Arvind Limited has proudly launched its latest campaign, featuring Dr. Lakshyaraj Singh Mewar of Udaipur as the esteemed brand ambassador for its Primanté luxury fabric line. Titled “Own Your Legacy, Own The Moment,” the campaign celebrates the sophistication and timeless elegance of Primanté fabrics, perfectly crafted for the contemporary wardrobe.
This collaboration with Dr. Lakshyaraj Singh Mewar beautifully reflects Arvind Limited’s unwavering commitment to blending tradition with modernity. The Primanté Collection is a true testament to this vision, merging the grandeur of India’s royal heritage with the sleek, refined aesthetics of modern fashion.
Arvind Limited, with its rich heritage in the textile industry, is renowned for its focus on quality and sustainability. By continually driving innovation in fashion, the company ensures that its offerings not only meet but exceed the expectations of the discerning global consumer. The Primanté brand, with its luxurious range of fabrics, is poised to set new benchmarks in the world of high-end fashion.
For those interested in experiencing the elegance of the Primanté Collection, Arvind Limited invites you to visit the nearest Arvind Stores and select multi-brand outlets, where the fabrics are now available.
Explore the collection and embrace the legacy that comes with every piece of Primanté fabric.