Slice onboards Nayanthara as new brand ambassador
Slice has announced the appointment of actress Nayanthara as its latest brand ambassador. After becoming a popular name in households across the country
Marketing
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Marketing
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Sakshi Keswani launches new vintage collection with Freakins India
Freakins India has teamed up with popular content creator Sakshi Keswani aka beingsuku for an exquisite new range of clothes. Channeling her love
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Pepsi unleashes a new visual identity for the first time in 14 years
“Bigger. Bolder. Better. The new-look Pepsi is here!” Pepsi has taken over iconic global locations to unleash its first major redesign in fourteen
Indian
Urban Company’s launches a dignity of labour campaign for Women’s Day
In anticipation of Women’s Day, Urban Company and Talented’s new ad strives to create a conversation around the dignity of labour for women
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TRESemmé welcomes Ananya Panday as their new brand ambassador
“Prepare for a styling revolution as the iconic Ananya Panday joins TRESemmé!” TRESemmé, a hair care brand, has announced its brand-new partnership with
Creator Dissect
Creator News
It’s the season of love for creators: Yashraj, Alanna and more
February has been a month of bliss, harmony and love for content creators across India. Multiple weddings and one surprising pregnancy have left
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An unexpected collaboration: Bill Gates and a Dolly chaiwala
“One chai please.” Bill Gates, the co-founder of Microsoft, left the internet stunned after he shared a video featuring Nagpur’s Dolly Chaiwala. In
International
Puma units Mary Kom, Kareena Kapoor and more to champion women’s cricket
“Cricket is everyone’s game.” Global sports brand Puma has united with a lineup of female icons – actor & entrepreneur Kareena Kapoor Khan,
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A new media empire: everything about the Disney-Reliance merger
“A landmark agreement that heralds a new era in the Indian entertainment industry.” Reliance Industries and The Walt Disney Company have formally signed
Creator Dissect
Creator News
Content creator issues challenge, brands respond
Content creator Cameron aka Cmrn Rides has issued a challenge via a reel on Instagram, inviting brands to comment on his post, and
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Vikrant Massey is the perfect pun-master in Aditya Birla’s health insurance ads
‘100% Health. 100% Health Insurance’. Aditya Birla Health Insurance Co. Limited (“ABHICL”) has teamed up with popular actor Vikrant Massey to launch a
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Jio Studios and Mumbai Film Company join hands for “Raja Shivaji”
On the occasion of Chatrapati Shivaji Maharaj Jayanti, Jio Studios and Mumbai Film Company have joined hands to bring the first-of-its-kind film, “Raja
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Prime Video and Sony Pictures Television launch “Sony Pictures – Stream” in India
Prime Video has entered a distribution agreement with Sony Pictures Television (SPT), a division of Sony Pictures Entertainment (SPE), to launch “Sony Pictures–
Digital Media
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“We are deeply sorry”: Schbang offers second apology for Poonam Pandey’s death stunt
“We know the end doesn’t justify the means.” Schbang, the creative agency responsible for orchestrating Poonam Pandey’s controversial staged death to raise awareness
Digital Media
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Instagram hack: long images
Long posts are taking over Instagram, breaking conventional aspect ratios and astonishing social media users. Whether they’re used for novelty, convenience or glamour,
Digital Media
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Tech companies sign new pact to combat deepfakes
Major tech companies have signed an accord to voluntarily adopt “reasonable precautions” to prevent potentially disruptive artificial intelligence tools from being used to
Digital Media
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CONTENT CALLENDER: Topical dates of March 2024
Stay on top of March dates with our monthly topical calendar. March is jam-packed with important dates for colorful occasions that everyone should
Digital Media
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OpenAI launches Sora – a game-changing text-to-video AI tool
“Introducing Sora, our text-to-video model.” OpenAI, the creator of ChatGPT, have introduced their next leap into artificial intelligence by launching Sora, a brand-new
Digital Media
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TRENDING: the ‘Ek machli, paani mei gayi, chhapaak’ game
“New Viral Game by The Chapaak Boys.” A new game has taken over the internet for those with large friend groups. The origin
Campaign
Indian
Ranveer Singh and Yashraj Mukhate vibe in Tic Tac’s campaign
Ferrero India has launched a colourful and infectious campaign for Tic Tac! Hailed as #VibeHai, this campaign stars Ranveer Singh and Yashraj Mukhate,
Creator Dissect
Creator News
Sakshi Sindwani and Raghav Arora appear on The Breakfast Club talk-show
“From ‘Bachpan Ka Pyaar’ To A Grand Wedding” Sakshi Sindwani and Raghav Arora have appeared as guest stars on the popular talkshow, “The
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Zomato plays Cupid by matching users with foodie companions
Zomato turned itself into the ultimate dating app for Valentine’s Day. The food delivery platform has launched an innovative matchmaking service which offers
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Tata and Uber in talks for partnership to drive engagement
The Tata Group is reportedly in discussions with Uber Technologies to explore a strategic alliance aimed at boosting traffic volumes and engagement on
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Hilton announces global partnership with Deepika Padukone
Hilton announced a global partnership with Indian actress Deepika Padukone. This partnership is an extension to Hilton’s first global marketing platform, “Hilton. For
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Karthik Aaryan partners with D2C charging solutions brand, Urbn
Urbn, a homegrown D2C charging solution brand, has announced Bollywood actor Kartik Aaryan as its newest brand ambassador. This surprising move marks a
Digital Media
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Google reveals Valentine’s Day search trends
“Mapping out a night of love.” Are you planning on surprising your Valentine this year? Google has published some of their new overviews
Creator Dissect
Creator News
Bigg Boss 17 winner Munawar Faruqui teams up with Hina Khan
Bigg Boss 17 winner Munawar Faruqui was recently spotted with actress Hina Khan in Kolkata for a new collaborative project, provoking anticipation among
Indian
A pocket full of love: Spykar launches new campaign to spread positivity
“In a world full of trends, we choose kindness.” Spykar, a fashion brand, has announced the launch of its latest campaign, ‘PocketFullOfLove’ with
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Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’
The innovative campaign playfully nudges viewers to indulge in a shared viewing experience with smartphones ~ Link to experience the magic of Valentine’s
Creator Dissect
Creator News
Creators purchasing homes in Mumbai? It’s more likely than you think!
Content creators are on a house-buying spree this year! In a series of bizarre coincidences, several content creators have purchased new homes across
International
Valentine’s Day 2024: our favourite campaigns
With Valentine’s Day fast approaching, brands are putting their best foot forward with dazzling new campaigns. Conventional and unconventional, romantic and individualistic, humorous
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Pinkvilla announces its star-studded jury for 2024
“The epitome of style and screen presence” The much-anticipated Pinkvilla Screen & Style Icons are gearing up for a specular gala on March 18,
Creator Dissect
Creator News
Tapas Relia breaks down iconic Hanuman song for Yashraj Mukhate
Tapas Relia, one of India’s leading musical composers and producers, has broken down how the iconic song “Aasman ko chhuka” from Hanuman Returns
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Chennai Super Kings announces Katrina Kaif as brand ambassador for IPL 2024
Chennai Super Kings (CSK) has announced the appointment of Katrina Kaif as its brand ambassador for the upcoming Indian Premier League (IPL) season
Indian
Bold Care launches new campaign on men’s sexual health with Ranveer Singh
#TakeBoldCareOfHer Bold Care, a sexual health and wellness brand, has launched a daring and unique campaign, #TakeBoldCareOfHer, with Bollywood actor and co-founder Ranveer
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Coca-Cola triumphs with six medals at Indian Marketing Awards 2023
Coca-Cola won a total of 6 medals across categories in the 10th edition of the Indian Marketing Awards (IMA). Hosted at Taj Santacruz,
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BCCI sets base price for IPL partnerships for next 5 IPL seasons
The Board of Control for Cricket in India (BCCI) has set a base price for IPL partnerships over the next five seasons. The
Indian
Ikea’s new campaign solves all house storage problems
“Find organising solutions that double up the space in your kitchen.” Ikea has launched a new campaign focusing on one of the core
Digital Media
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Disney, Fox and Warner Bros to create joint sports streaming platform
Fox Corp, Warner Bros Discovery and Walt Disney’s ESPN have announced that they will be launching a sports streaming platform later this autumn
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X-alternative platform Bluesky is now open to all users
If you’ve been waiting for the opportunity to try out Bluesky, championed as the decentralized version of Twitter, now’s your chance. After almost
Indian
Nutella celebrates ’60 years of smiles’ with Ranveer Singh
“Spreading smiles for 60 years.” Nutella celebrates its 60th anniversary with a dose of positivity and a film starring brand ambassador Ranveer Singh.
Creator Dissect
Creator News
Diksha Singhi’s brand “A Little Extra” impresses sharks on Shark Tank
Content creator Diksha Singhi appeared on Shark Tank season 3 and managed to impress the sharks. Diksha owns a brand called “A Little
Indian
82°E reveals campaign for Body Care range with Deepika Padukone
“Skincare simplified.” 82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has expanded its product category with a range of new
Indian
Snapchat launches “less social media, more snapchat” campaign
“We’re not social media, we’re Snapchat.” Snapchat has launched its bold new campaign, “Less social media, More Snapchat” to position itself as the
International
Netflix signs its first global ad partnership with Expedia
Netflix has announced Expedia Group as its first global advertising partner, as per a news report by Ad Week. Flexing their international muscle,
Digital Media
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AICWA demands an FIR to be signed against Poonam Pandey
“You stooped so low for cheap publicity.” Legal trouble looms for actress Poonam Pandey after her fake death stunt has left the country
Indian
Hrithik Roshan lights up Valentine’s Day with Ferrero Rocher
“The perfect golden gift.” Ferrero Rocher lights up Valentine’s Day with Bollywood superstar Hrithik Roshan in its latest campaign. As the most romantic
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YouTube announces 4 new studio features for content creators
YouTube has announced several new features for YouTube Studio to help content creators gain more control, insights and customization for their channels. Enhanced
Creator Dissect
Creator Economy
Spokenfest 2024: a recap
Spokenfest was back and better in 2024. As Asia’s largest spoken world festival, the two-day feelings fiesta was filled with togetherness and replete
Creator Dissect
Creator News
Poonam Pandey fakes her death: worst marketing stunt ever?
“Worst publicity stunt.” Poonam Pandey has faked her death to “raise awareness” about cervical cancer in a stunt that has been almost unanimously