OREO LAUNCHES NEW AI CAMPAIGN “Say It With Oreo” WITH FARHAN AKHTAR
This brand-new campaign brings together Farhan Akhtar’s wit, AI and Oreos to generate responses that help you turn speechless moments into playful ones.
Indian
Indian
BUMBLE LAUNCHES NEW “KINDNESS IS SEXY” CAMPAIGN WITH ADITYA ROY KAPOOR
Popular dating and social media networking app Bumble has launched a brand-new global integrated campaign titled “Kindness is sexy” and starring none other
Digital Media
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THREADS: NEW FEATURES, LATEST UPDATES AND MUCH MORE
Threads, Meta’s answer to Twitter (now known as “X”), was an instant sensation, with social media users flocking to it in droves. While
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DENTSU X INDIA APPOINTS JOSE LEON AS CEO
Media agency dentsu X has announced the appointment of Jose Leon as Chief Executive Officer (CEO). He will he based out of dentsu’s
Creator Dissect
Creator News
SWIGGY PARTNERS WITH WHIZCO FOR IN-APP INFLUENCER ACTIVATIONS
WhizCo, a popular influencer marketing and creator management agency, has recently announced its collaboration with Swiggy, India’s leading food delivery app, for in-app
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SUPARI STUDIOS WINS CONTENT MARKETING MANDATE FOR SPOTIFY INDIA
The scope of work includes content marketing strategy, production and execution of the brand’s content marketing led campaigns. Supari Studios, the branded content
Digital Media
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DEMAND FOR UPSKILLING AI COURSES HAVE SKYROCKETED IN INDIA
As AI continues to take the world by storm, the demand for AI courses have skyrocketed as Indians continually seek upskilling platforms. These
Digital Media
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TWITTER FLOODS WITH MEMES AFTER ELON MUSK CHANGES ITS LOGO TO “X”
Twitter has exploded with hilarious memes after Elon Musk changed its logo from a blue bird to “X”. Twitter has been officially rebranded.
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Creator News
KRUTIKA AKA @themermaidscales ATTENDS BARBIE’S PREMIERE IN LOS ANGELES; INDIAN INFLUENCERS EMBRACE BARBIECORE
Mumbai-based influencer Krutika, better known as @themermaidscales, became the only Indian influencer to attend Barbie’s pink premiere in Los Angeles. With more than
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Creator News
NAS DAILY HAS LAUNCHED NAS.IO IN INDIA TO HELP CREATORS
For the first time ever, Nas Company has launched something in India. Their stunning platform, Nas.io, will make it easier for creators to
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BBH INDIA WINS THE CREATIVE MANDATE FOR JAPFA
Pan-Asian agri-food company Japfa has assigned its creative mandate to BBH India. As per the company, BBH will be responsible for crafting the
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OGILVY’S CREATIVE DIRECTOR KARTHIK KRISHNAN MOVES ON
After working as Creative Director at Ogilvy for 3 years, Karthik Krishnan has announced his resignation. Sharing the news on LinkedIn, he wrote:
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THE OMNIPRESENT ORRY: WHO IS HE AND HOW IS HE EVERYWHERE?
All of India’s social media platforms are buzzing with just one question: “Who is Orry?” You may have seen him, you may
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“IMAGINE BEING NAMED AFTER” TREND IS HILARIOUSLY TAKEN OVER BY BRANDS
Recently, a hilarious new trend has flooded social media. Using the line “imagine being named after”, people began making comic comparisons ranging from
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AJIO PARTNERS WITH MEGALODON AS AI CREATIVE DESIGN PARTNER
AJIO, India’s leading online fashion destination and house of brands, has joined hands with India’s first AI marketing communications company, Megalodon, as their
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ELON MUSK PLANS TO CHANGE TWITTER’S LOGO: SAY GOODBYE TO “ALL THE BIRDS”
Twitter owner Elon Musk has announced his plan to change Twitter’s logo through a Tweet, aiming to replace the bird logo with an
Indian
FLIPKART’S LATEST CAMPAIGN: EVERYTHING IS AVAILABLE ON FLIPKART
In their latest campaign, Flipkart, India’s leading e-commerce company, brilliantly showcases how everything you see is available on Flipkart. By highlighting the vast
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BARBIE VS OPPENHEIMER: THE ULTIMATE MEME EXTRAVAGANZA
Barbieheimer Week is officially here! Greta Gerwig’s Barbie movie and Christopher Nolan’s Oppenheimer are both scheduled to hit theatres on 21st July, which
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HAVAS INDIA LAUNCHES GLOBAL TALENT COMMUNICATIONS AGENCY “HAVAS PEOPLE” IN INDIA
In a significant move that emphasizes the rapidly growing potential of India’s advertising market, Havas India has launched Havas People, a global talent
Digital Media
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5 VIDEO AI TOOLS EVERYONE SHOULD KNOW ABOUT
Video editing can be extremely tiresome. Even the best video editors using the best software require can struggle through the laborious and time-consuming
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META’S THREADS LOSES HALF ITS ACTIVE USERS IN JUST ONE WEEK
Thread’s audience is still only 22% the size of Twitter’s. Twitter’s rival Threads saw soaring success after its initial launch, crossing over
International
BARBIE MOVIE MARKETING: UNVEILING THE PINK DREAM ONE STEP AT A TIME
“The devil works hard but the Barbie marketing team works harder”. It’s a Barbie world – and in the words of award-winning director
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TWITTER STARTS PAYING CREATORS: BLUE CREATORS ABOVE 5M TO GET A SHARE IN REVENUE
Way back in February, Elon Musk promised that Twitter would share its ad revenue with creators. Now, with the threat of loss, the
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HERE’S HOW BRANDS CELEBRATED THE STELLAR LAUNCH OF CHANDRAYAAN-3
14th July was a memorable day for India. It was when Chandrayaan-3, India’s great lunar mission, finally took flight, leaving behind a stellar
Indian
GODREJ INTERIO LAUNCHES THEIR “WELCOME TO THE FAMILY” CAMPAIGN
Godrej Interio captures the hearts of Indian families through their newly launched campaign, “Welcome to the Family”. Aptly titled, this campaign is a
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CLEARTAX AND SWIGGY INSTAMART PRANK THEIR CUSTOMERS TO ENSURE TAX RETURNS
What’s the best way to guarantee tax returns from your customers? Pranking them with fake tax notices, of course! Cleartax, India’s most
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MYNTRA’S LAUNCHES “RISING STARS” PROGRAM TO BOOST 200 D2C FASHION AND LIFESTYLE BRANDS
Myntra has announced “Myntra Rising STARS”, a brand-new one-of-its-kind program that aims to strengthen the D2C ecosystem in the country. This fantastic program
Digital Media
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MEET LISA, INDIA’S FIRST REGIONAL AI NEWS ANCHOR
In a historic milestone for the AI industry, Odia-based news station Odisha TV has unveiled “Lisa”, the first regional AI news anchor of
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DOMINO’S SETS PIZZA BILLBOARD ON FIRE TO PROMOTE “RED HOT” PIZZA RANGE
Domino’s Pizza took event marketing to a whole new level with their latest fiery “on-ground” activation event in Gurgaon. Focused on their new
Indian
BISLERI CONTINUES #CarryYourGame CAMPAIGN BY SIGNING A 2-YEAR DEAL WITH ULTIMATE TABLE TENNIS
Bisleri, India’s leading packaged drinking water brand, partners with The Ultimate Table Tennis as the official hydration partner for the next two years
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Creator News
INFLUENCERS DAZZLED BIGG BOSS’S LATEST SEASON
Every year, fans of the reality show “Bigg Boss” look forward to a brand-new season of fun, drama and scandal. Last year, the
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CORNITOS UNVEILS NEW BRAND MASCOT: CORNY THE UNCOOPERATIVE CHIMP
Cornitos, the forerunning brand of Greendot Health foods Pvt Ltd, has set the internet on fire by announcing the launch of their newest,
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Creator News
5 TIMES INFLUENCERS OPENED UP ABOUT THEIR MENTAL HEALTH STRUGGLES
It may be difficult to admit, being a content creator can get very challenging at times. With constant pressure to perform and be
Indian
HOTTEST SUMMER CAMPAIGNS OF ALL TIME
Summer can never come too soon. It’s the season of fun and creativity, and summer campaigns have proven to be extremely effective for
International
LONDON’S GIANT MASCARA LASH: MAYBELLINE’S LATEST CAMPAIGN
London transports outfitted with giant fake eyelashes? It’s more likely than you think! Maybelline, a beauty brand based in New York, has stunned
Digital Media
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LOOKING FOR ALTERNATIVES TO TWITTER AND THREADS? WE HAVE YOU COVERED
Twitter is falling, and it’s falling fast. After Elon Musk’s acquisition of Twitter, it was only a matter of time before. Musk’s
Indian
BRANDS CELEBRATING WORLD CHOCOLATE DAY
Everyone loves chocolate, right? World Chocolate Day, which takes place on July 7th, was created to honour and celebrate the heavenly taste of
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Creator Economy
ICONIC BRAND-INFLUENCER COLLABORATIONS
Influencers are everywhere. If you’re active on social media, you’ve probably seen them, followed them and interacted with them. Their posts are usually
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THREADS 101: THE GOOD, THE BAD, THE FUTURE
Threads needs no introduction. The announcement of its launch was met with fireworks from the social media community, particularly Twitter users. But is
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THREADS BECOMES MOST RAPIDLY DOWNLOADED APP ON FIRST DAY, TWITTER THREATENS LEGAL ACTION
Meta’s newly launched app Threads was downloaded by 30 million users on its first day, as per the company’s chief Mark Zuckerberg. Zuckerberg
Indian
MEDIBUDDY’S LATEST BRAND CAMPAIGN FEATURES AMITABH BACHCHAN SHOWCASING VIDEO CONSULTATIONS WITH SPECIALIST DOCTORS
MediBuddy, a leading digital healthcare platform of India, wishes to make high-quality healthcare accessible to the huge population of India and revolutionise the
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Creator Economy
5 FACTORS YOU NEED TO CONSIDER BEFORE CHOOSING AN INFLUENCER FOR YOUR BRAND
Influencer marketing may seem like a piece of cake. After all, all you have to do is choose an influencer, send them
Creator Dissect
Creator Economy
YFLO HYDERABAD HOSTS “PASSION TO PROFESSION” WITH FAMOUS INFLUENCERS
YFLO (Young FICCI Ladies Organization) Hyderabad Chapter organised an exciting and engaging session with three famous influencers from different fields, facilitated by Arthi
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Creator News
5 INDIAN INFLUENCERS WITH BRAVE STORIES ABOUT THEIR SEPARATION
Breakups and separations are not easy for anyone, least of all in a society where divorce is seen as a taboo. As public
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JOE LINDNER AKA JOESTHETICS DIES FROM ANEURYSM AT 30
Jo Lindner, a German YouTuber, bodybuilder and fitness influencer, also known as “Joesthetics”, died on Monday, 21st July, at the age of 30.
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Creator Economy
INCOME TAX DEPARTMENT CONDUCTS “PROBE” AGAINST SOCIAL MEDIA INFLUENCERS. HERE’S WHY
The Income Tax department initiated a probe against certain content creators on platforms like Instagram and YouTube for inconsistencies in reporting their profits
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Creator Economy
DIOR SHINES BRIGHT AS THE MOST POPULAR GLOBAL BRAND ON INSTAGRAM
Dior bags the gold medal as the leading international luxury brand to receive the highest number of unique mentions by Indian influencers on
Indian
COKE ZERO GOES BIG WITH TIGER SHROFF AND INFLUENCERS
Coke Zero, a popular zero-calorie beverage, has taken the nation by storm. Over the last couple of months, their TV commercial featuring Tiger
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Creator Economy
5 TOOLS TO HELP YOU FIND THE RIGHT INFLUENCERS ONLINE
Influencer marketing is all the rage across social media, and you don’t want to miss out on the fun. 81% of marketers
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META LAUNCHES RIVAL APP THREADS AMID TWITTER BACKLASH
Facebook owner Meta Platforms has unveiled its upcoming microblogging platform, Threads, which is expected to launch on July 6th, Thursday, directly challenging Twitter’s