Rajan Bhalla launches ‘Fresh Talent Films’ for aspiring actors
Rajan Bhalla, the leader with over three decades of diverse industry experience, has launched Fresh Talent Films, a platform for aspiring actors to
Industry Updates
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Marketing
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Amazon strikes three-year ad streaming deal with IPG Mediabrands
Amazon Ads has announced a three-year agreement with IPG Mediabrands to add its clients’ commercials on Prime Video from next year. Interpublic is
Advertising
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Sara Ali Khan stars in Lee ad flaunting ‘real denim’
Denim brand Lee has onboarded popular actor Sara Ali Khan as its brand ambassador and launched a new campaign titled “Lee: Home of
Digital Media
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2023 trend recap!
2023 has been the year of trends. Big or small, they have set the internet on fire and provided entertainment, humor and surprisingly
Indian
Nutella and Ranveer Singh spread love in a wholesome Christmas campaign
#nutellawithlove With Christmas season upon us, Nutella is back to celebrate the holiday with a new campaign starring Bollywood actor Ranveer Singh. In
Digital Media
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Google’s Gemini AI: here’s everything you need to know
‘Google’s most capable AI model yet.’ After months of speculation, Google has finally launched its generation system ‘Gemini AI’, the long-anticipated answer to
Creator Dissect
Creator News
Creators light up ‘The Archies’ movie premiere
Netflix’s long-anticipated movie, ‘The Archies’, is finally here, bringing Riverdale to India. Its premiere, hosted last night, was a dazzling affair with top
Creator Dissect
Creator News
From To’s captivating Hindi-version has been released
‘From To’s’ Hindi version has been released starring popular creator Rida Tharana and transporting viewers to the late ’90s and early 2000s. ‘From
Digital Media
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‘The Archies’ creates a marketing storm with its brand collaborations
Zoya Akhtar’s highly-anticipated Netflix film ‘The Archies’ has cooked up a marketing storm with dazzling collaborations it has stacked up ahead of its
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Apollo Tyres launches thrilling new films with Sachin Tendulkar
“Witness exemplary precision as the Master of Performance takes on the tracks with style and speed.” Apollo Tyres has announced the launch of
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Reddit’s new logo: a refreshed look?
“Reddit has a refreshed look.” As the internet evolves, so does brands – and with that, their logos. The popular social media platform
Creator Dissect
Creator News
Content Creators Adda 2023: Bhuvan, Prajakta and many more
The Film Companion annual Adda is back in 2023! Sneha Menon Desai has gathered some of India’s top content creators in a great
Industry Updates
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Spotify to lay off 17% of its employees worldwide
Audio streaming company Spotify has announced that it will soon be letting go of 17% of its global workforce. CEO Daniel Ek wrote
Marketing
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Ranbir Kapoor’s ‘Animal’: brands are on the hunt
Ranbir Kapoor’s ‘Animal’ has roared in the box office to become the second-highest global opener of Bollywood movies in 2023, generating both praise
Advertising
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Aalap Desai launches full-funnel ad agency after leaving Dentsu
Aalap Desai, the former chief creative officer of Dentsu Creative West and Dentsu Creative Experience India, has announced the launch of a brand-new
Creator Dissect
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Ourange Juice gang drops brand-new anthem in Mumbai
The Orange Juice Gang, comprising of a talented young group of content creators, have launched their latest track ‘Ourange Juice Anthem’ that celebrates
Advertising
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Zomato cordially invite users to their wedding with Dinner
Zomato has taken to the Times of India to announce their upcoming wedding with ‘Dinner’ and cordially invites its users to attend the
Digital Media
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India leverages AI to capture its 121 languages
India has begun to deliver services more digitally and build language datasets through Bhashini, an AI-led language translation system. This system creates an
Digital Media
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Netflix drops new 2023 Christmas Watchlist!
It’s Christmastime, and Netflix has found the perfect watchlist for you. December is the best time to curl up in the bed and
Digital Media
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Spotify ‘Wrapped’ is finally here – here’s how you can view yours
“Your year in audio” It’s the end of the year, and Spotify ‘Wrapped’ is finally here. It’s making news all over the internet,
Creator Dissect
Creator News
Harsh Beniwal hints at an Animal trailer spoof
Content creator Harsh Beniwal has surprised fans by creating a buzz for Sandeep Reddy Vanga’s upcoming movie, Animal. Animal has been drawing attention
Indian
Santa Claus isn’t real? Burger King hijacs Christmas with festive campaign
Burger King ‘hijacks’ the most festive time of the year with their latest myth-busting campaign that takes a playful jab at none other
Indian
Vicky Kaushal becomes Zomato’s new notifications writer for a day
Zomato has joined hands with Bollywood actor Vicky Kaushal to pay a special tribute to India’s first Field Marshal, Sam Manekshaw. As part
Creator Dissect
Creator News
Viraj Ghelani’s spooky debut: an unforgettable horror comedy
Popular content creator Viraj Ghelani is set to take the leading role in the upcoming Gujarati Horror Film ‘Jhalmudi’ alongside Manasi Parekh and Parthiv
Indian
BlinkX lauds India’s mindset in their new #MadeForTheMarket campaign
BlinkX has launched a series of digital brand campaigns, #MadeForTheMarket, which highlights the importance of a trusted tech partner throughout the investing journey
Marketing
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Society Tea collaborates with Faye D’Souza to serve ‘News in a Minute’
Society Tea has collaborated with Faye D’Souza to launch “News in a Minute”, a series of 12 videos – one minute each. With
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Hersh Bhandari named CEO of Republic Media Network’s broadcast business
Republic Media Network has elevated Hersh Bhandari to the position of CEO for its broadcast business. In his new role, Bhandhari will oversee
Creator Dissect
Creator News
Aaditya Shukla featuring in ‘The Railway Men’
Aaditya Shukla stars in ‘The Railway Men’, a web series based on true events that is making rounds on Netflix. Aaditya is a
Indian
Virat Kohli sports a black eye to promote Puma’s Black Friday deals
This Black Friday, Puma’s brand ambassador Virat Kohli created a stir on social media with his post sporting a black eye, provoking his
Marketing
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Rajasthan Royals and Luminous Power Technologies extend association
Royals Sports Group-owned franchise Rajasthan Royals has announced that they are extending their partnership with India’s leading energy solutions provider Luminous Power Technologies.
Digital Media
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7 day deadline for media to tackle deepfakes, Rajeev Chandrasekhar days
Amid outrage over a surge of deepfake videos on social media, India’s Union Minister of Electronics and Information Technology has taken action. Rajeev
Creator Dissect
Creator News
Orry shines bright in CRED’s Black Friday campaign; ASCI rules disregarded
“Money is not the root of all problems, but a lack of money is the root of all problems.” ‘Bollywood BFF’ Orhan Awatramani,
Marketing
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Vistara and Netflix’s “The Archies” collaborate for a ‘Flight to Riverdale’
Movie marketing has soared to new heights this year after Netflix ‘s ‘The Archies’ has exclusively collaborated with India’s finest full-service carrier, Vistara,
Creator Dissect
Creator News
Orry’s latest trend: ‘I am living, I’m a liver’
“You go for a job, you are a jobber. You paint, you are a painter. I am living, I am a liver.” Orhan
Digital Media
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Bill Gates says 3-day work week is possible with AI
Microsoft’s cofounder Bill Gates believes that technology will not replace humans but could make a 3-day work week possible. The billionaire shared his
International
Snoop Dog ‘quits’ smoking for Solo Stove campaign
Clever, controversial, or both? Snoop Dogg set the internet on fire when he announced that he had decided to quit smoking, bringing his
International
Google takes dig at Apple in new Pixel ad campaign
‘Can Santa give me a bunch of Google engineers?’ Google’s rivalry with Apple has taken on a festive touch in their new commercial
Indian
Tata Play releases a heartwarming ad on World Television Day
Tata Play has launched a brand-new #HarTVJingalala digital campaign to celebrate World Television Day. Conceptualized and developed by Chimp&Z Inc., this new campaign
Digital Media
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Adobe acquires homegrown video creation AI platform Rephrase.ai
Tech giant Adobe has reportedly acquired Bangalore-based generative AI company Rephrase.ai, including their video creation platform. This marks Adobe’s first-ever acquisition of not
Creator Dissect
Creator News
‘Wing it with Ankush’ is back for season 2!
‘Get ready to Glitter Up!’ ‘Wing it with Ankush’ is back for Season 2 and promises to be bigger, better and even more
Digital Media
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The saga concludes: Sam Altman returns as CEO of OpenAI
The Board of Directors replaced him. He replaced the Board of Directors. Sam Altman was officially reinstated as the CEO of OpenAI on
Creator Dissect
Creator Economy
Influencers drive beauty and fashion purchases, Meta reports
The ‘Meta GWI Beauty Report 2023′ has revealed a fascinating Meta’s social media platforms have redefined consumer behavior. The vast majority of Indian
Advertising
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Virat Kohli ends partnership with Cornerstone to start his own company
Star cricketer Virat Kohli has reportedly split ways with longstanding sports marketing firm Cornerstone, owned by his old friend Bunty Sajdeh. “…Kohli and
Indian
Aditya Roy Kapur VS his clean-shaven self in Beardo’s latest campaign
Beardo, a male grooming and lifestyle brand owned by Marico, has introduced its latest addition to the family: none other than Aditya Roy
Indian
FlyBoo Holidays launches new TVC starring PV Sindhu
‘Just Pack Your Bags, FlyBoo got your back’ FlyBoo Holidays, a rapidly growing company in the Indian travel industry, has launched its latest
Creator Dissect
Creator Economy
‘Hi, my name is’ trend explodes across social media
Make way for social media’s latest trend! The ‘Hi, my name is’ trend has taken the internet by storm. The basic format of
Creator Dissect
Creator Economy
Creators light up Entrepreneur India’s ‘Influencer Awards 2023 ceremony
India’s top content creators shone bright at Entrepreneur India’s ‘Influencer Awards 2023’. Held on 20 November at Hotel Trident, BKC, Mumbai, the event
Digital Media
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OpenAI staff demand board resignation over Sam Altman’s sack
The staff of OpenAI were on revolt on Monday with more than 730 employees signing an open letter threatening to quit unless the
Indian
Ishaan Khatter roped in as brand ambassador of Bewakoof
Bewakoof has appointed Bollywood actor Ishaan Khatter as its brand ambassador and has launched a new “All eyes on you” campaign with him.
Creator Dissect
Creator News
Unnati Malharkar interacts with Sonam Kapoor at the Elle List
Unnati Malharkar was spotted interacting with several Bollywood superstars and B-list celebrities at the Elle List awards. The debut award ceremony, held on