Bisleri, India’s leading packaged drinking water brand, partners with The Ultimate Table Tennis as the official hydration partner for the next two years

Summer can never come too soon. It’s the season of fun and creativity, and summer campaigns have proven to be extremely effective for

Everyone loves chocolate, right? World Chocolate Day, which takes place on July 7th, was created to honour and celebrate the heavenly taste of

MediBuddy, a leading digital healthcare platform of India, wishes to make high-quality healthcare accessible to the huge population of India and revolutionise the

Coke Zero, a popular zero-calorie beverage, has taken the nation by storm. Over the last couple of months, their TV commercial featuring Tiger

  Vegetarian food brand ITC Aashirvaad Soul Creations has announced a collaboration with the upcoming Bollywood biopic drama, Tarla, as their “Official Food

Genius or insanity? How about both. If companies want to stand out above all others, they have to be bolder, brighter and wilder.

When it comes to cutthroat brand wars, the Coca-Cola Company and PepsiCo are first in line. The long-time rivalry between these two soft-drink

First impressions are the best impressions. Sounds harsh? In marketing, it’s the cold hard truth. Your slogan can make or break your company

Mispronouncing names is an evergreen practice in India and a long-running debate in countless households. Zomato, a food delivery app, capitalized on this

Everyone needs doctors, right? To celebrate National Doctors Day, Sun Pharma has introduced the #SecondBirthDate initiative as a way to express their heartwarming

This year’s Father’s Day has brought in a flurry of emotions across brands as they seek to capture the spirit of a “Father”.

VAVO Digital launches its #InThisTogether campaign to create one month long positive interactions, activities, and content with its team and a pool of