistently delivers exceptional results.
“Success is best when it’s shared,” and at Purple & Pink, our shared success is built on a foundation of creativity, collaboration, and continuous improvement. This culture is integral to our success and the satisfaction of our clients.
10. What roles is the agency hiring for and how to reach out?
As Purple & Pink continues to grow and expand, we are constantly in the process of hiring talented individuals to join our dynamic team. We are currently looking to fill several key roles, including:
- Performance Marketing Manager
- Photographer
- Social Media Managers
- Finance Executive
Interested & passionate candidates can reach out to us through our website’s career page or contact via email at richa@purpleandpink.in.
