“One jersey, one nation”: Adidas reveals Team India’s T20 World Cup jersey
Sportswear giant Adidas has revealed this year’s much-anticipated Team India jersey for the upcoming T20 World Cup. Taking to social media, the brand
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Instagram reveals a new feature: “Message to reveal”
Instagram has introduced a new interactive sticker called, “Message to reveal“, where you can ask your followers to send you a message to
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The Tuff Hero: APL Apollo launches an action-packed TVC starring Akshay Kumar
APL Apollo Steel Tubes has launched an action-packed television commercial starring Bollywood actor Akshay Kumar as “The Tuff Hero” to showcase their product,
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Virat Kohli co-designs a new trimmer for Philips India
Philips, a prominent player in health technology and innovation, announces the launch of a limited- edition trimmer that is co-designed by cricket legend
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Tesla or Tesla: Elon Musk sues Indian battery maker over name
Elon Musk’s Tesla has filed a lawsuit against an Indian battery manufacturer for supposedly infringing on its trademark by using the name “Tesla
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Switzerland Tourism gets a new logo for the first time in 30 years
“Switzerland – Ready for tomorrow.” After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era has begun for
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Viraj Ghelani hosts his first-ever stand-up comedy show in Mumbai
“That’s So Viraj – With Friends –” Comedian and content creator Viraj Ghelani has hosted his first ever stand-up show in Mumbai on
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Cannes Lions announces 2024 shortlisting jury with 6 Indians
Cannes Lions has announced the lineup of global experts from across the creative industries who will serve on the jury to shortlist exceptional
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Fashion influencer Masoom Minawala is expecting her second child
“And then there were 4.” Fashion influencer and debut author Masoom Minawala has announced that her family is set to grow with a
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Glad U Came celebrates Mother’s Day with their #KabHaiMothersDay campaign
“Sending love to the ones who always have our backs.” This Mother’s Day, award-winning PR and influencer marketing agency Glad U Came has
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Amitabh Bachchan gives a pep talk to Team India for the upcoming T20 World Cup
Legendary actor Amitabh Bachchan had a special message for Team India. In a new campaign by Star Sports titled ‘Ab ho ja tu
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Lux celebrates 100 years in the industry and appoints Suhana Khan as brand ambassador.
LUX, a beauty soap brand in India has marked 100 years in the industry. Launched a century ago in 1924, the brand has
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Snapchat launches AR and ML tools for brands to boost advertising
During the 2024 IAB NewFronts event held on May 1, Snapchat revealed a series of new augmented reality (AR) and machine learning (ML)
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Mridul and Aditya tie the knot!
“From school mates to soul mates.” Content creator Mridul Sharma has tied the knot with her fiancé and long-time friend Aditya Nair in
International
Bumble reveals their new brand identity and marketing campaign for a new era of dating
“Introducing the new Bumble. More features, more choices, more ways to create connections.” Women-first dating app Bumble has revealed a refreshed visual identity
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Ibrahim Ali Khan marks his debut on Instagram as PUMA’s brand-new ambassador
“Legacy? I’ll make my own.” Sports brand PUMA has announced actor Ibrahim Ali Khan Pataudi as its newest brand ambassador. Under this collaboration,
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Zomato teams up with influencer Sharan Hedge to share secret investment advise to customers
“Pay-Day is here, and it’s time to talk about money.” Food delivery platform Zomato has launched several ads featuring popular creator and influencer
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Sahil Khan arrested in Mahadev betting app case
Actor and fitness influencer Sahil Khan has been apprehended in Chhattisgarh on Sunday for suspected involvement to the Mahadev betting app case. According
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Brands rally voters for India’s 2024 elections with inspiring campaigns
“Let’s shape our future together.” India’s 18th Lok Sabha elections are ongoing, and several brands have stepped up to encourage young people to
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The Body Shop celebrates Mother’s Day with Diana Penty in a new campaign
“For the hands that have guided us and the hugs that melt our worries away.” The Body Shop celebrates this Mother’s Day with
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Manoj Bajpayee is back as “Ganshyam” in Amazon Fresh’s comical new campaign
A ‘ 4-step quality check’. Amazon Fresh has released the second edition of its “Nahi toh Mehenga Padega” campaign, featuring Bollywood actor Manoj
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‘Shameless’: Bombay Shaving Company slammed for ad on Prachi Nigam
Bombay Shaving Company and its founder-CEO Shantanu Deshpande have been slammed on social media for their full-page ad on UP state board topper
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Anushka Sen stars in Amazon’s newly launched show, ‘DIL DOSTI DILEMMA’
“School’s out for the summer, pack your bags for a chaotic vacation!” Actress and creator Anushka Sen plays the leading role in Amazon’s
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WhatsApp threatens to exit India over encryption dispute: here’s what happened
WhatsApp, owned by Meta Inc., has threatened to leave India if it is forced to break encryption of messages and calls on its
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SRK, Ajay Devgan, Tiger Shroff and Amyra Dasur celebrate together in Vimal’s latest ad
“Vimal Cinematic Universe.” Vimal has roped in Bollywood actors Shah Rukh Khan and Ajay Devgn for yet another Elaichi ad, this time not
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Influencer Vaishnavi Shukla calls for boycott of BoAt products over quality concerns, the company responds
Social media influencer and YouTuber Vaishnavi Shukla has posted a video criticizing BoAt and encouraging viewers to avoid purchasing things from the brand. In
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Mars Wrigley launches “Boomer Jelly on Top” ft. fast bowler Jasprit Bumrah
“Double the fun with jelly on gum and remember: #HarPalFunKar.” Mars Wrigley India’s fruity bubblegum brand, Boomer has revealed a new product, Boomer
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Kylie Cosmetics by Kylie Jenner debuts in India
Kylie Cosmetics, the global beauty brand founded by media personality Kylie Jenner, announces its launch in India. Partnering with House of Beauty, the
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Dove encourages customers to “Pause, Reverse, and Play” for healthier hair
Dove has announced the launch of its new 10-in-1 “Deep Repair Treatment Mask” with a refreshing “Pause, Reverse, and Play” campaign. Dove’s campaign
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KgeN launches nationwide campaign to empower the ‘next generation of gamers’
Kratos Gaming Network (KGeN), a community-led platform, has announced the exciting launch of a nationwide campaign to educate and empower a new generation
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Swiggy launches Smart Links to boost restaurant orders online
Swiggy, India’s leading online food delivery platform, has announced the launch of ‘Smart Links’, an innovative new tool designed to help restaurants of
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Is the AI hype overblown? Meta’s revenue forecasts reveal looming disappointment
Meta Platforms disappointed investors on Wednesday with forecasts of higher expenses and weaker-than-expected revenues, raising fears of AI costs outpacing its benefits. While
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Creator Gaurav Taneja’s “Rosier Foods” tops Amazon’s grocery section in India
“A dream fulfilled.” Content creator Gaurav Taneja’s brand, “Rosier Foods”, has become the top-selling brand in Amazon’s grocery section in India. “When we
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“Look Between H and L On Your Keypad”: A new viral trend?
The latest trend that has taken the internet by storm is called, “”look between H and L on your keyboard”. Gaining a considerable
Indian
“Fashion From Home”: Pepperfry’s new campaign redefines interior styling
“Making homes as fashionable as you.” Pepperfry, an e-commerce furniture and home decor company, is set to redefine the way people define interior
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YFLO Ahmedabad hosts content creator and author Masoom Minawala
“Masoom Unfiltered.” The Young FICCI Ladies Organisation (YFLO) has hosted an event featuring top influencer-creator and author Masoom Minawala, who shared her inspirational
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UP board top scorer faces online trolling for unrealistic beauty standards; invokes social media uproar
Prachi Nigam, a teen from Sitapur, Uttar Pradesh, has secured the top rank in the state’s Class 10 board exams with an outstanding
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Hyundai rolls out India’s first-ever 4D billboard
Hyundai Motor India Ltd has rolled out the country’s first-ever 4D billboard, curated to exclusively experience ‘The new Hyundai CRETA’ DLF CyberHub, Gurugram.
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Orry and Chef Ranveer Brar launch Philips Airfryer Signature Series
Orry learns to cook. Philips has announced the launch of its limited-edition Signature Series Airfryer equipped with Smart Sensing Technology in India. To
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Doordarshan revamps its logo from red to saffron; sparks criticism
National broadcaster Doordarshan has announced a revamp of its iconic logo, altering the traditional red to saffron, in a move that has sparked
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Social Nation 2024 lit up this weekend!
Social Nation was back and bigger than ever this weekend, giving fans the chance to step into the world of their favorite digital
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MUMKIN: Komal Pandey and Siddharth Batra buy their first house!
“An embodiment of our love story, written in bricks for everyone to see.” Fashion influencers Komal Pandey and Siddharth Batra have big news
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Taylor Swift’s new album breaks records on Spotify; fans gather around a library installation
Taylor Swift’s highly-anticipated album broke records before it even released. Only one day ahead of her 11th studio album, The Tortured Poets Department,
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“We all have the same baggage”: Hideous Luxury Leather Bag’s first ad
“We are all carrying some baggage.” All things in life are in an imperfect state of flux. We must thus appreciate beauty in
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Goafest 2024 to be held in MUMBAI: here’s all you need to know
Goafest 2024 will now be held in Mumbai. The organizers of Goafest 2024 have announced their decision to relocate the venue of the
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YouTuber Abhradeep Saha, aka Angry Rantman, passes away at 27
YouTuber Abhradeep Saha, popularly known as Angry Rantman, has died at 27, his family said on Wednesday. “With profound grief and sorrow, we
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AI will be worse for math people than writers, Paypal’s co-founder predicts
The co-founder of PayPal has added fuel to the fire to the great AI debate by predicting that the rise of artificial intelligence
International
Pringles and Crocs combine fashion and flavour in their new campaign
Crocs and Pringles have combined fashion and flavor to deliver the most delightful collaboration yet – the Pringles x Crocs Collection. This dynamic partnership is
International
Max Fashion rethinks self-labels to promote body positivity
India’s leading fashion conglomerate, Max Fashion, announces the launch of Max Urban, redefining self-expression for the country’s ever-growing youth market. Their “Love Labels”
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Revant Himatsingka celebrates win against Bournvita being removed from “health drinks”
Revant Himatsingka, a popular health influencer who previously succeeded in getting Bournvita to reduce their sugar quantity, has scored yet another historic win