META REPORTS THAT CREATORS INFLUENCE PURCHASE DECISIONS
With the festive season only a few months away, a brand-new survey by Meta, the parent company of Facebook and Instagram, reveals the
Creator Dissect
Creator News
Marketing
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Brands Celebrate Friendship Day 2023 With Unique Creatives
Friendship Day holds a special place in everyone’s hearts. It’s a time of laughter, camaraderie and fond memories, be it pranking a friend,
Digital Media
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WPP & Spotify Announce One-of-a-Kind Global Partnership
Spotify will be the first-ever platform to be integrated directly into WPP’s products and solutions. WPP and Spotify have recently announced a one-of-a-kind
Advertising
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ISA Launches Media Charter to Protect Brands by Promoting Transparent Advertising Practises
The ISA Media Charter includes 6 key focus areas that will particularly impact digital agencies. The Indian Society of Advertisers (ISA), the national
Digital Media
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Astrology Embraces AI: Here’s how Kundli GPT Uses AI to Predict the Future
AI is changing our lives, impacting every field imaginable, and has revolutionized the way several industries operate. Now, it has soared to the
Marketing
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Dyson Announces Deepika Padukone as Global Brand Ambassador for Hair Care Technologies
Dyson, the global technology company, has appointed Bollywood actress Deepika Padukone as their UK-based Hair Care technologies’ ambassador. Through this partnership, Dyson aims
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WHO IS NAINA? MEET INDIA’S FIRST VIRTUAL SUPERSTAR
Naina is India’s latest sensation, rising to stardom with more than 134k followers on Instagram and dazzling her followers with her glamorous content.
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HAVAS WORLDWIDE INDIA APPOINTS KUNDAN JOSHEE AS MANAGING PARTNER & HEAD – WEST AND SOUTH
Havas Worldwide India, the creative arm of Havas India, has officially appointed Kundan Joshee as managing partner & head – West & South.
Digital Media
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BRANDS FIRE UP CREATIVES FOR FIFA WOMEN’S WORLD CUP
FIFA Women’s World Cup 2023 is finally here and has sparked a rush of celebration across the globe. It has been a source
Digital Media
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META BLOCKS NEWS CONTENT ON FACEBOOK AND INSTAGRAM IN CANADA OVER NEW “ONLINE NEWS ACT”
This change came in response to the country’s new law that requires tech giants to pay news outlets for using their content. Meta,
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ASCI and Khaitan & Co Release Whitepaper: Leveraging Generative AI: Opportunities, Risks and Best Practices
Paper sheds light on regulatory ambiguity and challenges surrounding use of AI in advertising. Mumbai, August 1, 2023: The Advertising Standards Council of
Creator Dissect
Creator Economy
“TALENTED” LAUNCHES NEW SOCIAL AGENCY “THE NEW THING”
Talented has launched a brand-new social agency, “The New Thing”, which will help brands create new cultural conversations and moments on social media.
Digital Media
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GOOGLE ADS LAUNCHES AUTO-GENERATED ADVERTISEMENT TOOL USING AI
Google Ads will now allow advertisers to automatically generate advertisements on the platform using Large Language Models (LLMs) and generative artificial intelligence (Gen
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AIRTEL LAUNCHES SELF-SERVING MARKETING COMMUNICATIONS PLATFORM “AIRTEL IQ REACH”
Airtel IQ Reach aims to help small businesses solve key challenges when planning marketing campaigns. Bharti Airtel, India’s second largest telecommunications provider, has
Marketing
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OMNICOM MEDIA GROUP PROMOTES DEEP SINGH AS NATIONAL HEAD OF STRATEGY
Omnicom Media Group India, the leading services division of Omnicom Group Inc., has announced the elevation of Deep Singh as its National Head
Creator Dissect
Creator News
WHAT HAPPENED TO ZHANNA D’ART? VEGAN RAW FOOD INFLUENCER PASSES AWAY AT 39
A popular vegan influencer, Zhanna D’Art, also known as Zhanna Samsonova, has died. Reports from the New Yort Post indicate that her shocking
Marketing
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DELL GOES BIG ON GENERATIVE AI BY EXPANDING OFFERS
Dell Technologies has introduced new AI offerings to help customers build quick and secure AI models to drive new levels of intelligence and
Digital Media
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BRANDS FLOODED TWITTER WITH LAST-MINUTE ITR CREATIVES
As the ITR deadline loomed closer, brands joined individuals by firing up witty and relatable creatives on social media. Filing an Income Tax
Creator Dissect
Creator News
INFLUENCERS WIN BIG AT TIMES OF INDIA’S “40 UNDER 40” LIST
“The “40 Under 40” list needs no introduction. It’s a unique platform created by the Times of India Group identifies, recognizes and
Digital Media
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WHATSAPP LAUNCHES VIDEO MESSAGES: HERE’S HOW YOU CAN USE THEM
With this latest feature, sending a video message will become just as easy as sending a voice message. On July 27th, Meta rolled
Indian
CADBURY CELEBRATIONS USES AI TO PERSONALIZE BIRTHDAY SONGS IN THEIR NEW CAMPAIGN
Cadbury Celebrations’ latest campaign allows birthday gifters to create a customized #MyBirthdaySong specially woven with likings and shared memories. Popular chocolate gifting brand
Indian
OREO LAUNCHES NEW AI CAMPAIGN “Say It With Oreo” WITH FARHAN AKHTAR
This brand-new campaign brings together Farhan Akhtar’s wit, AI and Oreos to generate responses that help you turn speechless moments into playful ones.
Indian
BUMBLE LAUNCHES NEW “KINDNESS IS SEXY” CAMPAIGN WITH ADITYA ROY KAPOOR
Popular dating and social media networking app Bumble has launched a brand-new global integrated campaign titled “Kindness is sexy” and starring none other
Digital Media
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THREADS: NEW FEATURES, LATEST UPDATES AND MUCH MORE
Threads, Meta’s answer to Twitter (now known as “X”), was an instant sensation, with social media users flocking to it in droves. While
Marketing
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DENTSU X INDIA APPOINTS JOSE LEON AS CEO
Media agency dentsu X has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will he based out of dentsu’s
Creator Dissect
Creator News
SWIGGY PARTNERS WITH WHIZCO FOR IN-APP INFLUENCER ACTIVATIONS
WhizCo, a popular influencer marketing and creator management agency, has recently announced its collaboration with Swiggy, India’s leading food delivery app, for in-app
Marketing
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SUPARI STUDIOS WINS CONTENT MARKETING MANDATE FOR SPOTIFY INDIA
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing led campaigns. Supari Studios, the branded content
Digital Media
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DEMAND FOR UPSKILLING AI COURSES HAVE SKYROCKETED IN INDIA
As AI continues to take the world by storm, the demand for AI courses have skyrocketed as Indians continually seek upskilling platforms. These
Digital Media
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TWITTER FLOODS WITH MEMES AFTER ELON MUSK CHANGES ITS LOGO TO “X”
Twitter has exploded with hilarious memes after Elon Musk changed its logo from a blue bird to “X”. Twitter has been officially rebranded.
Creator Dissect
Creator News
KRUTIKA AKA @themermaidscales ATTENDS BARBIE’S PREMIERE IN LOS ANGELES; INDIAN INFLUENCERS EMBRACE BARBIECORE
Mumbai-based influencer Krutika, better known as @themermaidscales, became the only Indian influencer to attend Barbie’s pink premiere in Los Angeles. With more than
Creator Dissect
Creator News
NAS DAILY HAS LAUNCHED NAS.IO IN INDIA TO HELP CREATORS
For the first time ever, Nas Company has launched something in India. Their stunning platform, Nas.io, will make it easier for creators to
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BBH INDIA WINS THE CREATIVE MANDATE FOR JAPFA
Pan-Asian agri-food company Japfa has assigned its creative mandate to BBH India. As per the company, BBH will be responsible for crafting the
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OGILVY’S CREATIVE DIRECTOR KARTHIK KRISHNAN MOVES ON
After working as Creative Director at Ogilvy for 3 years, Karthik Krishnan has announced his resignation. Sharing the news on LinkedIn, he wrote:
Creator Dissect
Creator News
THE OMNIPRESENT ORRY: WHO IS HE AND HOW IS HE EVERYWHERE?
All of India’s social media platforms are buzzing with just one question: “Who is Orry?” You may have seen him, you may
Digital Media
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“IMAGINE BEING NAMED AFTER” TREND IS HILARIOUSLY TAKEN OVER BY BRANDS
Recently, a hilarious new trend has flooded social media. Using the line “imagine being named after”, people began making comic comparisons ranging from
Marketing
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AJIO PARTNERS WITH MEGALODON AS AI CREATIVE DESIGN PARTNER
AJIO, India’s leading online fashion destination and house of brands, has joined hands with India’s first AI marketing communications company, Megalodon, as their
Digital Media
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ELON MUSK PLANS TO CHANGE TWITTER’S LOGO: SAY GOODBYE TO “ALL THE BIRDS”
Twitter owner Elon Musk has announced his plan to change Twitter’s logo through a Tweet, aiming to replace the bird logo with an
Indian
FLIPKART’S LATEST CAMPAIGN: EVERYTHING IS AVAILABLE ON FLIPKART
In their latest campaign, Flipkart, India’s leading e-commerce company, brilliantly showcases how everything you see is available on Flipkart. By highlighting the vast
Digital Media
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BARBIE VS OPPENHEIMER: THE ULTIMATE MEME EXTRAVAGANZA
Barbieheimer Week is officially here! Greta Gerwig’s Barbie movie and Christopher Nolan’s Oppenheimer are both scheduled to hit theatres on 21st July, which
Marketing
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HAVAS INDIA LAUNCHES GLOBAL TALENT COMMUNICATIONS AGENCY “HAVAS PEOPLE” IN INDIA
In a significant move that emphasizes the rapidly growing potential of India’s advertising market, Havas India has launched Havas People, a global talent
Digital Media
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5 VIDEO AI TOOLS EVERYONE SHOULD KNOW ABOUT
Video editing can be extremely tiresome. Even the best video editors using the best software require can struggle through the laborious and time-consuming
Digital Media
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META’S THREADS LOSES HALF ITS ACTIVE USERS IN JUST ONE WEEK
Thread’s audience is still only 22% the size of Twitter’s. Twitter’s rival Threads saw soaring success after its initial launch, crossing over
International
BARBIE MOVIE MARKETING: UNVEILING THE PINK DREAM ONE STEP AT A TIME
“The devil works hard but the Barbie marketing team works harder”. It’s a Barbie world – and in the words of award-winning director
Digital Media
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TWITTER STARTS PAYING CREATORS: BLUE CREATORS ABOVE 5M TO GET A SHARE IN REVENUE
Way back in February, Elon Musk promised that Twitter would share its ad revenue with creators. Now, with the threat of loss, the
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HERE’S HOW BRANDS CELEBRATED THE STELLAR LAUNCH OF CHANDRAYAAN-3
14th July was a memorable day for India. It was when Chandrayaan-3, India’s great lunar mission, finally took flight, leaving behind a stellar
Indian
GODREJ INTERIO LAUNCHES THEIR “WELCOME TO THE FAMILY” CAMPAIGN
Godrej Interio captures the hearts of Indian families through their newly launched campaign, “Welcome to the Family”. Aptly titled, this campaign is a
Marketing
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CLEARTAX AND SWIGGY INSTAMART PRANK THEIR CUSTOMERS TO ENSURE TAX RETURNS
What’s the best way to guarantee tax returns from your customers? Pranking them with fake tax notices, of course! Cleartax, India’s most
Marketing
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MYNTRA’S LAUNCHES “RISING STARS” PROGRAM TO BOOST 200 D2C FASHION AND LIFESTYLE BRANDS
Myntra has announced “Myntra Rising STARS”, a brand-new one-of-its-kind program that aims to strengthen the D2C ecosystem in the country. This fantastic program
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MEET LISA, INDIA’S FIRST REGIONAL AI NEWS ANCHOR
In a historic milestone for the AI industry, Odia-based news station Odisha TV has unveiled “Lisa”, the first regional AI news anchor of
Advertising
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DOMINO’S SETS PIZZA BILLBOARD ON FIRE TO PROMOTE “RED HOT” PIZZA RANGE
Domino’s Pizza took event marketing to a whole new level with their latest fiery “on-ground” activation event in Gurgaon. Focused on their new