XIAOMI AMBUSHES ONE PLUS WITH KILLER PUNS
When One Plus first launched in 2014, it was marketed as the flagship killer since it took on big names in the smartphone
Marketing
News
Indian
JIO TRIES TO SPREAD OPTIMISM IN INDIA’S NEW JOURNEY
Having creeped into 2020 out of the blue, the COVID 19 pandemic has drastically changed life as we know it. For months, the
Advertising
News
KANCHI KAMAKSHI’S WEAVES OF INDIA BRINGS OUT AMAZING COLLABORATIVE ART
A short while ago, a series of films proved that collaboration is the secret ingredient to creating magic. While exploring the threads of
Creator Dissect
Creator News
WONDERFUL INSIGHTS ON INFLUENCER MARKETING WITH AARUSHI SETHI FROM POLLEN
We had the opportunity to have a chat with Aarushi Sethi, the Director of Pollen, an influencer marketing agency under the ZOO MEDIA
Digital Media
News
LINKEDIN TO LAUNCH ITS VERSION OF STORIES
After the success of the ‘stories’ feature on platforms like Instagram, Facebook, Snapchat etc, LinkedIn is following suit on that trend. The feature
Marketing
News
MERCEDES-BENZ VS JAGUAR- THE LUXURY SEDAN WAR
In fiercely competitive markets, brands often take directs hits at their rivals to establish their superiority. Brands often come up with witty ideas
Digital Media
News
DVIO DIGITAL BAGS DIGITAL MANDATE FOR MCDONALD’S INDIA – NORTH AND EAST
Following a multi-agency pitch, integrated marketing company, DViO Digital has acquired the mandate to handle quick service retail (QSR) chain McDonald’s digital outlay in
Digital Media
News
TOP PERSONAL HYGIENE BRANDS TO FOLLOW
Personal hygiene and sanitation aren’t given the attention they deserve. This attitude has led to the spread of several dangerous illnesses. Yet, these
Digital Media
News
TOP REAL ESTATE BRANDS TO FOLLOW
With technology and architecture reaching new heights both literally and figuratively, the real estate industry has truly bloomed over the last few years.
Indian
SNAPCHAT LAUNCHED ‘HERE FOR YOU’ IN INDIA FOR MENTAL HEALTH AWARENESS
Mental health has become a growing concern around the world due to the COVID-19 pandemic lockdowns. Snap Inc partnered up with Manas Foundation
Marketing
News
INSTAGRAM’S NEW VIDEO CHAT ROOMS FEATURE SUPPORTS UP TO 50 PEOPLE
Video calling apps gained a tremendous boost due to the outbreak of COVID 19. Zoom calls app received a whopping 20 times increase
International
WHATSAPP ASKS USERS TO SPREAD JOY INSTEAD OF RUMORS
With over 1.5 billion users across the world, Whatsapp has become a staple on every smartphone today. While we can not deny the
Digital Media
News
DISSECTING GLOSSIERS SOCIAL MEDIA STRATEGY
About the company: Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior shopping experience. Their skincare,
Marketing
News
TWITTER’S LAUNCHES ITS OWN TAKE ON STORIES DUBBED ‘FLEETS’
Twitter has launched its own version of 24-hour ephemeral posts called ‘Fleets’ to rival Stories on Instagram. The feature was first tested in
Marketing
News
DOVE JEERS AT PANTENE’S MYSTERY SHAMPOO GIMMICK
When the competition gets fierce, advertising by brands soon follows suit in interesting ways. Brands often tend to take direct jabs at each
Indian
#BINGOCONNECTING PEOPLE WITH OPTIMISTIC MADNESS
The year 2020 brought it with a bizarre turn of events and life as we know it has never been the same ever
Digital Media
News
WATCONSULT ACQUIRES E-COMMERCE MANDATE FOR NOBEL HYGIENE
WATConsult, a hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the mandate for the e-commerce duties for
Digital Media
News
DIGI OSMOSIS WINS DIGITAL MANDATE FOR DHARMA PRODUCTIONS
With an already noteworthy list of Bollywood superhits like Dilwale, Airlift, Ki & Ka, Gold, Kaabil, Gully Boy under their belt, and the social presence
Advertising
News
SAMSUNG CREATES A NEW UNSTOPPABLE DANCE TREND ON TIKTOK FOR THE DISABLED
Samsung Creates a New UnstoppAble Dance Trend on TikTok for the Disabled TikTok popularised the concept of synchronised dancing to 15-second music clips.
Digital Media
News
INSTAGRAM IS NOW TESTING A NEW STORIES FEATURE
Instagram Stories have quickly become one of its most popular features with more than twice the users per day as compared to Snapchat,
International
THE TABOO HAS GOT TO END. PERIOD!
28th of May, which is regarded as World Menstrual Hygiene Day, is a day to spread awareness about menstruation, bust the myths around it
Advertising
News
HOW DHL PULLED A FAST ONE ON THEIR COMPETITION
In an age where online shopping has become a need rather than a luxury, logistics companies have witnessed an ever-rising demand. This usually translates
Indian
SURF EXCEL’S HEART-WARMING RAMADAN CAMPAIGNS THROUGH THE YEARS
Surf Excel has always boasted its creativity through strong narratives and fresh stories in its ads on every festive occasion. Their ads usually revolve
Digital Media
News
DISSECTING HDFC BANK’S SOCIAL MEDIA STRATEGY
About the Brand: HDFC Bank Ltd is an Indian financial services company that was incorporated in Mumbai in 1994. It is now the
Digital Media
News
DISSECTING OYO”S SOCIAL MEDIA STRATEGY
About the company: OYO Hotels & Homes, a young hotel startup, today is the world’s leading chain of hotels, homes, and spaces. The
Digital Media
News
WHAT IS THE INSTAGRAM #LONGPOST GLITCH AND HOW IT IS CREATED
Has your Instagram feed been taken over by extremely long posts off late? A new glitch on Instagram allowed users to put up posts
Advertising
News
MAY WARS: THE FOURTH AWAKENS
Whether you’re Jedi Master or just a pop culture layman, you definitely watched or heard of Star Wars. For many it’s more than
Digital Media
News
5 MISTAKES TO AVOID ON SOCIAL MEDIA
Whether you love it or hate it, it is impossible to deny the significance of social media in advertising in the age of the
International
EXPLORING THE GREAT INDOORS WITH JEEP
The outbreak of the COVID-19 virus has forced several countries into implementing quarantines and it has been a long while in India since people
Digital Media
News
DISSECTING KITKAT’S INSTAGRAM STRATEGY
About the Brand: KitKat is a confectionery brand under the Nestlé group that makes chocolate-covered wafers. Launched in the UK in 1935 as
Marketing
News
THE BATTLE OF THE E-COMMERCE GIANTS
Shopping online has slowly become a part of our culture because the ease and the myriad of options that they bring which has
Advertising
News
MOTHER EARTH GETS DUE APPRECIATION ON SOCIAL MEDIA
While people are dormant in their homes and a deafening silence graces the streets, social media flashily buzzes with brilliant Earth Day posts. The
Marketing
News
FACEBOOK’S LATEST ADDITION OF FEATURES TO MAKE SOCIAL MEDIA CONVENIENT FOR BUSINESSES
Facebook recently announced the addition of new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along
International
AMAZON’S ECHO’S INGENIOUS PRE-ROLLS AD CAMPAIGN
When Amazon was tasked with releasing its Echo smart speaker which is enabled by Alexa, their AI assistant, into the Indian market, it might
Advertising
News
MICROSOFT V/S GOOGLE CHROME
The war between Microsoft and Google Chrome has been going on in the tech arena for years on end now. Both companies have
Digital Media
News
STAY TUNED WITH YOUR SIGNIFICANT OTHER
Facebook’s New Product Experimentation(NPE) team recently launched a platform called Tuned for iOS users in the USA and Canada, which is designed specifically for
Digital Media
News
STAY TUNED WITH YOUR SIGNIFICANT OTHER
Facebook’s New Product Experimentation(NPE) team recently launched a platform called Tuned for iOS users in the USA and Canada, which is designed specifically for
Digital Media
News
DISSECTING WENDY’S SOCIAL MEDIA STRATEGY
About the brand: Wendy’s, a fast-food company that is the third-largest hamburger chain in the United States, behind McDonald’s and Burger King. Created
Advertising
News
AMUL VS BRITANNIA: THE GOOD, THE SUBTLE AND THE BUTTERLY
What happens when two of the biggest consumer good brands of the country lock horns with each other in the digital age? We get
Digital Media
News
BOLLYWOOD CELEBRITIES UNITE IN A WAR AGAINST VIRUS
The mushrooming SARS-Cov-2 pandemic has now spread across the world and people have realised that they need to be cautious and take preventive measures.
Digital Media
News
SAMSUNG VS APPLE- THE AGE-OLD QUESTION.
When we talk about smartphone technology, people often get into the age old debate of whether Android is superior or iOS. Nothing quite captures
Digital Media
News
DISSECTING OREO’S INSTAGRAM STRATEGY
About the Brand: Oreo is made by the Nabisco division of the Mondelez group. Introduced as an imitation of Hydrox cookies in 1912,
News
Traditional Media
PANDEMIC SURVIVAL 101: A GUIDE TO SURVIVING COVID-19.
COVID-19(Corona Virus) has taken the world by storm and it seems like it is here to stay. In a time where the common masses
Digital Media
News
PANDEMIC SURVIVAL 101: A GUIDE TO SURVIVING COVID-19.
COVID-19(Corona Virus) has taken the world by storm and it seems like it is here to stay. In a time where the common masses
Advertising
News
BRANDS ENCOURAGED SOCIAL DISTANCING WITH WITTY POSTS
COVID-19(Corona Virus) has tossed the world into a state of chaos and its highly contagious nature has made it extremely important to practice
Indian
TATA MELTS HEARTS WITH A STIRRING CAMPAIGN
In an ad campaign called #TwoBinsLifeWins under their Garima mission, Tata shines light upon the importance of segregating biodegradable and non-biodegradable waste. The ad
Digital Media
News
“HEY SIRI, HIT ME WITH A QUIRKY NEW FORMAT!”
With the crazy amount of development in AI technology in the last decade, AI assistants like Siri, Alexa and Google assistant have practically eliminated
News
Traditional Media
BMW VS AUDI: AN INTENSE MATCH OF HOARDING CHESS
The Fierce game of advertising sometimes requires brands to take cheap shots and witty jabs at their competitors to establish their superiority. Through
Digital Media
News
“HEY SIRI, HIT ME WITH A QUIRKY NEW FORMAT!”
With the crazy amount of development in AI technology in the last decade, AI assistants like Siri, Alexa and Google assistant have practically eliminated