November 21, 2024
Digital Media News

BARC TO PAUSE AUDIENCE ESTIMATES (RATINGS) OF NEWS CHANNELS

Genre Level Ratings, by State and Language to Continue In the light of the recent developments, BARC Board has proposed that it’s Technical Committee

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Digital Media News

SUNDARAM MUTUAL PARTNERS WITH SOCIAL BEAT FOR A DIGITAL-FIRST NFO AND MOBILIZES ?650 CR

Sundaram Mutual in collaboration with Social Beat, their digital partner, has just concluded their Sundaram Bluechip Fund New Fund Offering which was open from Sep

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Indian

HOW SOCIAL MEDIA CELEBRATED ENGINEERING DAY WITH QUIRKY POSTS

The tireless hours of dedication and the mind-bending innovations of Engineers is a great contribution to the country’s progress, both technologically and economically.

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PR

MEDIACOM NAMED UBER’S GLOBAL MEDIA AGENCY OF RECORD

Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,

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PR

INTRODUCTION OF CRYPTOCURRENCIES AS AN ASSET CLASS IN INDIA – B21 INVEST

Covid-19 pandemic has drastically changed the finance industry. While assets like equity and traditional stocks have been experiencing blows, alternative asset classes are

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PR

REEBOK INDIA AND 22FEET TRIBAL WORLDWIDE LAUNCH THE NEW ‘CLASSIC LEATHER LEGACY’

Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a new version of the iconic shoe, Classic Leather – ‘Classic Leather Legacy’, in

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PR

HAVAS MEDIA NETS INTEGRATED MEDIA MANDATE FOR GAMEZY

Havas Media has won the integrated media duties for Gamezy following a multi-agency pitch. The account will be handled out of the agency’s

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PR

APPLE TAKES US TO THE FUTURE WITH ITS NEW SERIES 6 WATCH

Apple held its September 2020 Event earlier today and the new Series 6 watch was the highlight of the show. Apple is known

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PR

KOKILABEN WANTS TO KNOW ‘PHONE PE KAUN THA?’ IN PAYTM’S NEW CAMPAIGN

Paytm launched a new campaign on social media featuring Kokilaben(Rupa Patel) of  ‘Rosode Mein Kaun Tha?’ fame and this time, she is asking

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PR

THE SCRIPT ROOM BAGS THE CREATIVE MANDATE FOR VEDANTU

The Script Room has won the creative mandate for the upcoming campaign of Vedantu, an online education brand following a multi-agency pitch. The

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PR

YOUTUBE ANNOUNCES SHORTS TO TAKE ON TIKTOK AND REELS

After the rampantly growing popularity of the short video format, YouTube has also entered the fray. It has announced that it will be

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International Campaigns

SAMSUNG WANTS US TO UNWRITE AGE-OLD RULES

In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances

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International Campaigns

APPLE’S NEW CAMPAIGN TALKS ABOUT THINGS THAT SHOULDN’T BE SHARED

Data Privacy has become a major concern in the last few years with advertising going digital and being more targeted than ever. While

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International Campaigns

SAMSUNG WANTS US TO UNWRITE AGE-OLD RULES

In the last decade, we have seen everything from our phones and speakers to our refrigerators and homes become smart and these appliances

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PR

BURGER KING FINLAND’S CAMPAIGN SHOWS HOW LOVE CAN EVEN CONQUER AGE-OLD RIVALRIES

Burger King and McDonald’s have been rivals in the fast food industry for the longest time and the two have never missed a

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PR

AMAZON PRIME VIDEO BOASTS OF ITS RANGE WITH NEW ‘WHAT’S YOUR MOOD CAMPAIGN”

OTT platforms have seen a tremendous spike in its users since the lockdowns began and sometimes it can be hard to choose between

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PR

HOW INSTAGRAM IS SHIFTING THE FOCUS TOWARDS REELS

With the massive popularity of Instagram’s short-form video format through, Instagram is pushing the Reeling trend even further by encouraging more users to

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PR

GRAPES DIGITAL BAGS THE CREATIVE DIGITAL MANDATE FOR DAAWAT BASMATI RICE

Grapes Digital has won the creative digital mandate for Daawat Basmati Rice which is produced by LT Foods Ltd, a leader in the

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PR

AIRTEL TEAMS UP WITH VOOT TO ADD PREMIUM CONTENT TO ITS XSTREAM PLATFORM

In its bid to offer quality entertainment to customers in India, Airtel today announced a partnership with VOOT to bring more premium digital

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International Campaigns

DIESEL’S NEW SMARTWATCHES COME WITH SUPERPOWERS

Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at

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International Campaigns

DIESEL’S NEW SMARTWATCHES COME WITH SUPERPOWERS

Over the years, as technology has evolved, so has our dependence on it. However, in the last decade, technology has been growing at

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PR

THOUGHT BLURB AND INTERMILES FORM A REWARDING PARTNERSHIP

Thought Blurb won the creative mandate for travel and lifestyle rewards program, InterMiles (Formerly JetPrivilege). The account was acquired following a multi-agency pitch and Thought Blurb

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PR

FACEBOOK IS TESTING CROSS-PLATFORMING FEATURES FOR ITS APPS

Facebook is testing a new feature that will allow you to look at Instagram stories on Facebook. Your Stories will only be visible

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International Campaigns

CORREIO CREATIVELY URGES PEOPLE TO WEAR MASKS THE RIGHT WAY

While the deteriorating economy has led to lockdown restrictions being eased slowly, most countries have still made it mandatory to wear masks while

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PR

ZOO MEDIA ANNOUNCES THE LAUNCH OF DOYENOINK CONSULTING

Zoo Media, the network that owns the digital agency FoxyMoron along with 6 other agencies, has announced the launch of DoyenOink Consulting— a

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International Campaigns

SAMSUNG UNFOLDS A NEW ERA FOR SMARTPHONES WITH ITS ‘FAREWELL, FLAT’ CAMPAIGN

While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to

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International Campaigns

SAMSUNG UNFOLDS A NEW ERA FOR SMARTPHONES WITH ITS ‘FAREWELL, FLAT’ CAMPAIGN

While the first iteration of Samsung’s Foldable smartphones, the Galaxy Fold, was not the best seller, it certainly gave a new direction to

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PR

TEACHER’S DAY FILLS UP SOCIAL MEDIA WITH LOVE AND NOSTALGIA

5th September is celebrated as Teacher’s Day in India. The celebrations are the embodiment of the idea that a teacher could come from

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PR

THE PUBG BAN SPARKS QUITE A STIR ON SOCIAL MEDIA

After the earlier ban of TikTok and other Chinese apps in India, the government of India has now put a ban on 118

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PR

INFECTIOUS ADVERTISING WINS THE DIGITAL MANDATE FOR MYGENIE

Infectious Advertising has won the digital advertising mandate for MyGenie, a newly launched product from ITPeopleNetwork LLC, based in Chicago. The Creative agency will

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PR

VISTARA’S 2020 FLIGHT INSTRUCTIONS COME WITH A MIX OF CALMING YOGA AND TRANQUIL LOCATIONS

Flights have not been functional for the majority of this year. Now as flights have slowly resumed, Air Vistara launched a new Ad

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PR

LIONSGATE PLAY INDIA AWARDS ITS MEDIA MANDATE TO MEDIACOM

GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India post a multi-agency pitch. As their agency of record, MediaCom

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International Campaigns

RENAULT CELEBRATES A NEW CHAPTER IN THE STORY OF ITS ICONIC CLIO

Renault Clio which was launched in 1990 has now been an international sensation for three decades. The car has seen numerous evolutions throughout

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PR

THESMALLBIGIDEA BAGS THE SOCIAL MEDIA MANDATE FOR WARNER MEDIA

The agency will handle the digital responsibilities of increasing reach by using social media to build brand awareness in new markets and strengthening

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PR

FACEBOOK IS WORKING ON SIMPLIFYING NEWS CONSUMPTION

Facebook is testing a new tool that is supposed to enable users to access news content from their subscribed publishers. It is presently

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International Campaigns

ADOBE PHOTOSHOP TAKES US THROUGH A FANTASTIC VOYAGE ON ITS 30TH BIRTHDAY

Adobe Photoshop has been the cornerstone of image editing in the professional world for decades. Be it for advertising or magazine covers, Photoshop

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International Campaigns

ADOBE PHOTOSHOP TAKES US THROUGH A FANTASTIC VOYAGE ON ITS 30TH BIRTHDAY

Adobe Photoshop has been the cornerstone of image editing in the professional world for decades. Be it for advertising or magazine covers, Photoshop

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PR

CEAT MAKES THE ROADS SAFER FOR AUTO-RICKSHAW DRIVERS

While the pandemic is spreading faster than ever, staying locked down has affected the economy adversely and this has translated to businesses shutting

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PR

FOXYMORON ELEVATES PRACHI BALI AS NATIONAL HEAD – CLIENT PARTNERSHIPS

FoxyMoron, the creative digital agency, has appointed Prachi Bali as national head, client partnerships. Bali will be handling the agency’s key client partnerships

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PR

GOOGLE MEETS NOW LETS YOU VIDEO CALL FROM YOUR HOME TV

Ever since the pandemic struck, working from home has become the new norm and this naturally means that most of the meetings now

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International Campaigns

KFC HITS PAUSE ON FINGER LICKIN IN ITS ICONIC SLOGAN AMID THE PANDEMIC

KFC’s iconic slogan ‘It’s Finger-Lickin’ Good’ was forged back in the 1950s. Although the slogan hasn’t been used much in the US of

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International Campaigns

NIKE KICKS OFF MAMBA WEEK ON KOBE’S BIRTHDAY BY ENCOURAGING PEOPLE TO BE BETTER

On the day when Kobe Bryant would have turned 42 (August 23rd), Nike decided to revive the legacy of the Black Mamba with

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PR

WHITE RIVERS MEDIA WINS THE DIGITAL MARKETING MANDATE FOR MID-DAY’S #MADEINMUMBAI CAMPAIGN

White Rivers Media, an independent, full-service digital creative agency established in 2012, has been announced as the social media, creative and digital marketing

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PR

FACEBOOK PRESSURES TIKTOK YET AGAIN WITH TESTING OF SHORT-FORM VIDEO FEED IN INDIA

TikTok has already been banned in India and is going through quite a controversial phase in the USA and other parts of the

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PR

EVERYONE ON SOCIAL MEDIA HAS THE SAME QUESTION ON THEIR MIND— ‘RASODE MEIN KON THA?’

Social media has been buzzing with a new viral trend of people imposing the question, “Rasode mein kon tha?”(Who was in the kitchen?).

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PR

HOW INSTAGRAM CREATORS AND BRANDS CELEBRATED GANESH CHATURTHI WITH BRILLIANT ILLUSTRATIONS

The elephantine God of Wisdom and Success, Ganesha, is one of the most beloved Gods in India and across the country, people celebrate

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PR

LOWE LINTAS LAUNCHES A NEW TECH PLATFORM KAAM WAPASI FOR MIGRANT WORKERS

Lowe Lintas has announced the launch of Kaam Wapasi, a new tech platform created to help migrant workers get back to work and at

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PR

TWITTER CHANGES HOW YOU VIEW DMS FROM USERS YOU DON’T FOLLOW

Twitter is rolling out useful new additions to DMs on the platform. When you receive a DM request from a user you don’t

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International Campaigns

BIKE VIEW PROMOTES CYCLING AS A SUSTAINABLE ALTERNATIVE TO MOTOR VEHICLES

Be it the strain on the environment,  the frustration of spending long hours behind a wheel whilst stuck in traffic, or the struggle

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PR

GOZOOP ELEVATES AMYN GHADIALI AS VICE PRESIDENT OF BUSINESS & STRATEGY

Gozoop has elevated Amyn Ghadiali to the role of Vice President – Business and Strategy to accelerate growth and navigate the evolving marketing

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