Urfi Javed collaborates with the Health Factory
‘Who said my rap game needed “wrapping up”?’ The Health Factory has announced a brand-new collaboration with actor and internet personality Urfi Javed
Indian
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World’s first “MISS AI” pageant to judge winner by beauty and social media
The world’s first AI pageant is here. Traditional beauty pageantry is crossing into the world of AI creators for an epic first-ever “Miss
International
Instagram celebrates Taylor Swift’s upcoming album with a special new feature
Taylor Swift is just days away from launching her highly-anticipated 11th studio album, The Tortured Poets Department, and Instagram and Threads are celebrating
Creator Dissect
Creator Economy
Social Nation 2024 is back this weekend!
“A festival for fans and creators” After a dynamic debut in 2019, Social Nation is back in Mumbai for its 2nd edition that
Indian
Manifest Media: a new magazine launches in India!
Manifest, a new print and online publication, has just been launched in India. Founded by Raahil Chopra, the former editor of Campaign India,
Indian
Dhoni time travels to reveal the ‘Future of Fans’ in Orient Electric’s new TVC
“We don’t know about the future of cricket but “Future Of Fans” is already here!” MS Dhoni has stolen the spotlight in a
International
Pizza Hut introduces “Melts” to support Gen Z’s lifestyle timings
“Crispy, Cheesy, Loaded.” Pizza Hut forayed into a new category in India with the launch of Melts, ‘Crispy, Cheesy and Loaded’, to cater
Indian
Kareena Kapoor recreates iconic Jab We Met scene in a new Goibibo ad, fans react
“The OG traveller is back!” Goibibo has launched its second digital film in collaboration with Bollywood actress Kareena Kapoor, reprising her role as
Creator Dissect
Creator News
Masoom Minawala announces new book, “She’ll Never Make It”
Fashion influencer and entrepreneur Masoom Minawala has released her first book, titled ‘She’ll Never Make It: My Journey from Doubt to Dominance.” The
Marketing
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Amazon miniTV launches OOH campaign with BEST buses to promote ‘Yeh Meri Family’ Season 3
Amazon miniTV has launched promotions for latest family drama series, ‘Yeh Meri Family‘ Season 3, in association with Brihanmumbai Electricity Supply & Transport.
International
Puma launches first global campaign in a decade ahead of Paris Week
‘FOREVER. FASTER. – See The Game Like We Do’ Puma has launched its first global brand campaign in a decade ahead of Paris
Indian
OYO’s campaign turns IPL predictions into a chance to win epic prizes
Global travel company OYO’s new campaign invites cricket fans to participate in a daily IPL prediction challenge to win epic prizes. Participants who
Industry Updates
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Times of India brings back “The Times Power of Print” competition
Times of India’s ‘Times Power of Print’ competition is back and better than before. This time, the exciting context is supported by the
Digital Media
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WhatsApp rolls out Meta AI chatbot to select users in India: Here’s how it works
WhatsApp is testing a new generative AI enable feature in India via a limited rollout. A report by WABetainfo, which tracks upcoming features
Indian
Coca-Cola launches Marvel Heroes ad with X-Men and Daredevil as animated avatars
“See Coca-Cola and Marvel assemble as you’ve never seen them before to come to the rescue of a comic book store employee.” Coca-Cola
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YouTube launches “Shopping Collections” to assist creators in selling products
“Step into spring with new YouTube Shopping features.” YouTube is introducing “Shopping Collections”, a brand-new feature that allows creators to curate products from
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Cannes Lions launches ‘LIONS Creators’
The Cannes Lions International Festival of Creativity has announced the launch of LIONS Creators, a dedicated forum that includes a curated mix of
Indian
The Unconventionals: stand-up comedian Rahul Subramanian reveals Amazon’s new campaign
Amazon has launched a new campaign titled #TheUnconventionals, featuring stand-up comedian Rahul Subramanian. The campaign gives viewers rare glimpse of executives behind-the-scenes at
Indian
Crunchyroll launches its first-ever Indian campaign with avatars of Tiger Shroff and Rashmika Mandanna
“Wish your world was Anime? Go Crunchyroll all the way!” Crunchyroll has launched its first-ever ad campaign in India, titled ‘Wish Your World
Creator Dissect
Creator News
Radhika Seth and Meghna Kaur host a new “Frenemies” podcast
“Best friends or mortal enemies?” The plot episode of content creators Radhika Seth and Meghna Kaur’s new “Frenemies Podcast” has dropped, promising viewers
Indian
Colgate MaxFresh invites users to spot errors in their ad with CID
“Spot the goof-up contest ft. team CID.” Colgate MaxFresh has stumbled into an unexpected and comedic predicament in its recent ad campaign,”Neend Bhagao
Indian
Ananya Pandey gives Aditya Roy Kapur shopping tips in Amazon’s latest ad
“Fashion on Amazon.” Bollywood actors and rumored couple Ananya Pandey and Aditya Roy Kapur turn heads in Amazon’s latest ‘Har Pal Fashionable’ campaign.
Indian
EMotorad transforms Dhoni’s viral meme “bhole jo koyal” into an ad
“Cycle Nahi, E-cycle Hai.” MS Dhoni has delighted cricket lovers by bringing a viral meme alive in an ad. Partnering with EMotorad he
Digital Media
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‘WhatsApp down Hai?’ Internet reacts to Meta outrage with memes on X
Meta has faced worldwide outrage as users have reported that they are unable to send texts or load their feeds. In India alone,
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Cetaphil is trending on X amid brand wars: here’s why
Skincare brand Cetaphil has been trending on X for unknown reasons, spiking the curiosity of netizens. Famous for its range of mild cleansers
Indian
Capri Global Capital’s new “Farz Nibhaattey Hain” campaign stars the Gujarat Titans
Capri Global Capital, a sponsor of team Gujarat Titans in IPL, has launched a new series of brand films linked with their campaign,
International
McDonald’s WcDonald’s: an epic manga campaign
“Find out who comes out on top in the race to WcDonald’s.” McDonald has launched its epic “WcDonald” campaign s by bringing its
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Ranveer Singh and Johnny Sins unite for a teleshopping parody for Bold Care
After the success of their first brand film, Bold Care, a brand which focuses on men’s sexual health and wellness, has launched the
Indian
Paytm evokes nostalgia and invites users to share their first Paytm experience
“Got a memorable first Paytm story?” One97 Communications (OCL) that owns the brand Paytm has launched their new #MeraPehlaPaytm campaign across India. This
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Manforce Condoms adds an unexpected twist to intimacy this April Fool’s Day
The brand ingeniously addresses the issue of fake orgasms in women. 2nd April 2024: Manforce Condoms, from the house of Mankind Pharma, has
Creator Dissect
Creator News
Fitness influencer Rohit Khatri to participate in Bigg Boss OTT 3?
Bigg Boss OTT is all set to begin its third season after two successful installments – and one potential contestant’s name is making
Indian
Farmley releases a “Brain Balm” for April Fool’s day that leaves India in splits
“Memory boosting roll on balm.” Farmley, a snacking brand, launched an epic April Fool’s Day prank by introducing “BRAIN BALM” – a roll-on
Indian
Libas introduces a spring-summer collection with new brand ambassador Kiara Advani
“Step into the world where fashion meets glamour.” Libas, an ethnic fashion brand, has announced the appointment of Bollywood sensation Kiara Advani as
Indian
IPL 2024: Bisleri becomes the hydration partner for five brands
Bisleri International has announced its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as their official hydration
Indian
Brands light up April Fool’s Day with humorous creatives
Who doesn’t love a good April Fool’s joke? In 2024, brands have taken over social media with pranks, comedy and fake announcements to
Creator Dissect
Creator News
Parul Gulati walks for Sejal Kamdar at Lakme Fashion Week
Content creator Parul Gulati has walked for Lakme Fashion Week as a Show Opener. Featuring Sejal Kamdar’s spring summer collection 2024, COASTAL WHISPERS,
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BoAt sinks? Tanmay Bhat’s Apple-bashing ad receives backlash
Audio tech company boAt took a swipe at Apple and Air Pod users with its new ad aimed at “Fanboys”. Apple became the
Indian
Puma launches campaign with Delhi Capitals squad Rishab Pant, Ishant Sharma, Yash Dhull
“This cricket season, Delhi is saving its fight for the game.” Sports brand Puma has released a dynamic campaign with partner Delhi Capitals’
Creator Dissect
Creator News
Star Sports launches “Star Creator’s Network” with some of India’s top creators
Star Sports, the official broadcaster of Tata IPL 2024, is launching the Star Creator’s Network in India in collaboration with some of social
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Lamborghini reveals its first logo redesign in 20 years!
Lamborghini has revamped its logo for the first time in two decades, giving it a cleaner and bolder aesthetic. While logo is slated
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Intelligence Meets Art: Kriti Sanon and Babil Khan become AI allies for Motorola
Smartphone brand Motorola has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan in a new avatar for the
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LIONS announce their first-ever global MBA for marketers
LIONS has announced the launch of its first-ever global LIONS Creative MBA (LIONS cMBA). This dynamic new digital program has been designed to
Creator Dissect
Creator News
“Just looking like a wow” Jasmeen Kaur stars in a Colors TV show
Jasmeen Kaur, who skyrocketed to popularity last year after her iconic “so beautiful, so elegant, just looking like a wow” trend, has now
Indian
Dhoni’s lookalike takes center stage as ‘Thala’ in Gulf Oil Lubricants’ new campaign
In a follow-up to their “Gulf Unstoppable Army” campaign, Gulf Oil Lubricants India has launched a much-anticipated new ad film with a Dhoni
Digital Media
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YouTube adds ‘members only shorts’ to help creator driven subscriptions
YouTube has added yet another way to monetize channel subscriptions with its Members Only Shorts, enabling creators to share exclusive short-form content with
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Myntra teams up with Britannia Good Day for ‘The Bank of Small Wins’
Myntra has teamed up with a cookie brand Britannia Good Day for a dynamic new guerilla activation called ‘The Bank of Small Wins’.
Creator Dissect
Creator News
Kusha Kapila is NDTV’s ‘Social Impact Influencer of the Year’
Content creator and actress Kusha Kapila received the ‘Social Impact Influencer Of The Year’ award at the NDTV Indian Of The Year event
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Brands light up Holi with colourful creatives
One of India’s most iconic festivals is back and better than ever before. To leverage the colourful chaos of Holi, brands across the
Marketing
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Top 5 marketing newsletters you must read
The marketing world can be a confusing place. With constantly changing trends, back-to-back updates and dynamic new innovations along the way, it can
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IPL 2024: Star Sports collaborates with Tata Play and Airtel to launch exciting new services
Star Sports Network, the official broadcaster of Tata IPL 2024, will revolutionize content viewing in India with an added range of dynamic new