December 23, 2024
International

AUDIBLE INCENTIVIZES FITNESS WITH #RUNFORTHECHAPTER CAMPAIGN

While not everyone is an avid reader, people love to listen to stories and audiobooks and Audible is a platform to just that.

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Advertising News

TOYOTA PULLS OUT ITS ADS AHEAD OF OLYMPICS

Toyota Motor will not be running any TV commercials in Japan during the Olympics and neither will the president of Toyota Motor participate

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International

UNESCO TAKES A STAND FOR JOURNALISTS WITH #KEEPTRUTHALIVE CAMPAIGN

With the rampant spread of fake news around the world, particularly through big news stations, real journalism and the search for truth is

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Marketing News

HOW ABSOLUT VODKA MADE A BREAKTHROUGH IN U.S.A WITH A GAME-CHANGING MARKETING PLAN

Back in 1979, the Swedish soul brand was attempting to break into the United States commercial center, the most serious commercial center on

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International

NIKE’S BEST DAY EVER CAMPAIGN SEES A UTOPIC FUTURE FOR ALL ATHLETES

If theres one brand thats constantly pushing the possibilities of tomorrow and suggesting an ambitious future for sports and a new generation of

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Indian

TIDE ASKS PEOPLE TO MAKE TIME FOR THEIR FAMILIES WITH #TIDEFORTIME

The pandemic has left families inside their houses 24×7, making it the perfect opportunity to spend quality time with their loved ones and

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Digital Media News

TWITTER TESTS NEW FEATURES FOR BETTER PRIVACY FOR USERS

With privacy on the internet becoming a growing issue, Twitter has begun testing new options and features to tighten their users privacy and

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International

MCDONALD’S WANTS YOU TO HAVE A LAUGH WITH THEM

The Covid-19 era has brought in insurmountable sadness and has triggered countless depressive disorders for many. With the past 18 months seeing millions

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Digital Media News

CLEVERTIZE APPOINTS SUMAN MANI AS CREATIVE DIRECTOR

Clevertize, one of India’s leading integrated marketing agencies, has appointed Suman Mani as its Creative Director. Mani brings with him 14 years of

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Digital Media News

THREE FOURTH SOLUTIONS ACQUIRES MANDATES FOR FOUR NEW CLIENTS

Kolkata based integrated marketing agency, Three Fourth Solutions acquired 4 new digital mandates whilst retaining existing clients amidst pandemic. The Agency’s four new

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Indian

MAKEMYTRIP URGES PEOPLE TO #MAKETHETRIP TO VACCINATION CENTERS

The pandemic brought by in Covid-19 hasnt been easy on any of us. The past year and a half has brought in tough

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Indian

A RUN-DOWN OF ALL THE CAMPAIGNS FOR SOCIAL MEDIA DAY

We’ve come far from the ages of Print, Radio, and Television and have created an era where anything is possible on social media

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Digital Media News

ON SOCIAL MEDIA DAY, SOCIAL MEDIA DISSECT ASKS TO CONSUME CONTENT RESPONSIBLY

On Social Media Day, Social Media Dissect launched its digital campaign #ConsumeResponsibly to highlight the negative implications of social media and the importance

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PR

GOZOOP BAGS THE INTEGRATED DIGITAL MANDATE FOR U&I;

Gozoop, the digital-first integrated marketing company has won the integrated digital mandate for India’s most progressive gadget brand U&I following a multi-agency pitch.

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Indian

DOVE’S COURAGE IS BEAUTIFUL CAMPAIGN IS A REMINDER TO APPRECIATE HEALTHCARE PROFESSIONALS

Last year hit the healthcare professionals pretty hard. With an overwhelming number of patients suffering from Covid-19 and an underwhelming amount of resources,

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Indian

ACKO GENERAL INSURANCE HIGHLIGHTS THE IMPLICATIONS BEHIND BEING A FAKE ALLY TO THE LGBTQIA+ COMMUNITY

The pandemic brought by in Covid-19 hasnt been easy on any of us. The past year and a half has brought in tough

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Advertising News

TANISHQ PAYS HOMAGE TO HEALTHCARE PROFESSIONALS BY INTRODUCING THE MASK POLICE

Weve all heard of the moral police, but what about the Mask Police? In a new campaign launched for Doctors Day, Tanishq pays

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Creator Dissect Creator News

HOW BURGER KING POPULARIZED AN UNKNOWN FOOTBALL CLUB WITH A CHALLENGE

Usually, when people play the FIFA series online, most are biased to choose the best football clubs out there- F.C. Barcelona, Real Madrid,

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Digital Media News

CANNES LIONS 2021: INDIA WINNING BIG

The Cannes Lions International Festival of Creativity, held in the third week of June, is the largest event for all professionals in creative

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Digital Media News

CANNES LIONS 2021: INDIA WINNING BIG

The Cannes Lions International Festival of Creativity, held in the third week of June, is the largest event for all professionals in creative

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Digital Media News

FACEBOOK INTRODUCES REELS, AUDIO ROOM ON ITS APP

After the massive exposure Instagram’s Reels has enjoyed, Facebook is bringing Reels to its own platform. According to the research published by researcher

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Digital Media News

CANNES LIONS 2021: INDIA WINNING BIG

The Cannes Lions International Festival of Creativity, held in the third week of June, is the largest event for all professionals in creative

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Advertising News

FACEBOOK’S NEW INDEPENDENT ARTIST PROGRAMS TO HELP UNSIGNED MUSICIANS GENERATE INCOME

Social media has become a great medium for many artists and creators to showcase their art and even generate a source of income

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International

REEBOK ENCOURAGES ‘ALL TYPES OF LOVE’ WITH THEIR NEW CAMPAIGN

Pride Month is a celebration of all the hardships and trauma the LGBTQIA+ community members have gone through to be who they are

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International

SNAPCHAT INTRODUCES NEW INITIATIVE FOR LGBTQIA+ MEMBERS FOR MORE INCLUSION

As the end of Pride month comes closer, Snapchat has come up with another way to ensure that the LGBTQIA+ community members feel

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International

MIDOL WANTS YOU TO STOP APOLOGIZING. PERIOD.

Over 62% of women under 40 have apologized to people while menstruating or displaying menstrual syndromes. There’s one brand that wants women everywhere

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International

P&G; ASKS TO LEAD LIVES WITH LOVE AND SHARE GOODNESS BEFORE TOKYO OLYMPICS

After touching hearts with its Rio Olympics campaigns, P&G is back with its brands to do the same for Tokyo Olympics 2021. Its

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Advertising News

GLOSSIERS SOCIAL MEDIA DISSECTION

Glossiers Social Media Dissection About the company: Glossier, Inc. is a direct-to-consumer beauty company that leverages content and community to power a superior

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International

ALWAYS’ CAMPAIGN WAS UNSTOPPABLE LIKE A GIRL

For ages, phrases such as  ‘Throw like a girl,’ and ‘Run like a girl’ had negative connotations attached to it. Running like a

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Digital Media News

DABUR V/S MARICO – BATTLE OF THE OILS

In a strange turn of events of last year, Dabur India’s coconut hair oil brand, Anmol Gold, was seen in a dispute with

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Advertising News

VICTORIA’S SECRET BIDS ADIEU TO ANGELS AND WELCOMES VS COLLECTIVE

For the longest time, Victoria’s Secret Angels were the envy of many women. With toned physique, outworldly confidence, and gorgeous looks, many dreamt

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Indian

A LOOK AT ALL THE FATHER’S DAY CAMPAIGNS OF 2021 SO FAR

From teaching us how to ride our bicycles and buying whatever our little hearts desired to helping us manage our finances and making

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Digital Media News

PUBLICIS WORLDWIDE INDIA BAGS CREATIVE MANDATE FOR GODREJ PROCLEAN

Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly

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Advertising News

WE COVER THE LATEST SOCIAL MEDIA UPDATES AND TRENDS, WHAT MORE HINTS DO YOU WANT?

We’ve all had our share of unrequited love and crushes. From pausing shows to respond to your crush’s texts and coming to college

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International

INDEED EMPHASIZES ON THE IMPORTANCE OF #EMPATHYATWORK

Sitting for interviews is nerve-jittering and scary especially when you’re putting yourself out there in a position to be judged at both a

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Digital Media News

INDIAN CREATIVE AGENCY 7 FRAMES LAUNCHES A SOCIAL INITIATIVE TO PROVIDE FREE OF COST SERVICES

7 Frames, an early age creative startup, has announced an initiative titled ‘For a Better Tomorrow’ under which it’ll be providing free of

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Marketing News

SPOTIFY JOINS SOCIAL LIVE AUDIO WITH SPOTIFY GREENROOM

Catching up to all the social media conglomerates that have jumped onto the social audio bandwagon, Spotify is the next company to do

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International

ADIDAS CHALLENGES MENSTRUAL TABOOS WITH NEW SPORTSWEAR

For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women

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International

ADIDAS CHALLENGES MENSTRUAL TABOOS WITH NEW SPORTSWEAR

For many girls and women out there, a monthly visit by Aunt Flo is never looked forward to. It’s a time where women

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PR

WENDY”S AND RICK & MORTY TAKE CUSTOMERS ON A RIDE WITH THEIR PARTNERSHIP

After last year’s partnership between the popular adult animated show ‘Rick and Morty’ and the iconic fast-food company ‘Wendys,’ the two brands are

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PR

KITKAT IS TAKING PEOPLE INTO THE WORLD OF MAGIC FOR A BREAK

Almost everyone is exhausted and burnt-out from the unprecedented changes we’ve had to experience since the last year and a half. People have

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PR

WHATSAPP APPEASES USERS ABOUT PRIVACY WITH THEIR NEW CAMPAIGN

2021 hasn’t been the most smooth-sailing year for WhatsApp with the app facing a severe backlash on issues related to privacy or lack

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PR

SOCIAL BEAT BAGS DIGITAL MANDATE FOR CELEBRITY SCHOOL

Celebrity School, a platform for students all over India to learn from Superstars, has partnered with Social Beat, the independent digital marketing agency,

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PR

P&G; SHIKSHA’S MUNNI ENCAPSULATES THE EDUCATIONAL INEQUALITY IN THE COUNTRY

Although education is a right, for many it is still a privilege. Especially during the pandemic which has rendered millions of children unable

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PR

TURTLE LIMITED ROPES IN SHREYANSH INNOVATIONS AS ITS NEW CREATIVE AGENCY

Turtle Limited, one of India’s leading apparel brands for men has brought on board Kolkata headquartered Shreyansh Innovations, as its creative agency. As

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PR

FACEBOOK INTRODUCES SMART CROPPING FEATURE FOR SMARTER VIDEO EDITING

After Facebook announced the testing of one of their potential features Smart Cropping (a new feature under video editing tools for creators), Facebook

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PR

COINDCX WANTS TO KNOW IF #BITCOINLIYAKYA

The cryptocurrency exchange CoinDCX has found a humorous way to appeal to the public to convince them to invest in the cryptocurrency Bitcoin.

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PR

TWITTER HELPS NEWSLETTER CREATORS FURTHER MONETIZE POSTS THROUGH ”SUBSCRIPTION BUTTON”

With Twitter constantly finding new incentives to help creators monetize their accounts and posts on the social media app, Twitter will soon be

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PR

INSTAGRAM’S NEW AFFILIATE MARKETING PROGRAM TO HELP CREATORS FURTHER MONETIZE THEIR POSTS

In an announcement to help creators further monetize their posts on Instagram, the social media app has announced a new affiliate marketing program

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PR

BUD LIGHT V/S MILLER LITE & COORS LITE – STUCK IN A CORNY SITUATION

For Americans and American Football enthusiasts, Super Bowl is a time of happiness and elation. A time for them to enjoy the matches

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