Apoorva, aka the Rebel Kid, has teamed up with Indian e-commerce company Flipkart to promote its highly-anticipated End of Season sale.
Taking to social media, the popular content creator shared a video with her 2.1 million fans that saw her bedazzled in glamour and golden opulence, from her outfit to her boots.
“How much bling is too much bling?” she asked, asking her followers to guess what she was getting ready for. “Threw you off? Well, that was the plan.”
Revealing that she had purchased some especially “trendy” outfits from Flipkart’s End of Season sale, Apoorva soon perfected the ultimate Desi Girl x Glam Girl aesthetic for herself. This was meant to highlight “the bold, the basic, and somewhere in-between version of yourself.”
“From Desi elegance to Glam-core brilliance, serving looks so iconic that can elevate your style game,” she announced on Instagram. “Discover your vibe and curate perfection with Flipkart’s End of Season Sale, starting 7th December.”
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Apoorva’s collaboration with Flipkart has now gone viral on social media, garnering over 55.5 million views on Instagram alone and gaining a great deal of appreciation from internet users, who praised her style and vaulting success in the content industry. Many also praised Tanaya Paradkar for her excellent styling.
“From watching her in my ig feed and YouTube to my television,” a user recalled. “Congratulations.”
“You are my favourite,” another added. “Keep glowing.”
Flipkart’s End of Season sale lasts from the 7th to the 13th of December.
