Fortune celebrates Holi with its ‘Holi ke rang, Fortune ke sang’ campaign
“Get ready to paint the town with colors, flavors, and memories this Holi, all with Fortune by your side!” Adani Wilmar, one of
Indian
Creator Dissect
Creator News
YouTube wants content creators to come clean about using AI for videos
YouTube has rolled out new rules for content creators that requires them to label content that has been synthetically created, including AI. “Today
Advertising
News
Nutella celebrates 60 years with Ranveer Singh introducing a collection of persona jars
“From Chef’s kiss to Fashion Icon vibes, the Nutella persona party has it all!” Nutella, the hazelnut cocoa spread, celebrates its 60th anniversary
Creator Dissect
Creator News
Uorfi Javed announces Amazon reality show on her life: ‘Follow Kar Lo Yaar’
Amazon Prime Video is bringing social media sensation Uorfi aka Urfi Javed’s life story to screens with its new series “Follow Kar lo
Digital Media
News
Zomato’s “pure veg” fleet saga: a recap
Zomato faced severe backlash after CEO Deepinder Goyal announced the launch of a “Pure Veg Mode” service to cater to customers who have a
Creator Dissect
Creator News
CarryMinati joins Star Sports as the new face of Cheeky Singles.
As the countdown to IPL 2024 begins, Star Sports has joined hands with India’s Asia’s #1 YouTuber and one of India’s most popular
Digital Media
News
IPL 2024: RCB reveals new name, logo and jersey
“New threads, same reds.” Captains Faf du Plessis and Smriti Mandhana along with batting icon Virat Kohli revealed the new jersey of RCB during
Marketing
News
Cadbury Dairy Milk celebrates “First Coach” among cricketers
“Iit wasn’t for them, we wouldn’t have found our famous cricketers.” Cadbury Dairy Milk pays a tribute to the unsung heroes behind-the-scenes of
Creator Dissect
Creator News
Anirudh Sharma’s latest hit “SADDEN” has just dropped!
‘First track for EP “Right in the feels” is all yours.’ Popular content creator Anirudh Sharma has just dropped his latest his, “SADDEN”,
Advertising
News
BREAKING: ads can be shot free on Maharashtra government land
The government of Maharashtra has announced that advertisements can be shot on government-owned land at no charge. Via a government resolution (GR) issued
Advertising
News
boAt partners with RCB and GT as the official audio & wearable sponsor for IPL 2024
“Time to get ready and win.” BoAt has announced its new official partnership with two IPL teams – the Royal Challengers Bangalore (RCB)
Indian
Haldiram’s celebrates Holi with a colourful ‘Khulke Khilao Holi’ campaign
“Visit your nearest store get the perfect Holi hamper from Haldiram’s.” As the festival of colors approaches, Haldiram’s, India’s popular sweets and snacks
Creator Dissect
Creator News
Content creators light up Lakme Fashion Week x FDCI 2024.
The 49th edition of Lakme Fashion Week x FDCI, India’s premier fashion and lifestyle event, has dazzled netizens across the country. Attended by a host
Digital Media
News
CONTENT CALLENDER: Topical dates of April 2024
Stay on top of April dates with our monthly topical calendar. April is jam-packed with important dates for colorful occasions that everyone should
Advertising
News
RCB wins WPL 2024, brands raise a toast in celebration
Royal Challenges Bangalore has scored a historic win by defeating Delhi Capitals by 8 wickets after a spectacular match. RCB”s win makes history:
Indian
Dream11 goes all out with a star-studded IPL campaign
“Pick your side now.” Dream11 has scored big with a glamorous IPL campaign featuring an ensemble cast of famous personalities like Rohit Sharma,
International
Ed Sheeran rocks across India with popular influencers: take a look
Global music sensation Ed Sheeran is set to rock Mumbai with his concert on Maech 16. Ahead of his much-awaited show, he has
Advertising
News
Star Sports launches epic promo with Akshay Kumar and Tiger Shroff for IPL 2024
“Don’t miss the clash of the titans as the veteran faces the apprentice!” Star Sports, the official broadcaster of the TATA IPL 2024,
Advertising
News
Central govt 18 OTT platforms for ‘vulgar and obscene’ content; FULL LIST below
The Ministry of Information & Broadcasting under the central government has banned 18 OTT platforms for allegedly posting ‘obscene and vulgar’, and even
Digital Media
News
IPL 2024: Disney Star finalizes its 7 sponsors
Disney Star, the official television broadcaster of IPL 2024, has onboarded in seven sponsors for the upcoming season of the Indian Premier League
Digital Media
News
Meet DEVIN: the world’s ‘first fully autonomous’ AI software engineer.
Stealing the spotlight in the AI world, a US-based AI lab, Cognition, has announced the launch of what it calls the world’s ‘first
Advertising
News
David Beckham gets humbled in Stella Artois’s new commercial
“An International Icon and David Beckham.” Footballing royalty David Beckham has partnered with Stella Artois at the expense of his ego in a
Advertising
News
Punjab Kings announces Astral Pipes as associate partner for IPL 2024
Punjab Kings, an Indian Premier League franchise, has announced Astral Pipes as an associate partner for the upcoming IPL 2024. The ‘Shers‘ team
Creator Dissect
Creator News
Coke Studio Bharat remixes ‘Holi Re Rasiya’ with content creators
“Kickstart the festive mood with this colourful performance” Coke Studio Bharat has dropped a remixed version of its iconic “Holi Re Rasiiya” featuring
International
Gen Z Alert! Crocs teams up with Vedang Raina and Radha Thandani.
“It’s a crossover that no one saw coming.” Crocs Inc., a global casual footwear brand, has announced a dynamic new collaboration with rising
Industry Updates
News
Government issues a new marketing code for pharmaceuticals
The Department of Pharmaceuticals notified a new code which prohibits pharma companies from offering gifts and travel facilities to healthcare professionals or their family
Advertising
News
Decathlon reveals dynamic new brand identity and logo
Global sports retail major Decathlon has revealed its new brand purpose: to “Move People Through the Wonders of Sport” with a view to
Advertising
News
Pepsi brings back ‘Yeh Dil Maange More’ with Ranveer Singh to celebrate 125 years in India
Pepsi celebrates 125 years in India with a grand surprise. Pepsi pays homage to its past by revisiting its popular slogan, ” ‘Yeh
Creator Dissect
Creator News
Nikarika Jain launches her jewellery brand, “Dumroo”
“Shop your perfect match.” Popular content creator Nikarika Jain has launched her brand-new jewellery brand, “Dumroo“. Across her years-long digital journey, Niharika has
Marketing
News
JioCinema announces a partnership with ShareChat and Moj
JioCinema, India’s leading streaming platform, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps. This collaboration aims to
Digital Media
News
‘Killer Jeans’ creators file a lawsuit against Netflix’s ‘Killer Soup’
Killer Jeans maker Kewal Kiran Clothing Limited (KKCL)has filed a lawsuit against Netflix web series ‘Killer Soup’ starring Manoj Bajpayee and Konkona Sensharma,
Digital Media
News
Nvidia is sued by authors over AI use of copyrighted works
Tech giant Nvidia is facing a lawsuit from a group of authors who accuse it of using their copyrighted works without permission to
Creator Dissect
Creator News
Breaking: Shlok Srivastava launches his own digital school
“We Launched Our Digital School” Shlok Srivastava aka Tech Burner has announced that he has opened a brand-new digital school for fans and
Advertising
News
Zomato introduces kurta uniforms for women delivery partners
“Zomato delivers choices.” Online food delivery app Zomato have announced that its female delivery partners now have the option to wear kurtas instead
Indian
Cleartrip sets the mood for summer with its #NationOnVacation campaign
“Get ready to travel BIG with the BIGGEST offers, this summer!” As India prepares itself for the upcoming summer travel frenzy, Cleartrip, a
Marketing
News
Dark Parle G: what is it and why is it going viral?
Real or AI generated? Parle-G has captured the attention of social media for a bizarre reason. A picture circulating online of a supposed
Advertising
News
Slice’s new ad with Nayanthara captures essence of ‘Ras Aisa Ki Bas Na Chalega’
“Indulge in the deliciousness of mangoes in every drop of Slice.” Slice has just launched its first-ever campaign featuring its newly appointed brand
Creator Dissect
Creator News
PM presents first-ever National Creators Award | List of winners
Prime Minister Narendra Modi presented the first-ever National Creators Award in Delhi. Presented across 20 sprawling categories, including the best storyteller, disruptor, celebrity
Digital Media
News
BW Businessworld’s “Most Influential Women” issue celebrates 100 leaders
BW Businessworld, a leading name in business journalism, is proud to announce the release of its special issue titled, “Most Influential Women’, committed
Creator Dissect
Creator News
Influencer Kritika Khurana wins in the DNA Women Achievers Awards
Kritika Khurana, known in social media circles as “That Boho Girl” has won at the DNA Women Achievers Awards 2024 in the influencer
Marketing
News
The ISPL begins: stars and legends go head-to-head
The inaugural Indian Street Premier League, India’s pioneering tennis ball T10 cricket tournament, commenced yesterday at the Dadoji Kondadev Stadium in Mumbai. The
Digital Media
News
India’s first AI teacher, Iris, launched in Kerala
India’s first AI teacher will push the boundaries of ‘what’s possible’ in the field of education. Kerala, known for its strides in education,
International
Brands celebrate International Women’s Day with bold campaigns
International Women’s Day is right around the corner, and brands around the world have fired up to celebrate it with bold and empowering
Marketing
News
‘National Creators Award 2024’ nominees announced!
The government has announced the nominees for the National Creators Award 2024, acknowledging which creators have contributed the most to change and innovation
Digital Media
News
Kerala to launch government-backed OTT platform
Kerala is set to make waves in digital entertainment by launching the first government-backed OTT platform in the India, media networks have reported.
Marketing
News
BCCI invites bids to select creative agency for events
The Board of Control for Cricket in India (BCCI) is inviting bids from reputed entities to serve as the creative agency for BCCI
Creator Dissect
Creator News
Revealed: Jay Shetty accused of faking his past and plagiarizing Instagram posts
British-Indian podcaster and renowned life-coach Jay Shetty is facing intense scrutiny and backlash following allegations of fabricating elements of his life story and
Indian
Kalyan Jewellers celebrates women who carve their own path for International Women’s Day
“On Women’s Day, and always, celebrating you for who YOU are.” Kalyan Jewellers has launched the #SimplyMe digital campaign ahead of International Women’s
Marketing
News
The Face Shop onboards Khushi Kapoor as its first brand ambassador in India
The Face Shop, a global Korean beauty and skincare brand, has announced Khushi Kapoor as the first-ever brand ambassador in India. Marking a