Blue Tribe, a leader in the plant-based food revolution, has launched an exciting new advertising campaign featuring the iconic celebrity couple, Anushka Sharma and Virat Kohli.
This dynamic duo, known for their dedication to a sustainable and healthy lifestyle, perfectly aligns with Blue Tribe’s mission to make plant-based foods a staple in everyday diets.
The latest campaign shines a spotlight on Blue Tribe’s innovative no-maida Soya Chaap, a product designed to offer a nutritious and plant-based alternative to traditional chaap dishes. Made with a unique blend of soy and wheat flour, this ready-to-eat product is rich in protein and can be easily incorporated into a variety of Indian dishes, from curries to biryanis to kebabs. After extensive testing over six months, Blue Tribe has introduced this product in multiple flavors—such as achari, tandoori, and afghani—that are precooked and ready to enjoy after just a few minutes in the microwave
View this post on Instagram
The advertisement underscores Blue Tribe’s dedication to offering plant-based options that are not only healthy and eco-friendly but also delicious and convenient. The campaign emphasizes that these products do not sacrifice taste or quality, making them a perfect choice for health-conscious consumers.
Commenting on the campaign, Virat Kohli expressed his enthusiasm: “We’re excited to introduce this plant-based innovation that offers a popular dish like soya chaap in a high-protein, hygienic form that’s both affordable and easy to prepare.”
Anushka Sharma echoed this sentiment, saying, “It’s wonderful to see Blue Tribe taking this step forward with tasty and familiar plant-based products like soya chaap, now available with improved nutritional value in convenient, budget-friendly packs.”
Sandeep Singh, the founder of Blue Tribe, also shared his thoughts on the launch: “We are delighted to bring Soya Chaap to the market, and the positive feedback we’ve already received shows there’s a strong demand for reliable and hygienic plant-based alternatives.”
The campaign has been rolled out across multiple platforms, including YouTube and social media, starting on August 27, 2024. With the endorsement of Anushka Sharma and Virat Kohli, Blue Tribe’s no-maida Soya Chaap is poised to become a go-to choice for those seeking healthy, sustainable, and delicious food options.
