New Delhi, India – On November 7th, Armani beauty celebrated the opening of the brand’s first flagship store in India, located in New Delhi, at the DLF Promenade. The store is the country’s first to feature Armani beauty’s full range of make-up and skincare, alongside it’s already available fragrance collection.
To celebrate, Armani beauty hosted an exclusive event that brought together notable guest and celebrated Bollywood actress, Athiya Shetty. Attendees enjoyed a tour of the Armani beauty flagship store, and a makeup masterclass led by Natasha Mathias.
Visitors discovered the brand signature products such as POWER FABRIC FOUNDATION, LIP MAESTRO, LIP MAESTRO SATIN and LIP POWER lipsticks, and EYE TINT alongside the fragrance collections, among which are ACQUA DI GIÒ, ARMANI CODE, SÌ, and MY WAY. The Haute Couture Fragrances collection ARMANI/PRIVÉ and the skincare line, with the signature anti-aging range CREMA NERA, complete Armani beauty’s universe.
To further extend the brand’s presence in the country, two more stores will also soon open in Mumbai and Bangalore.
Store Address
Armani Beauty, Ground Floor, DLF Promenade , Vasant Kunj, New Delhi
Armani beauty – conscious simplicity, natural elegance, and authenticity
For over 20 years, Armani beauty has been delivering beautifully textured make-up, skincare formulated from the most pioneering science, alongside fragrances created with consciously sourced ingredients. Inspired by real people and their needs, the make-up line is created to enhance natural beauty, revealing rather than hiding, and is renowned for several iconic products: Luminous Silk and Power Fabric foundations’ ranges, Eyes to Kill mascara, Eye Tint eyeshadow, liquid lipsticks Lip Maestro and Lip Maestro Satin, and Lip Power lipstick. The skincare line includes the potent anti-aging range Crema Nera, with its signature cream, serum, mask, and new eye cream. The brand also encompasses men’s and women’s fragrance collections, among which are the iconic and refillable Acqua di Giò, Armani Code, Sì, and My Way, as well as the Haute Couture fragrances range Armani/Privé.
Armani’s longstanding commitment to environmental and social responsibility is embodied by the brand’s global water initiative Acqua for Life, which, since its inception in 2010, has focused on providing universal access to drinking water in water-scarce regions.
All of Armani beauty’s faces incarnate the brand’s ultimate vision of beauty: actors with whom Armani beauty celebrates cinema, notably Cate Blanchett, Aaron Taylor-Johnson, Regé-Jean Page, Sydney Sweeney, Sadie Sink, Jackson Yee, Adria Arjona and Greta Ferro, Singer Jackson Wang and model Madisin Rian.
To continue to enhance the relationship the brand has with the world of filmmaking, since 2018 Armani has served as official beauty sponsor of the Venice International Film Festival. Also among the brand’s film festival partnerships are the Berlin International Film Festival and the San Sebastian International Film Festival.
