The Other Circle, is a leading PR and marketing company headquartered in Bandra, Mumbai.
1. Who are we?
The Other Circle (TOC) has come a long way since its inception as an agency. Today, we are a full service communication solutions company. Our decade-long journey has equipped us with unparalleled industry insights, allowing us to create and nurture iconic brands across diverse fields such as art & culture, e-sports, fintech, food & beverage, healthcare, music, real estate, and entertainment. Our commitment to client success remains unwavering.
2. What does the agency do?
PR is our mainstay. But over the years, we have grown in a range of offerings – from crisis management to content marketing, adapting to the changing communication landscape. Today, we strive to be growth partners for our clients, guiding them in each step of their journey to their goals. And we do this through exceptional storytelling alongside innovative yet data-driven communication strategies that drive measurable results.
3. What is the size and the strength of the company?
We have a robust team of 60+ members who have created more than 100K headlines for our clients. Over a journey of 11 years, we’ve expanded our footprint to 70+ cities in India and partnered with over 500 clients.
4. What are the various services that your agency caters to?
We offer comprehensive, tailored solutions through diverse services like public relations, influencer relationships, content management, social media and digital marketing, and crisis management. Furthermore, we specialise in multiple business areas like CEO profiling, corporate profiling, funding, events, music, authors & books, and more.
5. Some notable clients and campaigns you’ve worked on?
Through the course of 11 years, we have catered to 500+ happy clients across diverse industries. Some notable names include Torrent Pharma, Shaadi.com, BAFTA Breakthrough, Mahindra Blues, The Baker’s Dozen, mCaffeine, The Whole Truth, Flame University, Ranveer Brar, Sonam Kapoor, Ankush Bahuguna, Bhuvan Bam, Terribly Tiny Tales, and Pilsbury, amongst others.
6. What makes your agency stand out from the rest?
What makes us stand out is our philosophy of doing and not just saying. And TOC’s committed team pulls off this philosophy in everything they do. We drive robust, business-driven communication solutions that use marketing intelligence and strategic vision. We like to be innovative and ensure novelty in every aspect of our work. Our expertise lies in LEADing conversations for our clients. This means that we Listen, Engage, Articulate and Deliver lasting results with a positive impact on our clients and their stakeholders.
7. What has been the biggest hurdle in your agency?
The biggest hurdle we have faced is to continue maintaining and pushing forward the culture we are building at TOC against all odds.
Along the way, we have also learnt some crucial lessons:
A. First, trust takes years to build but only hours to shatter. So, it is important to come through each time that you give your word.
B. Secondly, under-promise and over-deliver should start within the team first and then extend to the clients.
C. Being a good person goes further than great work.
D. And lastly, research, research, research! While the big picture is important, paying attention to the finer details is equally critical.
8. What are some of the key future goals or projects that the agency is working towards?
Our strategic focus is on bolstering our crisis management capabilities and growing our education sector. Concurrently, we aim to establish a strong presence in Dubai, the United Kingdom, and Saudi Arabia.
9. How has the company culture affected overall performance?
TOC has nurtured a culture of collaboration, creativity and commitment. We encourage honest communication where everyone can share their thoughts and ideas without hesitation. This extends to how we work with both our clients and employees. Additionally, TOC has a holistic approach to work that encourages all-rounded growth for the team. Our colleagues are our most important clients to keep happy, fulfilled and motivated to reach out for greater goals. For this reason, diversity, equity and inclusivity are embedded in our culture. We prioritise mental health and neurodiversity, and have open hiring policies and flexible work practices to foster an environment where diverse talent can thrive continuously.
10. What roles is the agency hiring for and how to reach out?
TOC is always open to hiring talent across the board, as long as they are an exceptional candidate and culture fit. They can reach out to us at priority@theothercircle.com.
