December 23, 2024
PR

‘COMMUNITIES’ CONNECTING PEOPLE BETTER THROUGH WHATSAPP

WhatsApp has decided to further increase the functionality of its chats, especially for group chats. The latest features will enhance the way users

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PR

WORLD’S FIRST EVER REALITY-SHOW BASED METAVERSE GAME HAS LAUNCHED

ndia rapidly steps into the metaverse with the introduction of various features from Web 3.0. A recently released show, Lock upp, is a

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PR

TOM & JERRY CELEBRATE THEIR 82ND BIRTHDAY THROUGH AN INSTAGRAM CAMPAIGN

For as long as anyone can remember, a cartoon duo that has created a place in the happy memories of every individual is

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PR

ICUBESWIRE, A LEADING DIGITAL MARKETING AGENCY CONDUCTS AN ADVERTISEMENT SURVEY

The advertising industry has been facing highs and lows ever since the pandemic came into the picture. The market has seen some obvious

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PR

VIACOM18’S YME CLUSTER RELEASES GROWTH PLAN FOR FY22-23

Various platforms have come up with a strategic plan for the latest financial year to see a further increase in their connections and

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PR

UNCOVER WHY CRED REALLY MADE THEIR INSTAGRAM PRIVATE

Brands online are constantly fighting an unending battle to be recognized online and most importantly, ‘followed’. The initial step toward getting more followers

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PR

FIDO DIDO HELPS YOUNGSTERS WITH 7UP’S ‘THINK FRESH’ CAMPAIGN

With countless creative campaigns that come our way every day, only a few have an impact on the minds or are remembered. One

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PR

SLICE RELEASES A WOMEN’S DAY CAMPAIGN, #PAYEQUALINDIA

Every year brands come up with campaigns that don’t fail to amuse the viewers with their creative skills. However, there are just a

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PR

LATEST INFLUENCER MARKETING UPDATES FROM 2022

The impact of Influencer Marketing has already been commendable and is sure to increase in the coming time. Each year, a new form

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PR

#TRENDINGFORMAT CALLING, SLIDE TO ANSWER

The new #NowCalling format has been ringing up all over social media. In this new format, brands display their core benefits as a caller

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PR

OK BOOMER BY COLUMBIA PACIFIC COMMUNITIES

Columbia Pacific Communities, a chain of retirement homes, tries to redefine the phrase, “OK Boomer!” in order to proliferate the idea of positive ageing.

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PR

PIES THAT SATISFIED OUR MEME APPETITE! #LIFEINPIE

Pie charts are a fun way to condense complex data. They also happen to be a great source of memes. Brands have flaunted

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PR

FIND THE VIRTUAL BAG AND WIN A REAL ONE

Shopping for bags? The #UnlcaimedBagAtSS is our pick of the most eye catching bag on social media. In a collaboration with Kendall and Kylie,

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PR

DISSECTING SWIGGY’S INSTAGRAM STRATEGY

About the Brand: Swiggy is the leading food ordering and delivery platform in India. The company’s app, which was the first of its

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PR

A SWARM OF TRENDING FORMATS ON SOCIAL MEDIA

These three new trends have been all the rage on Instagram. In the clutter of spam emails that fill our inboxes, we mark the

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PR

AYUSHMANN KHURRANA THE MAN COMPANY CAMPAIGN

Breaking down Ayushmann Khurrana’s The Man Company campaign “Gentleman Kise Kehte Hai?” Busting stereotypes and the social norms of being an ideal Gentleman,

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PR

BOOSTED TEAM MORALE HELPS BETTER CREATIVITY

While the digital world keeps getting more competitive by the day, the pressure faced by the marketers and other import teammates of an

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PR

VALUE OF CUSTOMER INSIGHTS UNDER MARKETING

As the name suggests, the term customer insights refer to the information collected after assessing the activities of the customers in depth. The

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PR

PRODUCT & CUSTOMER MARKETING TERMS NEEDED IN 2022

A marketer comes across various marketing terms throughout their career. Some of these terms are more commonly used than others. However, even with

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PR

WHEN AMAZON PRIME LEFT THE NATION LOOKING FOR TWO ALPHABETS

Amazon Prime Video’s most recent Ad campaign where they pulled out “ME” from their highly familiarised logo, sought maximum attention from netizens. The

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PR

DECODING CONTENT MARKETING WITH FAQS

While digital marketing and its success in it depends on several factors, the key aspect is always the content and the right way

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PR

TATA COFFEE GRAND RELEASES THE SURPRISING SOUND OF PONGAL CAMPAIGN

While the festive season is right around the corner, various brands have ticked their calenders and are pushing themselves to market their products

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PR

BOOKMYSHOWS LATEST CHARITY CAMPAIGN TOUCHES HEARTS

In a developing country like India, education in some areas still seems to take a backseat. The joint efforts of the youth are

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PR

WHY MARKETING VARIES BETWEEN GEN Z & MILLENNIALS

When someone mentions a change in the generation, the mind is instantly filled with all the differences that both generations have faced. Marketing

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PR

KEY FEATURES OF THE MARKETING WEB 3.0

In our previous articles, we’ve explained how revolutionary the concept of Web 3.0 is. It’s no secret that Web 3.0 is considered to

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PR

TOP INDIAN INSTAGRAM INFLUENCERS OF 2022

When talking about influencers online, it seems impossible to not mention the influencers on Instagram. While all sorts of marketing methods are prevailing

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PR

KEY FEATURES OF THE MARKETING WEB 3.0

In our previous articles, we’ve explained how revolutionary the concept of Web 3.0 is. It’s no secret that Web 3.0 is considered to

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PR

HOW BRANDS ARE STEPPING INTO 2022 WITH METAVERSE

Web 1.0 was the phase where people came together via the internet and it was the latest way of connecting. It was soon

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PR

THE MOST CHUCKLESOME INDIAN ADVERTISEMENTS EVER

While marketers often look for unique content and ways to market their products/services, there are a few who have created such brilliant content

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PR

INDIAN SHARK TANK CAMPAIGNS ARE ALL OVER THE INTERNET!

While there are various things that launch in the country each day, the latest launch of the country has been attracting countless every

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PR

ANSWERING FAQ’S OF EMAIL MARKETING CAMPAIGNS

In the Digital era, Email marketing plays a very crucial role as it is adopted by almost every firm and gives out a

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PR

NICKELODEON ANNOUNCES ITS FIRST-EVER METAVERSE AWARDS SCREENING!

Nickelodeon has been a prevailing entertainment platform for a long time and is known for keeping the young audience engaged with its enticing

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PR

BOLLYWOOD SONGS HAVE TAKEN OVER THE MARKETING WORLD

India has always been a land of music. Music is embedded in hearts and minds throughout history. Naturally, as the new method came

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PR

NEW SAFETY FEATURE FOR WOMEN IS ALL SET FOR 2022

2021 ended with the introduction of an exciting feature that shows great promise in terms of safety for women. The meta-owned platforms including

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PR

MAJOR RISKS LINKED WITH DIGITAL MARKETING

The era of physical marketing has been entirely replaced with Digital means. This has enhanced more after the pandemic that forced such revolutions.

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PR

STEPS TO HELP EXCEL A MARKETING CAMPAIGN

Digital marketing is the most used advertising method in our modern era and it surely is here to stay. Brands are constantly finding

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PR

TIPS ON SUCCESSFUL CLIENT SERVICING IN A MARKETING AGENCY

When modern Marketing was not into the picture, management seemed much simpler as the basic nature of modern marketing is its dynamics. With

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PR

HUMOROUS ADVERTISING IS HERE TO STAY

In hard times, there is usually a desperate need for something light-hearted to help forget other worries. Lately, brands have been making this

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PR

WRAPPING 2021 WITH THESE INDELIBLE CAMPAIGNS

Whilst we have entered into 2022, as marketers, it is best to keep a track of the campaigns that left a mark last

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Marketing News

UNDERSTANDING THE BASICS OF DIGITAL MARKETING WITH FAQS

If someone had to put digital marketing into simple words, they would describe it as driving the right traffic to a website or

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Creator Dissect Creator Economy

INVESTMENT FOR INFLUENCER MARKETING TO GROW DRASTICALLY IN 2022

It’s the era of Digital Marketing. E-commerce platforms are now even more reliable than the traditional ways as more and more audience is

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Indian

‘CHALO’ APP PUTTING THE MINDS OF BEST BUS PASSENGERS AT EASE

When we think of metropolitan cities of India, the first thought that rushes to the mind is its crowd. Not only that, the

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Marketing News

START 2022 WITH THESE REVOLUTIONARY DIGITAL MARKETING STRATEGIES

Hey, how did you get here? You might have stumbled across our name even on social networking platforms, or at least encountered someone

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Advertising News

NEW YEAR NEW PASSWORD TREND!

The first trending format of the year 2020, started by Instagram page refreshing designs, has caught the attention of all brands on social media.

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Advertising News

BRANDS SLEIGHING CHRISTMAS WITH THEIR JOLLY POSTS!

Tis’ the season to be jolly as it’s the most wonderful time of the year! Every year we see our social media pages lit

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Digital Media News

MEDIACOM NAMED UBER’S GLOBAL MEDIA AGENCY OF RECORD

Agency expands remit into every operational market for the mobility company MediaCom has been appointed as Uber’s global media agency of record. The agency,

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Advertising News

HOW COMMERCIALS ARE SHOT

We’ve all seen ads in our lives that have left us starry-eyed. It might be a commercial on beauty products, or health insurance,

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International

KFC ARGENTINA’S LATEST CAMPAIGN SAYS THAT THE F STANDS FOR FAMILY

While the pandemic had most of us locked in, there were a few front line heroes who made sure that the world kept

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International

STRONGER TOGETHER: A PRIDE CAMPAIGN BY 3M AND BBDO

Being the corporate sponsors for the 2020 Twin Cities Pride Campaign, 3M reached out to the agency BBDO Minneapolis well before the event

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International

FANTA TEAMS WITH GAMELOFT TO CREATE A UNIQUE EXPERIENCE

Brands are constantly looking for unique and fun ways to connect with young audiences. The Coca-Cola company markets Fanta as its most fun

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