World Cup 2023 brand advertising: a quick recap
India’s phenomenal journey at the ICC Men’s Cricket World Cup 2023 ended in a heartbreaking defeat on Sunday, where they lost to Australia
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OpenAI fires CEO Sam Altman, who now joins Microsoft
OpenAI’s board has sacked its CEO and director Sam Altman on Friday. In a famous statement, the company said: “Altman’s departure follows a deliberative
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Meta breaks up its Responsible AI team to focus on Generative AI
Meta has reportedly dissolved its Responsible AI team to focus and divert more resources on developing Generative AI. As per reports from The
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Is Dua Lipa performing at the ICC World Cup finals?
Anticipation has reached a rocket pitch with the ICC Men’s Cricket World Cup coming to its spectacular conclusion on Sunday. The final match
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WhatsApp channels has over 500 million active users, Meta announces
Meta’s Mark Zuckerberg announced that messaging platform WhatsApp Channels have surpassed their 500 million monthly active users milestone. Zuckerberg took to social media
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India VS New Zealand: Disney+Hotstar hits new viewership record
During the semi-finals of the ICC Men’s Cricket World Cup 2023 between India and New Zealand, viewership on Disney + Hotstar reached a
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Beauty is for everyone: Sushant Divgikar stars in Joy Personal Care’s ad
Joy Personal Care, a home-grown personal care brand established by RSH Global, announced Sushant Divgikar as its brand ambassador for its flagship winter
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Memes flood social media after India’s victory in the World Cup semi-finals
In a historic showdown, the Indian cricket team has scored a spectacular victory against New Zealand in the World Cup semi-finals. Viewed by
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Creators pose with football star David Beckham at Meta event
Former football captain of England David Beckham arrived in India as the UNICEF Goodwill ambassador and visited Meta office in Mumbai on Wednesday.
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It’s okay not to share, says KFC
Some things aren’t meant to be shared. KFC has launched a brand- new item on their food menu, the ‘Chizza’, and its campaign
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Microsoft debuts its first homegrown AI chip ‘Maia’
Micrsoft has introduced their first-ever homegrown artificial intelligence chip ‘Maia 100 chip’ and a companion serving chip, Cobalt. This duo will bring back
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India’s creators wish their followers Happy Diwali
Diwali is a time of love, laughter and color like no other. Young or old, everyone comes together to celebrate the Festival of
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Colgate’s new OOH billboard encourages its customers to brush properly
Colgate India has stepped up its game in strategic OOH advertising to encourage customers’ habit of brushing their teeth every night. Their new
Indian
Brands celebrate Children’s Day: a walk down memory lane
November 14 is a special day. Every year, it makes the world comes together to celebrate Children’s Day, a testament to the enduring
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‘Mika’: The world’s first robot CEO
Dictator, a global Polish rum company, has made history by announcing that it has hired the first humanoid robot as its Chief Executive
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Comedy influencers are seeing the fastest growth in India
Forbes India, in partnership with GroupM, announced the Top 100 Digital Stars List for 2023, curated by The Goat Agency. In the list,
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Sociowash wins creative digital mandate for Sujata Appliances
Sociowash, a full-service advertising agency, has won the creative digital mandate for Sujata Appliances, a legacy brand in the consumer appliances space. This
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Home Credit India launches Diwali campaign #KhushiyonKaShubharambh
Home Credit India has rolled out its festive campaign, #KhushiyonKaShubharamb, under the brand thought of #ZindagiHit. This new campaign confirms Home Credit India’s
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2 out of 3 Indian employees want AI to evaluate their performance, report says
71 percent of employees in India claim that they would rather have their performance evaluated by AI than their managers, as per a
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Zara Patel reacts to her video being used in Rashmika’s deepfake
British-Indian influencer Zara Patel has reacted to her video being used in actress Rashmika Mandanna’s deepfake. Taking to Instagram, she shared her concern
Indian
Croma’s ‘Uphaar’ sweets: a surprising prank
After rigorously promoting its new ‘Uphaar’ range of sweets as part of their ‘Mithai Ke Budget Mein Gadgets’ campaign, Tata-owned Croma has now revealed
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Disney+Hotstar makes PKL season 10 free for mobile users
Disney+Hotstar has announced that the upcoming tenth season of Pro Kabaddi League will be available for all mobile users in India. The decision
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Max Proteins brings back ‘Protein Police’ for its #MadeForOneMore campaign
Max Protein has launched its exciting new range of Protein Powders through its latest #MadeForOne campaign, showcasing the return of the popular ‘Protein
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Fiverr tackles job fears with new AI campaign ‘Power of Humanity’
Fiverr, a freelance job marketplace, aims to lead the way by embracing the endless possibilities of AI in their new campaign, ‘Power of
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‘Tasting like a WOW!’ Sunfeast Yippee Noodles teams up with Jasmeen Kaur
‘So delicious, so yummy, just tasting like a WOW’ Ever since Delhi-based entrepreneur Jasmeen Kaur declared herself ‘So beautiful, so elegant, just looking
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MakeMyTrip rolls out a wild campaign starring Ranveer Singh and Alia Bhatt
‘Stay Better, Pay Lesser’ MakeMyTrip has launched a brand-new campaign starring superstars Ranveer Singh and Alia Bhatt aimed at attracting new users to
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Influencer rants about Lay’s magic masala taste, Lay’s and Bingo respond
Zervaan J Bunshah, an influencer with more than 118k followers on Instagram, went viral on social media after posting a video where he
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Rashmika Mandanna’s AI deepfake video takes the internet by storm
A deepfake video of actress Rashmika Mandanna went viral on social media, leading to widespread calls for legal action, including from superstar Amitabh
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Magicpin’s surprising campaign wishes Happy Holi ahead of Diwali
‘Up to 70% Savings Holi Ho Ya Diwali’ Savings super-app Magicpin launched a new campaign with a quirky twist, extending festive wishes to
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Virat Kohli’s century creates new record on Disney+Hotstar
Virat Kohli has ‘helped’ Disney+Hotstar score a new record with 4.4 crores of concurrent viewers prompted by his legendary century during India’s ICC
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Bhuvan Bam as ‘Titu Mama’ stars in new Takeshi Castle launch
Bhuvan Bam, one of India’s most popular content creators, is all set to take over as the commentator of ‘Takeshi’s Castle’. The popular
Indian
Meta introduces new features to empower creators on Facebook
Meta, the parent company of Facebook, has introduced powerful new features to empower content creators on their platform. Some of the new features are:
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Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan
Ferrero India has announced two captivating campaigns featuring Hrithik Roshan and Sara Ali Khan for Diwali. Their #LightupyourDiwali campaign with Hrithik Roshan and
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Creator Economy Summit 2023: fame vs money
In the latest Creator Economy Summit held on October 31 2023, some of India’s top digital content creators were asked to choose between
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Adani buys remaining 51% stake in Quintillion Business Media
Billionaire Adani Group has announced the purchase of the remaining 51 percent stake in BQ-publisher Quintillion Business Media. This will allow them to
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Amazon prime launches ‘Sabki Zubaan Par Prime’ with Manjoj Bajpayee
Prime Video, one of the world’s leading entertainment platforms, has launched a new marketing campaign ‘Sabki Zubaan Par Prime’ through a tongue-in-cheek ad
International
Phillips India rolls out few festive campaign #HowIndiaCelebrates
Philips India has rolled out its latest festive campaign, #HowIndiaCelebrates, a vibrant celebration of the multitude of ways in which India honors its
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Agoda’s first Indian TVC turns Ayushmann Khurrana into a globetrotter
Digital travel platform Agoda has launched its first-ever television advertisement in India. Starring Bollywood sensation Ayushmann Khurrana, who is also their newest brand
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Amazon’s “Rainbow Rishta” to feature several LGBTQAI+ creators
“To loving out loud because at the end of the day it’s all that matters!” Amazon Prime is celebrating love in “Rainbow Rishta”,
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Microsoft’s AI-powered ‘Copilot’ ‘set to launch
‘Your everyday AI companion’ Businesses are set to gain access to Microsoft’s work assistant ‘Copilot‘, one of the highest-profile AI tools to hit
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Google India appoints Shekar Kosla as VP-marketer
Google India has appointed Shekar Khosla as its VP-marketing. With almost three decades worth of experience on his shoulders, Khosla is undoubtedly well-suited
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Kalyan Jewellers launched star-studded Diwali campaign
Kalyan Jewellers has kickstarted its Diwali festivities with the launch of its brand-new star-studded campaign. Global and national brand ambassadors Katrina Kaif and
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Brands serve up spooky creative treats for Halloween
Halloween is finally here, and brands are ready to go trick-or-treating on social media as they celebrate the season with some delightfully spooky
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Rigi introduces ‘India’s first-ever’ voice AI influencer
Rigi, a company that designs tech-based solutions for creators, has announced the launch of ‘India’s first-ever’ voice AI influencer during its event, Prabhav
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Apple India’s net profit up 76% in 2023
Apple India’s business is soaring high. The world’s leading tech giant created a new record in India with their revenue coming close to
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BW Businessworld launches BWSustainabilityWorld website
On World Sustainability Day, BW Businessworld launched its new community, ‘BWSustainabilityWorld’ along with its much-anticipated website. The creation of BWSustainabilityWorld is a step
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Influencer’s matrimonial ad leaves the internet in splits
When placing advertisements for potential partners in Matrimonials, the typical qualities that one looks for are education, physical appearance and job. But social
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‘Baap of Chart’ banned by SEBI and fined Rs 17 Crore: Here’s why
India’s markets regulator SEBI has taken a severe stance against popular social media influencer Mohammad Nasiruddin Ansari, aka ‘Baap of Chart’. They imposed
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‘So beautiful, so elegant, just looking like a wow’ video goes viral
‘So beautiful, so elegant, just looking like a wow!’ This line has taken Instagram by storm these past few days thanks to a
International
Weikfield’s CEO takes a lie detector test in its latest campaign
Weikfield Foods, the popular maker of products like Custard Powder, Corn Flour and Baking Powder, has announced the introduction of Weikfield Iron Fortified