Mountain Dew cheers for debutante cricketers in their ‘Jakad ke Pakad’ campaign
“As you step onto the pitch, fear may grip you, but grab your courage and knock that fear out of the ground.” This
Indian
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Creator News
Nancy Tyagi lights up Cannes with her third self-stitched outfit
Delhi fashion influencer Nancy Tyagi has taken Cannes up storm with her third self-stitched outfit, this time a black gown with a feathered
Indian
SRK and Karan Johar reunite for a new Myntra ad with an unexpected argument
Shah Rukh Khan and Karan Johar have reunited to promote Myntra’s upcoming End of Reason sale. Starring in a digital ad, the legendary
Digital Media
News
Star Sports launches promo for Team India ahead of ICC T20 World Cup
“India is ready to celebrate their biggest love – ICC T20 World Cup.” As the ICC Men’s T20 World Cup draws closer, Star
Digital Media
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BMC to establish guidelines for billboards in Mumbai following hoarding collapse
Ater the tragic incident of a hoarding collapse in Ghatkopar, the BMC has now set up an eight-member panel to create detailed guidelines
Digital Media
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CONTENT CALLENDER: Topical dates of June 2024
Stay on top of the monsoon season with our monthly topical calendar. June is jam-packed with important dates for colorful occasions that everyone
Digital Media
News
FSSAI finds no ethylene oxide traces in Everest and MHD spices; netizens react skeptically
The Food Safety and Standards Authority of India (FSSAI) has announced that it didn’t find ethylene oxide (ETO), a cancer-causing chemical, in Everest
International
Hyundai launches a supercharged campaign with an electric vehicle lineup
“There’s Joy in Every Journey.” Hyundai has launched a new marketing campaign to inspire consumers to make the switch to electric vehicles by
Creator Dissect
Creator News
Prajakta Koli lends her voice to a short series on gender inequality
“She Creates Change”. Prajakta Koli and Freida Pinto, two influential figures in the entertainment industry, have lent their voices to a powerful film
Creator Dissect
Creator News
Sonam Kapoor asks Nancy Tyagi to make an outfit for her; the creator responds
Bollywood actress Sonam Kapoor has asked Nancy Tyagi to design an outfit for her after the influencer’s Cannes ensembles went viral. The Delhi-based
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Disney+Hotstar teams up with Kartik Aaryan to reveal its Free For All option for T20 World Cup
With the ICC Men’s T20 World Cup all set to begin in June, Disney+Hotstar has made an exciting new announcement. Joining forces with
Creator Dissect
Creator News
iCubesWire launches “influenceZ”, a new app for Brands and Creators
iCubesWire has announced the launch of InfluenceZ, an influencer marketing platform for brands and creators. This new platform has been designed to redefine
Digital Media
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FlipKart launches “IRIS”, an insights platform for brandsd
“A magic mirror for brands.” E-commerce company Flipkart has announced the launch of its brand-new platform, Flipkart IRIS, designed to provide insights about
Advertising
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Brands encourage social media users to vote with inspiring creatives
As India moves onto Phase 5 of its 2024 Lok Sabha Elections, brands across the nation are encouraging people to vote with inspiring
Digital Media
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X is now X.com: Elon Musk sheds the last of Twitter branding
The transition from “Twitter” to “X” is now complete. Users who visited the social media giant were redirected to X.com, marketing the final
Creator Dissect
Creator News
Creators Karan Sonawane & Saurabh Ghadge to debut in JioCinema’s ‘BLACKOUT’
Content creators Saurabh Ghadge and Karan Sonawane aka Focused Indian will be making their Bollywood debut with JioCinema’s thriller drama ‘Blackout‘. The poster
Indian
Mankind Pharma’s EPIC has Radhika Apte challenge condom norms for women
Mankind Pharma’s new range of Epic Thinx condoms’ new ad aims to empower women and urges them to choose and buy their own
Creator Dissect
Creator News
Historic Moment at Cannes 2024: Nancy Tyagi becomes the first personality to stitch her own outfit at the Cannes Film Festival
18th May 2024, Nancy Tyagi being the fashionista from Baghpat district in Uttar Pradesh, has created a historic moment at the Cannes Red
Creator Dissect
Creator News
YouTuber Gaurav Chaudhary and other creators meet Google CEO Sundar Pichai!
YouTuber and engineer Gaurav Chaudary got the once-in-a-lifetime opportunity to meet and interact with Google CEO Sundar Pichai. “Who knew @sundarpichai was such
Digital Media
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Indians at Cannes 2024: from Aishwarya Rai to Kiara Advani
The 77th edition of the Cannes Film Festival is finally here, and representation from India is higher than ever. Here are some celebrities
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Bumbles apologizes after its controversial anti-celibacy ad
Dating app Bumble has issued an apology for running a controversial ad campaign that seemingly mocked celibacy and shamed women for not being
International
Keep Playing: Vogue Eyewear and Taapsee Pannu dazzle fans with a new campaign
“Tap into your playful side with Vogue Eyewear.” Vogue Eyewear has announced a new campaign starring actress and brand ambassador Tapsee Pannu that
Digital Media
News
Blockout 2024: Alia Bhatt, Priyanka Chopra, Virat Kohli added to the blacklist
Why are people blocking celebrities? Here’s how a TikToker at the Met Gala sparked a “digital guillotine” movement. Multiple celebrities have recently come
Creator Dissect
Creator News
Content Creators at Cannes 2024! RJ Karishma, Viraj Ghelani and more
The highly anticipated 77th edition of Cannes Film Festival has finally arrived, and content creators from India have stolen the spotlight. From iconic
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Samsung roasts Apple’s ‘Crush’ ad with its own ‘Uncrush spot’
“We would never crush creativity.” After Apple received flak for its controversial “creativity crushing” ad, Samsung has now taken the opportunity to hit
Indian
DS Group enters Limca World Records for its ‘Pulse of the Sky’ campaign
The Confectionery Division of Dharampal Satyapal Group (DS Group) has secured a highly coveted spot in the prestigious Limca Book of Records for
Digital Media
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ZEE Entertainment to broadcast DP World ILT20 season 3 live on TV
The much-anticipated Season 3 of DP World International League T20 is set to kick off early in 2025 from January 11. Spanning over
Digital Media
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Bombay Shaving Company releases a new podcast episode with “ad legend” with Piyush Pandey
In Bombay Shaving Company’s latest episode of “The Barbershop with Shantanu“, the company founder and podcast host Shantanu Deshpande welcomed “ad legend” Piyush
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Creator News
Natasha Luthra welcomes a newborn daughter!
Fashion and lifestyle influencer Natasha Luthra has taken to social media to announce the birth of a newborn daughter, sharing a glimpse of
Digital Media
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ABPLIVE launches India’s first Android app for in-car entertainment and news
ABPLIVE has announced the expansion of its digital offerings by launching a brand-new Android app for its in-car entertainment and information service. “ABPLIVE
Marketing
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Cannes Lions 2024: Unilever named Creative Marketer of the year
The Cannes Lions International Festival of Creativity has named the consumer goods giant Unilever as the 2024 Creative Marketer of the Year. This
Digital Media
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OpenAI debuts their GPT-4o: here’s everything you need to know
OpenAI has just launched their latest flagship model dubbed GPT-4o, terming it their fastest, most powerful and most human-performing AI model so far.
Digital Media
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‘Sound of Perfection’: Motorola presents a new album with Indian musicians
“A multilingual spectacle of the voices of India coming together.” Motorola, a global leader in technology innovation, has announced the launch of its
Digital Media
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Brands honor moms with heartwarming creatives on their special day
This Mother’s Day, brands are putting their best foot forward to celebrate mothers across the world with stunning creatives. From praising mothers for
Creator Dissect
Creator News
Food Pharmer launches a health movement ‘Label Padhega India’ with a new anthem
Content creator Revant Himatsingka, popularly known as ‘Foodpharmer’ has launched a bold new initiative titled ‘Label Padhega India’ that encourages people to read
Industry Updates
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Cannes 2024: India to host a ‘Bharat Parv’ for the first time
The Cannes Film Festival is back with its 77th edition from May 14th to May 24th. For the first time, India will host
Indian
‘WAAH’: Vadilal adds joy to summer celebrations in their new campaign
Vadilal Enterprise, India’s ice-cream brand, has launched a new campaign that redefines summer celebrations. Featuring a series of three films depicting the significance
Indian
Brands light up Mother’s Day with heartfelt campaigns
This Mother’s Day, brands are lighting up social media with heartfelt campaigns and gestures, showcasing themes of love and resilience. By leveraging the
Digital Media
News
Cannes 2024 lineup guide: Schedule, Venue and more
Cannes Film Festival is back in 2024 with some of entertainment industry’s biggest luminaries. The much-anticipated 77th edition of the festival will kick
Creator Dissect
Creator News
Anushka Harza’s “Style Better in 30 Days” challenge
Fashion influencer Anushka Harza has kickstarted a “Style Better in 30 Days” series to help her followers embrace their inner fashionista. From decoding
Marketing
News
McDonald’s is betting on its mobile business with new franchisee digital marketing fund
Fast food giant McDonald’s U.S. franchisees will start paying into a digital marketing fund next year as it looks to expand its booming
Advertising
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Apple crushes creativity in their new ad, provokes internet outrage
“A silicon slab (and Tim Cook) will permanently stand between u and the world.” Apple’s new ad for its thinnest-ever iPad has provoked
Digital Media
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Cannes 2024: L’Oreal Paris returns as its official makeup partner
“Many Ways To Be An Icon.” L’Oreal Paris, a global beauty brand, returns as the official makeup partner of the Festival de Cannes.
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Amazon turns a wrestling match into a battle of recommendations in their new film
“This pyramid of entertaining recommendations are your ultimate watch-list!” Prime Video has rolled out a new brand film, “Everyone’s Talking Amazon Prime”, that
Creator Dissect
Creator News
Sharan Hegde all set to make History as the First South Asian Finance Creator to grace the Red Carpet at Festival De Cannes
India, May 2024 – In a groundbreaking moment for South Asian representation, Sharan Hegde, the trailblazing finance content creator and founder of the
Digital Media
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OLA CEO Bhavish Aggarwal sparks heated debate controversial gender remarks
Bhavish Aggarwal, co-founder and CEO of Ola Cabs, has sparked online backlash after his controversial remarks on non-binary gender pronouns, which he termed
Creator Dissect
Creator News
Creators at Cannes 2024: from Niharika NM to Ankush Bahuguna
Cannes 2024 is almost here, and India is all set to make a big impact with its to-notch influencers who will be representing
Digital Media
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Free T20 World Cup on Disney+Hotstar!
Disney+ Hotstar announced that the upcoming ICC Men’s T20 World Cup will be available to stream ‘Free on Mobile’ for smartphone users in
Indian
Sara Tendulkar and FNP create a memorable Mother’s Day surprise for her mother
“This Mother’s Day, it’s my turn to add extra shine to her day.” Sara Tendulkar, internet personality and daughter of cricket legend Sachin
Creator Dissect
Creator News
Met Gala 2024: Indians who stole the show
Met Gala 2024 is finally here, and celebrities rocked to the event with their own interpretation of the theme “The Garden of Time”.