‘Empowered, Inspired, Unstoppable.’
French cosmetics giant L’Oreal Paris has onboarded Bollywood star Alia Bhatt as its new global brand ambassador, marking a dynamic milestone for both the brand and the actress.
With this, Bhatt joins the brand’s illustrious lineup of international ambassadors who represent L’Oreal Paris on a global stage, including Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others.
Alia Bhatt’s inclusion in this list highlights L’Oreal’s commitment to recognizing and representing diverse beauty and talent from around the world as well as making a cross-cultural appeal. She embodies the core value of the brand, representing inclusivity and empowerment, and the transformative power of self-belief.
Bhatt will make her debut as the new face of L’Oreal Paris in September 2024 and will star in the brand’s global campaigns, reaching audiences worldwide.
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Alia Bhatt: Skyrocketing Brand Value:
Bhatt’s appointment in L’Oreal Paris comes on the heels of successful tenure as the first Indian global brand ambassador for Gucci.
Her lineup of prestigious brand associations include Rungta Steel, JioCinema, MakeMyTrip, Lays, Caprese, Manyavar, Corneto, FabriCare, Titan Raga among several others.
According to Kroll’s Celebrity Brand Valuation Report 2023, Alia Bhatt’s brand value stands at $101.1 million, leading the chart when it comes to female actors in the industry. Her star power, relatable image and massive social media following has made her a natural fit for many luxury brands looking to tap into the Indian market.
As a result, her association with these premium brands both solidifies her position as a sought-after celebrity endorser and helps establish her position as a global icon.
