Amazon brings Generative AI to Alexa for its Echo devices
Amazon has announced that Alexa will soon be powered by a new LLM generative AI model with ChatGPT-like features. Amazon elaborated: “The new
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Indian
Adidas launches ‘3 Ka Dream’ campaign to support India in ODI World Cup
‘Impossible Is Nothing’ Adidas has launched the ‘3 Ka Dream’ campaign, setting the stage for the ICC Men’s Cricket World Cup in support
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Silver Wisdom: India’s ‘Granfluencers’ are on the rise
The art of influencing is open to all, and this includes India’s grandparents. Rising to fame during lockdown with content ranging from fashion
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Pinterest’s innovative new features: a quick roundup
Pinterest has just rolled out a suite of new features and ad formats to engage its users and advertisers. Covering “the complete user
Indian
Bingo! Mad Angles launches GenAI detective campaign with Pixelfox
ITC’s Bingo! Mad Angles has launched a new GenAI campaign in collaboration with integrated creative agency Pixelfox that encourages its consumers to channel
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Sunfeast Marie Light partners with Jyotika to celebrate relaunch in Tamil Nadu
Sunfeast Marie Light, from ITC, has announced actress and film producer Jyotika as its new brand ambassador to celebrate the exciting relaunch of
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Tanzeel’s new song “Tujhsa Koi” will be out soon
Popular influencer and singer Tanzeel Khan is all set to release his latest song, “Tujhsa Koi” featuring none other than the sensational influencer
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Google’s Gemini AI: What we know so far
Google has reportedly provided access to the early version of its new AI software, Gemini, to a select group of companies. This idea
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IndiGo becomes global partner and official airline for Indian football team
IndiGo, India’s leading air carrier, has announced an exciting new partnership with the All-India Football Federation (AIFF). In a mission to unite fans,
Indian
Veedol launches new brand campaign ‘Rakhe Saaf, Dil Se’
Veedol, India’s famous oil & natural gas company, has launched a new campaign with the catchy tagline, ‘Rakhe Saaf…Dil Se’. Conceptualized by Lowe
International
Mother Nature scolds CEO Tim Cook in Apple’s latest sustainability ad
Apple’s latest ad reiterates its commitment towards having a ‘net zero climate impact’ by 2030. Apple has doubled down on their commitment towards
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Wrestler-turned influencer Ankit Baiyanpuria wins his 75-day hard challenge
Ankit Baiyanpuria, a wrestler-turned influencer from Sonipat, has taken India by storm by redefining personal growth through his 75-day hard challenge. Raised by
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Coca-Cola launches a new limited edition soda created using AI
“The first futuristic flavour co-created with human and artificial intelligence.” Soft drink giant Coca-Cola is giving its consumers a glimpse into the future
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WhatsApp launches Channels: Here’s everything you need to know
WhatsApp has announced the launch of WhatsApp Channels in India and over 150 countries with updated features. Channels, a one-way broadcast tool within
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WhatsApp’s rolls out a Toggle to manage their instant video messaging feature
WhatsApp has introduced a new update for its instant video messaging feature where users will be able to disable it in their settings.
International
Coca-Cola and Disney Star strike Rs. 160 cr sponsorship deal for Asia Cup & ICC World Cup
Disney Star, the official broadcaster for the ongoing Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 on both TV and
Indian
Shoppers Stop launches new “Live Epic” campaign with Sanya Malhotra
Shoppers Stop has launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, actress Sanya Malhotra. The ‘Live
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YouTuber Viraj Ghelani makes a cameo in Jawan
Viraj Ghelani, a famous content creator, , has made a surprise cameo in Bollywood’s highly anticipated film “Jawan”, starring none other than Shah
International
Disney Star unveils new “Words of Pride” advocacy campaign
“The world is evolving; it’s time our words do too.” Disney Star has launched their new “Words of Pride” campaign, an advocacy initiative
Indian
The Sleep Company teams up with Karan Johar for their #MadeToFlaunt campaign
The Sleep Company has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with the fashionable filmmaker, Karan Johar. Designed in collaboration with World Without
Indian
Reliance Retail Ventures and Alia Bhatt’s Ed-a-Mamma embark on a partnership
Reliance Retail Ventures has announced an important joint venture with Bollywood actress Alia Bhatt’s sustainable kid and maternity-wear brand, Ed-a-Mamma. RRVL will acquire
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Bigg Boss OTT 2’s Manisha Rani releases her new song with Tony Kakkar
Manisha Rani has remained on the spotlight ever since her appearance on Bigg Boss OTT 2. After a complicated journey to fame, including
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Google changes Android’s branding with a new 3D logo
“A new modern look for the Android brand” Google has announced a make0ver for Android’s brand by updating its logo and mascot with
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CashKaro ropes in Genelia Deshmukh as brand ambassador with 360-degree campaign
The Cashback & Coupons app CashKaro has announced its new partnership with actress Genelia Deshmukh. As part of this new collaboration, CashKaro has
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SRK and Zee News collaborate to promote Jawan and DNA
Jawan, Bollywood’s most anticipated release, has been partnering with various news channels to promote its release, and Zee News is the latest one.
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Fahdu unveils expansion plans to benefit content creators in India
Fahdu, the dynamic content creator platform that’s been making waves internationally, has announced its plans for a momentous expansion in the Indian market.
Indian
Cycle Pure Agarbathi launches campaign for 75th anniversary celebrations
‘Health, Wealth and Happiness’ Cycle Pure Agarbathi has launched a new advertising campaign, Cycle Three-in-One Agarbathi, which is timed to coincide with their
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Zomato launches personalized AI chatbox to enhance food ordering experience
Zomato, India’s leading food delivery app, takes a leap into the world of artificial intelligence by announcing the launch of Zomato AI, a
Indian
Viral Kohli turns into bobblehead in Digit Insurance’s ‘Drive Less, Pay Less’ campaign
Digit Insurance, a leading Indian insurance company, has launched its Pay As You Drive (PAYD) brand campaign, titled ‘Pay Less, Drive Less’, ahead
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Netflix launches new show Mostly Chai with MostlySane
Popular influencer Prajakta Koli, aka MostlySane, has partnered with Netflix India for a brand-new chat show ‘Mostly Chai‘ to promote their movies and
Indian
Tira launches “For Every You” campaign starring Kareena Kapoor, Kiara Advani and Suhana Khan
Tira, Reliance Retail’s recently launched omni-channel beauty retail platform, has announced the launch of its brand-new campaign “For Every You” featuring Kareena Kapoor
International
Welspun launches national 3D campaign for its new Quick Dry Towels
Welspun, a global leader in home textiles, has launched a fresh and creative national 3D campaign for its Quick Dry Towels. With the
Indian
Thums Up launches “Thums Up Utha, India India Macha” campaign for the Cricket World Cup
Thums Up, homegrown beverage brand under the Coca-Cola Company and official partner of the International Cricket Council, has unveiled a brand-new campaign “Thums
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Brazilian fitness influencer Larissa Borges dies at 33
Brazilian fitness influencer Larissa Borges died after suffering from two back-to-back cardiac arrests at the age of 33. Her death was confirmed by
Indian
London Glow Face Powder appoints Karisma Kapoor as brand ambassador
London Glow has appointed Bollywood actress Karisma Kapoor as the face of their London Glow Face Powder. The brand’s decision to partner with
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X to get video and audio calls, announces Elon Musk
“X is the effective global address book“. X, formerly Twitter’s, owner Elon Musk has announced that the microblogging platform will soon get the
Indian
Glance teams up with Jackie Shroff for its #UnlockNahiKarneka campaign
Glance has roped in actor Jackie Shroff for their latest campaign, #UnlockNahiKarneKa. This campaign encourages Indians to embrace Glance’s smart lock screen. Audience
Indian
Myntra launches new outdoor campaign #SpotItGetIt for FWD
Myntra has unveiled its outdoor (OOH) campaign #SpotItGetIt, which aims to celebrate its recently launched platform FWD for Gen-Z fashion enthusiasts. Conceptualized by
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Google’s AI-powered search is now available in India: how do you use it?
Google’s new AI-powered search is now available in India, along with some key new features. Google’s Search Generative Experience (SGE) is a recently
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Network18 and DistroTV join hands to stream channels live and free in India
Leading media company Network18 has announced a partnership with DistroTV, an independent, free, ad-supporting TV (FAST) platform, which will enable DistroTV users in
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Meet the wrestler-turned influencer behind “Ram Ram Bhai Saryane”
Who is the man behind ‘Ram Ram Saryane’ that are going viral across the internet? Here’s everything you need to know about this
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OpenAI launches ChatGPT Enterprise for businesses
Companies using ChatGPT Enterprise have access to fast ChatGPT, greater security, and unlimited GPT-4 queries. OpenAI has announced the launch of ChatGPT Enterprise,
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Brands unveil heartwarming creatives for Raksha Bandhan
Raksha Bandhan is finally here, and the whole of India has come together to celebrate it. Literally translated as “bond of protection”, Raksha
Indian
Jovees Herbal launches new campaign with Parineeti Chopra
“Glow naturally.” Jovees Herbal, a skin and hair care solutions company, has launched a new ad campaign featuring Bollywood actress Parineeti Chopra to
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Influencer Aashna Shroff is engaged to singer Armaan Malik
“Our forever has only just begun“. Popular influencer Aashna Shroff has announced her announcement to Bollywood singer Armaan Malik. On Monday, she took to
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X (formerly Twitter) launches job hiring feature to challenge LinkedIn
“We will make sure that the X competitor to LinkedIn is cool.” X, formerly known as Twitter, has launched its latest feature –
Indian
NBA launches “ThisIsBasketball” campaign with Ranveer Singh
The National Basketball Association (NBA) has launched its newest campaign #ThisIsBasketball starring brand ambassador and Bollywood superstar Ranveer Singh. This campaign aims to
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Pepsi celebrates its 125th anniversary for 125 days
Pepsi will celebrate its 125th anniversary with celebrations that will go on for 125 days till the end of the year. The celebration
International
YouTube launches new creation tools for YouTube Shorts
YouTube has introduced six brand-new creation tools to level up their short-video section, aka YouTube Shorts. According to their blog post, YouTube has
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Introducing Code Llama: Meta’s new AI Coding Tool
Meta has joined the AI race by unveiling “Code Llama”, a state-of-the-art large language model (LLM) that is ready to change the way