APL Apollo, a structural steel tubes and pipes company, has announced the appointment of Bollywood icon Amitabh Bachchan as its brand ambassador.
Headquartered in Delhi-NCR, APL Apollo operates 11 manufacturing facilities in various locations in India. Now, building on its 30+ year legacy and Make in India message, APL Apollo aims to strengthen its brand identity and further boost its current market dominance across the nation. In order to achieve that, they will be able to leverage giant superstar’s massive fanbase and global appeal in order to achieve their goals.
To emphasize this partnership, APL Apollo Tubes Limited took to Instagram to extend their “warmest wishes” to Amitabh Bachchan for his birthday.
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Sanjay Gupta, chairman & managing director, APL Apollo Tubes Ltd, reflected on the announcement and said, “We are incredibly proud to welcome Mr. Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”
Charu Malhotra, chief brand officer, APL Apollo Tubes, added, “Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections.”
APL Apollo and Amitabh Bachchan will embark on a two-year partnership that will see the giant superstar endorse APL Apollo all across media channels, including print, electronic media and outdoor, along with in-store promotional material.
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