“As soon as I laid my eyes on Rollio I was teleported to an amazing new universe.”
American Tourister India has launched a vibrant new campaign starring Ananya Panday and featuring its futuristic design innovation in luggage.
Conceptualized by Makani Creatives, the campaign creates a magical atmosphere where the American Tourister bag becomes a portal to extraordinary experiences. The audience follows Ananya Panday into the enchanting world of Rollioverse that mirrors the signature charm of the Rollio bag, where she is surrounded by surreal landscapes and landmarks.
America Tourister provoked the audience’s attention with a brightly-colored reel of Ananya and asked viewers, “Is it a spaceship? Is it a time-capsule? Where is @ananyapanday headed to?”
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Soon, they posted yet another reel showing the actress in the midst of an exciting and magical teleportation, and asked the audience whether they believed she was being transported to Mars or a cool new verse.
They wrote: “We bet you’re going to love the destination. So, keep your eyes on our page and prepare to get your mind blown!”
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After a brief sneak peak, the company finally unleashed their campaign in all its whimsical glory. Taking to Instagram, both shared the post, with Ananya writing: “It was love at first sight. As soon as I laid my eyes on Rollio I was teleported to an amazing new universe. Come and join me in this fabulous destination that’s so unique. Let’s explore the world of @amtouristerin together. Shall we?”
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Pradnya Popade, marketing communications head, Samsonite South Asia, said, “American Tourister is a brand for the young and restless who love exploring. The vibe is full of fun and high energy. We’ve taken this energy up a notch with our latest launch, Rollio bags designed with cutting-edge style for those who #OwnTheRoll. Choosing Ananya Panday to be a part of the Rollio verse was a natural fit. She’s stylish, fun and owns everything she does.”
Yashtika Vaswani, digital client servicing director, Makani Creatives, discussed the execution of the campaign, “Our goal is to captivate the fantastical imaginations of the audience by creating a unique blend of the physical and digital worlds.”
With its vibrant pastel colors, futuristic design and celebrity appeal, this campaign will be sure to appeal to the audience’s hearts and sense of wonder, bringing them ever closer to American Tourister India.
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