Stratedgy is a branding,packaging and communication design agency based in Mumbai. Our team of experts work with start-ups and established brands alike.
1. Who are we?
About Stratedgy:
The intuitive mind is a sacred gift, and the rational mind is a faithful servant. At Stratedgy, we honour both. Blending intuition with reason and research, we forge brand strategies that are resonant and design solutions that are enduring.
2. What does the agency do?
We are a consumer research, brand strategy and design studio.
3. What is the size and the strength of the company?
We are small and significant. Our strength lies in our focused approach – we carefully select brands to work with and dedicate significant time to each project to guarantee a meaningful impact. This tailored and thorough process is at the core of our effectiveness and sets us apart in delivering results that truly matter.
4. What are the various services that your agency caters to?
We focus on building and scaling brands by conducting consumer research, strategising and manifesting brand strategies through print and digital design solutions.
5. Some notable clients and projects you’ve worked on?
Some of our recent projects are Perfora, Nuuk, Bagrry’s, Zandu, Hoovu, Ziaho, and Wellbeing Nutrition.
6. What makes your agency stand out from the rest?
Our agency stands out for several reasons. We prioritize work-life balance, ensuring that our team remains energized and inspired. Our process is deeply research-driven, enabling us to create strategic and purposeful design. We don’t engage in free and quick pitches. We believe branding requires a thoughtful and thorough approach rather than taking a shot in the dark.
7. What has been the biggest hurdle in your agency?
One of the main challenges we face is the misconception that strategic branding and design agencies should only be involved later in a brand’s journey. However, it is crucial for brands to understand that incorporating strategy and design early on can be game changing. By having a seat at the table from the beginning, agencies can help shape the brand’s identity, values, and brand messaging much more cohesively. This early involvement ensures that a brand’s visual and communication elements align with its core strategy, creating a strong foundation for future success. Furthermore, integrating branding into the physical product or service design is equally crucial. By considering branding elements in product design or service offerings, brands can create a consistent brand experience across all touchpoints. By recognising the importance of integrating strategy, design, and branding from the outset, brands can truly give themselves a head start. It will be an investment worth making.
8. What are some of the key future goals or projects that the agency is working towards?
We are committed to maintaining our emphasis on nurturing our company culture and enhancing our team’s skill set as we move forward. We want to work with clients who truly understand the importance of strategy and design, allowing us to deliver top-notch custom solutions. Being open to all industries, we’re excited to dive into new territories and challenge ourselves by exploring unfamiliar domains.
9. How has the company culture affected overall performance?
As a tight-knit boutique team, our in-person work environment promotes healthy interdependence, where we thrive collectively and draw inspiration from one another. By emphasising calmer timelines and a supportive atmosphere, we prioritise quality work and collaboration over flashy displays.
10. What roles is the agency hiring for and how to reach out?
We are looking for cultural ethnographers, writers, brand strategists, researchers, and senior designers to join us in building our next phase of challenger brands. Please reach out to Bhavika from our team – hr@stratedgy.in to explore career opportunities with us.
