Viva ACP, a leader in aluminium composite panels, has unveiled an innovative TV commercial starring Bollywood icon Anil Kapoor.
In this engaging campaign, Kapoor takes on three distinct roles: a Viva ACP Expert and two contrasting customers, effectively showcasing the brand’s versatility and wide-ranging appeal.
The commercial emphasizes Viva ACP’s commitment to offering tailored solutions that cater to diverse consumer needs. From durable, budget-friendly panels for everyday users to sophisticated, high-performance options for premium clientele, the ad illustrates that Viva ACP provides solutions for everyone. Kapoor encapsulates this ethos with the line, “We have it all here at Viva ACP.”
This visually engaging TVC will reach audiences through a comprehensive media strategy. It is set to air across multiple channels, including theatres, linear television, OTT platforms, connected TV, and various digital platforms, ensuring widespread visibility.
The ad focuses on Viva ACP’s extensive offerings, which include:
- Over 500 shade options, allowing customers to choose panels that suit their aesthetic and functional requirements.
- Customizable designs that blend contemporary style with practical needs.
- Advanced features such as fireproof and weatherproof properties, ensuring safety and longevity.
The campaign positions Viva ACP as a brand that seamlessly combines style, technology, and durability, delivering solutions suitable for residential, commercial, and specialized applications.
Kapoor’s triple-role performance not only adds entertainment value but also effectively demonstrates how Viva ACP caters to different customer segments. Whether it’s an everyday consumer seeking affordability or a discerning client desiring premium quality, the brand’s versatility shines through.
Prakash Jain, CMD of Viva Composite Panel, remarked, “Our mission has always been to deliver high-quality, innovative cladding solutions that cater to all customer needs. This campaign, featuring our brand ambassador Anil Kapoor, reinforces Viva ACP’s reputation as a trusted industry leader and trendsetter. From style to safety, we aim to provide solutions that set benchmarks globally.”
Through this campaign, Viva ACP reiterates its position as a brand that doesn’t just meet expectations but consistently raises the bar. By combining Kapoor’s charm and the brand’s robust product line, the TVC communicates a clear message: Viva ACP is the ultimate destination for style, performance, and reliability in aluminium composite panels.
With its innovative approach and strong storytelling, Viva ACP’s latest campaign is a testament to the brand’s dedication to delivering excellence to every customer. This commercial promises to leave a lasting impression while reinforcing Viva ACP’s reputation as a market leader in the industry.