AU Small Finance Bank expands its brand campaign ‘Badlaav Humse Hai’, under a theme of ‘Soch Badlo aur Bank Bhi’ featuring actor Kiara Advani and showcasing their innovative banking solutions.
Conceptualized L&K Saatchi & Saatchi, the campaign encompasses relevant and thought-provoking messages across three distinct product lines – Savings Accounts, Current Accounts, and Video Banking. It emphasizes the importance of complete banking, empowering customers with choice and convenience through technology-led solutions.
Kiara Advani, a popular Bollywood actress, is featured as a solution provider towards banking related matters. She particularly highlights the ever-increasing financial decision-making role by empowered women in India, thus emphasizing how AU Small Finance Bank aims to challenge traditional banking norms in order to provide flexible banking solutions that encompass the needs of all individuals and businesses.
Advani also took to Instagram to post the video with the caption, ‘Aapko bhi AU se pyaar ho jaayega. With Monthly Interest on AU Savings Account, you will fall in love with @aubankindia too.”
AU Small Finance Bank’s decision to involve Kiara Advani is undoubtedly beneficial, allowing them to leverage her star power, popular relatability, and devoted following on social media as a wider audience for their campaign.
Uttam Tibrewal, executive director, AU Small Finance Bank, spoke of the campaign, “The new brand campaign reflects that ideology and is tailored to resonate with the evolving aspirations of our customers. Recognising the paradigm shift in the role of women in financial decision making, we are elated to continue with Kiara Advani personifying our brand ethos. Our message is to empower every individual with banking like never before. The ‘Soch Badlo, aur Bank Bhi’ campaign celebrates that change that redefines banking.”
Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India, added, “Our philosophy of being the agent of change in the banking industry is at the heart of our success. This campaign builds on the philosophy of ‘Badlav Humse Hai’ and highlights the superior quality of AU Bank’s products which are designed keeping the consumer pain points in mind. It also urges consumers to question their banking choice. AU SFB is already a respected bank. Now, we have to build a powerful brand that will resonate with millions of Indians and transform their banking experience.”
AU Small Finance Bank’s campaign aims to target diverse audiences across India, featuring on TV, Print, Radio, OOH, and other digital platforms to reach a wide audience and strengthen their position as their customers’ first preference.
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