Arkade Developers, a prominent real estate developer in Mumbai, is celebrating 38 years of creating happy spaces with the launch of their #FamilyFirst campaign. This latest initiative underscores Arkade’s deep-seated commitment to family values, highlighting the inspiration families have provided since the company’s inception in 1986. Over the years, Arkade has consistently aimed to create landmarks that nurture the growth and prosperity of families.
Conceptualized by Arkade, the #FamilyFirst campaign spans various platforms, including radio, out-of-home (OOH) advertising, and digital media. A standout feature of the campaign is a CGI video showcasing the numeric ‘1’ prominently displayed in strategic locations throughout the city. This visual element symbolizes Arkade’s leadership and unwavering commitment to family values.
The “Family First” philosophy is rooted in the fundamental values that strengthen family bonds and unity. Through this campaign, Arkade emphasizes the importance of care, affection, bonding, happiness, and trust among its extensive customer base of over 5,000 individuals.
“Through this campaign, we aim to inspire not only the people of Mumbai but also our esteemed clients, partners, bankers, architects, and most importantly, all our dedicated team members to wholeheartedly embrace a ‘Family First’ approach,” said Amit Jain, Chief Managing Director of Arkade Group. “We recognize that while the world around us may undergo constant change, the fundamental elements of warmth, love, and family remain timeless. It is with this understanding that we remain steadfast in our commitment to prioritizing families and ensuring that every Arkade project embodies a joyful and serene living space.”
Jain further added, “This campaign is a heartfelt tribute to Arkade’s philosophy—Family First. We firmly believe in creating ‘Happy Spaces for Happy Faces’ that resonate with the desires and aspirations of every family member. This dedication has been instrumental in our remarkable growth over the past 38 years.”
As the #FamilyFirst campaign unfolds, it reinforces Arkade’s legacy of fostering environments where families can thrive. By prioritizing the timeless values of warmth, love, and unity, Arkade continues to build homes that embody joy and serenity, ensuring every project is a haven for family happiness.
