December 23, 2024
Marketing News

TATA CLIQ CELEBRATES THE LOVE BETWEEN SIBLINGS WITH THE LONGEST RAKHI EVER

The year 2020 has been a turbulent one with its lockdowns and social distancing norms that have kept people away from their loved ones.

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International

REMARKABLE FRIENDSHIP DAY CAMPAIGNS OF 2022 THAT CHERISHED ALL ASPECTS OF FRIENDSHIP

No matter the age, friendship day has always been of tremendous significance and cherishes some of the most memorable bonds that we share.

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Marketing News

AMAZON PRIME DAY 2022 CELEBRATES ITS SUCCESS OF MEMBERSHIP GROWTH & PURCHASES

Amazon Prime celebrates the success of its Prime Day 2022 which was launched over the last weekend of July. The celebration lasted for

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Marketing News

SOME OF THE MOST SUCCESSFUL CO-BRANDING EXAMPLES THAT BOOSTED SALES & REACH

Marketing does not always confide to advertising your own products. It can be taken a step further through different methods that deliver a

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International

GILLETTE’S BARBER SURAKSHA PROGRAMME RAISES AWARENESS ABOUT THE PANDEMIC

The world is going through a difficult phase due to the ongoing pandemic and small businesses have been at the receiving end of

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Advertising News

THE MOST CONTROVERSIAL RECENT INDIAN ADS THAT WERE BACKLASHED

Indian media is filled with raging viewers every now and then as advertisers either support a negative idea or slip out pitiful mistakes.

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Advertising News

TOYOTA PULLS OUT ITS ADS AHEAD OF OLYMPICS

Toyota Motor will not be running any TV commercials in Japan during the Olympics and neither will the president of Toyota Motor participate

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Digital Media News

TWITTERS LONG-TESTED FORECASTING TOOL HAS FINALLY RELEASED FOR ADVERTISERS

Twitter has finally released its long-tested feature for advertisers. This latest feature under the name ‘Campaign Planner’ is released mainly for investors in

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Marketing News

IXIGO USES MARIO THEME TO EDUCATE TRAVELLERS ON FLIGHT SAFETY DURING THE PANDEMIC

The travel app Ixigo has released a new video on social media that is based on the iconic NES game Super Mario Bros.

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Campaign International

MICROSOFT SMEARS GOOGLE’S NOW EVERYWHERE CAMPAIGN

Marketing has gotten very competitive in the digital world and advertising plays a significant role in staying relevant. Brands often end up undermining

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Marketing News

JOY TAKES THE INITIATIVE TO HELP SEX WORKERS AND THE TRANS COMMUNITY

As we practice social distancing, the pandemic has also brought people closer together in spirit as more and more people are stepping forward

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Campaign International

GOOGLE THANKS HEALTH WORKERS WITH #STAYHOMESAVELIVES CAMPAIGN

As we deal with the deadly pandemic, COVID-19 related searches on google are on the rise and more and more people are looking

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Digital Media News

EVERYTHING IS AWESOME ON LEGO’S SOCIAL MEDIA

About the Brand: The Lego Group, founded in 1932 by Ole Kirk Kristiansen in Denmark, began manufacturing its line of plastic construction toys

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Digital Media News

BRANDS GIVE AN ODE TO FATHERS ON FATHERS DAY 2022

Previously listing our best Father’s Day campaigns through the years, inspiration brewed through brands and we’ve witnessed numerous splendid campaigns released this year.

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Marketing News

APPLE V/S BLACKBERRY – THE BATTLE OF THE FRUITS

The late 2000s were visibly dominated by BlackBerry. And although Apple was new to the market, it proved to be a threat to

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Campaign Indian

SOME BEST TO-DATE GANESH CHATURTHI CAMPAIGNS TO CONSIDER BEFORE DESIGNING YOURS FOR 2022

Ganesh Chaturthi is right around the corner which means that the social media platforms are ready to be filled with mind-bending creatives flooded

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Digital Media News

KEEPING THE MASK ON WITH RONALD MCDONALD

While the pandemic is ever on the rise, the financial burden it brought along has forced governments to open up economies once again.

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Digital Media News

DISSECTING CARMESI’S INSTAGRAM STRATEGY

About the brand Carmesi is a Gurgaon based personal hygiene brand that was started by Tanvi Johri in 2017. It specialises in all-natural

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Campaign International

TITAN RAGA’S #FLAUNTYOURFLAW CAMPAIGN AGAINST BODY-SHAMING

In society, several stereotypes have been built around how a person is supposed to look. People are often shamed for not looking or

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Marketing News

BOLLYWOOD GOES #SUSTAINABLESQUAD FOR WORLD ENVIRONMENT DAY 2022!

The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair

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PR

DISSECTING PRIME VIDEO INDIA’S INSTAGRAM STRATEGY

About the brand: Prime Video is an online video-on-demand service by Amazon that began in the USA in 2006 as Amazon unbox. Ten

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Digital Media News

BRANDS SPEAK UP AGAINST RACISM ON SOCIAL MEDIA

In a horrific turn of events that unfolded in Minneapolis on the 25th of May, a police officer by the name of Derek

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PR

BGMI USES RAJKUMMAR RAO TO ATTRACT MOVIE LOVERS TO THE GAME!

All gamers surely recollect the desperate wait that the initially enticing battle game PUBG had when releasing its Indian adaptation- BGMI. When released

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PR

YASHRAM LIFESTYLE BRANDS PUSHES YOUTH TO #BESHAMELESS FOR WORLD MENSTRUAL HYGIENE DAY 2022

Like other important awareness days, brands have shown their dedication to spreading awareness on another noteworthy issue that is not spoken of often.

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PR

BOLLYWOOD GOES #SUSTAINABLESQUAD FOR WORLD ENVIRONMENT DAY 2022!

The World Environment Day for 2022 took place on 5th June and social media was flooded with some banger creatives that did fair

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PR

TAPROOT DENTSU AND FREE PRESS JOURNAL COLLABORATE TO CREATE A WITTY CAMPAIGN TO ‘FIGHT AGAINST CORONAVIRUS’

The year 2020 seems quite like a chapter ripped right out of a dystopian novel with one bizarre event occurring after the next.

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PR

SNAPCHAT TARGETS THE 142M EBAY SHOPPERS WITH A COLLABORATION

Constantly updating social media platforms has been an essential part of keeping the audience engaged, especially with the ever-increasing competition to overpower. Hence,

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PR

REEL CREATORS ARE GAINING MILLIONS OF VIEWS WITH THE CHUCKLESOME TIGINI TREND

When mentioning Instagram, the foremost thing that comes to mind is the countless reels that entertain millions each day. From the generic hack

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PR

AMERICAN TOURISTER’S #UNDENIABLELEAVE CAMPAIGN MAKES VIRAT KHOLI TALK DIRECTLY TO BOSSES

The proclaimed travel-gear brand, American Tourister is ready to get back to action after the decrease in restrictions and countries welcoming visitors again.

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PR

DECENTRALISED SOCIAL MEDIA NETWORKS TO TAKE OVER?

The introduction of Web 3 is prevailing over centralised social media platforms like Instagram and Facebook, and thus makes an appearance in the

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PR

THROWBACK TO THE MOST SUBLIME RAMADAN CAMPAIGNS IN ADVERTISING

The holy month of Ramadan is a time when Muslims around the world attempt to connect with the divine by exercising spiritual discipline and

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PR

HEAD OF INSTAGRAM CONFIRMS LAUNCH OF NFTS ON THE PLATFORM

It is no surprise that Instagram has a creator centric platform that encourages individuals and brands to make the most of this platform

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PR

IS TOOTHSI’S CAMPAIGN AN INSPIRATION FOR BIGGER BUDGET ADS?

In years of countless strategies used in the advertising industry, some infamous ones take place to date. Picking up ideas directly from other

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PR

#NOCONDITIONSAPPLY WHEN IT COMES TO CELEBRATING SISTERHOOD DURING SINDHOOR KHELA

In a global campaign called #NoConditionsApply for TOI, FCB Ulka does a brilliant job of raising a mirror to us, showing us our hypocrisy

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PR

SNAPCHAT IS THE NEWEST HUB FOR MARKETERS IN 2022

While many businesses opt for Instagram, Facebook and Linkedin, one such underlying medium in terms of business is Snapchat. Even though it is

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Advertising News

THE ADVERTISING CLUB IS BACK WITH EMVIES

The country had delayed a little on the most awaited media awards due to the pandemic. However, the awards function is back with

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Digital Media News

#DONTRUSHCHALLENGE CREATES DESI WAVES ON SOCIAL MEDIA

While we’re still under lockdown and social distancing is going to remain the mantra for the foreseeable future, people haven’t had the opportunity to

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International

ZOLO DECLARES ITSELF ‘USE-LESS’ IN THEIR EARTH-DAY CAMPAIGN

Zolo, a co-living brand in India, has offered convenient, affordable and comfortable living solutions since 2015. The app-based technology platform operates in over

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Creator Dissect Creator Economy

RISE OF FINFLUENCERS TAKES OVER BFSI MARKETING

With the ever-increasing role of social media, another one has been dominating the field of influencer marketing under various prevailing platforms. Initially focusing

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Indian

ISHANT SHARMA MAKES AN UMPIRE SHOUT ‘OUT-STANDING’ IN RUPAY’S NEW CAMPAIGN

Conceptualised by DDB Mudra, a clever campaign was released by a contactless payment enabling brand RuPay that focused on communicating the message in

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PR

THIS RAMADAN, SAMAARA TEA URGES PEOPLE TO EMANATE KINDNESS AND DO #NEKIHARROZ

1 th April 2021, India: Ramadan is a month of fasting, sacrifices, prayers and reflecting on our innate sense of giving back. It emphasises

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PR

SRK’S NEW ADDITION TO THUMS UP MAKES A ‘TOOFANI’ ENTRY

Shahrukh Khan is often seen in heart-melting scenes but the latest branding campaign by Thums Up has a shiver run down the viewer’s

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PR

WONDRLAB BAGS CREATIVE MANDATE FOR OVENSTORY PIZZA

Ovenstory Pizza has announced that they have awarded their creative mandate across television and digital platforms to Wondrlab. Wondrlab’s content platform will oversee the business,

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PR

DREAM11S 17 NEW IPL COMMERCIALS SPEAK OF THE DREAMS BEING DREAMT

The IPL fervor has begun and with that comes along a plethora of new campaigns created by an array of brands – all

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PR

TINDER X FILA’S NEW COLLABORATION ENCOURAGES GEN Z TOWARDS SELF-EXPRESSION

Like every other app, Tinder has its way of coming up with new and effective ways to gain engagement on its platform. The

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PR

KEY TO CONFIDENCE IN INSTAGRAM STORIES AND ORGANIC REACH

Instagram stories have been a feature that is loved by the audience for years. When looking to pass time, most users opt for

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PR

MUMBAI INDIANS SPONSOR, SLICE, RELEASES NEW CAMPAIGN ‘FOR THE FAST ONES’

For an advertisement to capture the mind in an instant, it is important for it to look and deliver the message in the

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PR

INDIAN BRANDS JUMPING ON THE NFT WAGON!

There’s always one specific thing that the world suddenly revolves around. Since the past year, the thing that has gained maximum attention and

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PR

THE ADVERTISING CLUB IS BACK WITH EMVIES

The country had delayed a little on the most awaited media awards due to the pandemic. However, the awards function is back with

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PR

SKODA AUTO RELEASES A FLIPKART BRAND STORE

With drastically changing times, there are various brands that keep up with the pace and very few actually initiate this change with their

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