December 23, 2024
PR

NESTLE INDIA”S NEW CAMPAIGN LOOKS TO ENSURING CUSTOMERS ABOUT ITS HEALTHFULNESS

After Financial Times and other international media presented internal reports that showcased that a major percentage of Nestle’s products were described and rated

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PR

HOW THE TEMPORARY TERMINATION OF A COMPANY”S PERFORMANCE LED TO ONE OF THE BIGGEST INTERNET OUTAGE

Yesterday, the World experienced one of the largest Internet outages affecting social media, international media, and other high-traffic platforms. The websites that were

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International Campaigns

BURGER KING”S PROUD WHOPPER CAMPAIGN CELEBRATED PRIDE IN A VERY SPECIAL WAY

In 2014, Burger King launched a new but controversial entrant in their menu: Proud Whopper. The whopper tasted like any other whopper that

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PR

#JABWEGET: INDEPENDENT MUMBAI ADVERTISERS TEAM UP TO ORGANISE FREE VACCINATION DRIVE AND TACKLE VACCINE HESITANCY

India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that

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PR

#JABWEGET: INDEPENDENT MUMBAI ADVERTISERS TEAM UP TO ORGANISE FREE VACCINATION DRIVE AND TACKLE VACCINE HESITANCY

India’s vaccination efforts against Covid-19 are well underway. However, progress has been considerably slow, as one can expect with a large and diverse population that

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PR

RASHMI VIKRAM JOINS DENTSU AS CHIEF EQUITY OFFICER, APAC

Dentsu International has appointed Rashmi Vikram as chief equity officer for APAC region. She was formerly group diversity and inclusivity practice leader at

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PR

INSTAGRAM REVERSES OPTION OF RE-SHARING FEED POSTS ON STORIES

In an attempt to stop users from re-sharing feed posts to Instagram Stories, Instagram was experimenting with various tools to reduce the number

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International Campaigns

MARIE STOPES INTERNATIONAL BREAKS DOWN THE TABOO BEHIND ABORTIONS

The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.

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International Campaigns

MARIE STOPES INTERNATIONAL BREAKS DOWN THE TABOO BEHIND ABORTIONS

The international non-governmental organization, Marie Stopes International, launched a campaign for Mother’s Day on a topic that no one ever talks about: Abortion.

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International Campaigns

SPOTIFY WANTS QUEER ARTISTS TO CLAIM THEIR SPACE THIS PRIDE MONTH

“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground

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PR

MARKETING ERRS TO LEARN FROM BRANDS: SONY AND THE CASE OF RACIST PSP AD

There was a time when having the PlayStation Portable was the coolest thing ever. But a certain campaign stirred up massive criticisms for

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International Campaigns

SPOTIFY WANTS QUEER ARTISTS TO CLAIM THEIR SPACE THIS PRIDE MONTH

“For too long, queer culture was relegated to the margins. It happened behind closed doors and blacked out windows. It was forced underground

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International Campaigns

HOW REDBULL’S MARKETING CHANGED THE ENTIRE GAME

The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More

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International Campaigns

DOVE IS ASKING BRANDS TO HELP CREATE REALISTIC BEAUTY STANDARDS

Beauty comes in all shapes and sizes. It’s subjective and ideally, there should be no paradigm for beauty that confines people into a

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International Campaigns

HOW REDBULL’S MARKETING CHANGED THE ENTIRE GAME

The best thing a brand can get when marketing their product is the people’s attention. Marketing runs on the reception of attention. More

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PR

TWITTER TESTS FULL-SCREEN ADS ON FLEETS

Twitter has announced that it will start testing advertisements on Fleets, Twitter’s take on Instagram and Snapchat’s disappearing stories for tweets. The intention

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PR

THE BEST OF IMPACTFUL PRIDE CAMPAIGNS SO FAR

The month of June is a special month for the members of the LGBTQIA+ community. It’s a month that celebrates the members, the

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PR

TWITTER GETS NOTICE TO COMPLY WITH THE NEW IT RULES IN 3 WEEKS FROM DELHI HIGH COURT

After the big news of the Government blocking major social media apps such as Whatsapp, Facebook, Instagram, Twitter, etc. lest they don’t comply

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PR

B-NATURAL V/S TROPICANA – AN UNHEALTHY COMPETITION WAS NEVER GOOD

When ITC launched its then-new juice brand ‘B-Natural,’ they decided to target Tropicana and Real in their ads. To position B-Natural as the

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International Campaigns

AB INBEV DOES NOT WANT YOU TO DRINK AND DRIVE

There’s nothing like cracking open a cold one with the boys. After all, who doesn’t like to meet up with friends and enjoy

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PR

PR LESSONS TO LEARN FROM PAST DISASTERS

A brand cannot function effectively without proper crisis management and proper PR. Public Relations is what helps brands network with the audience and

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PR

LINKEDIN LAUNCHES NEW FEATURES TO INCREASE ORGANIC CONTENT, PROMOTES EVENTS

Being a marketer is difficult; marketers take on various responsibilities and clearly for them, time is of the essence. Acknowledging the difficulty marketers

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International Campaigns

A LOOK BACK AT ICONIC CAMPAIGNS: MERCEDES-BENZ”S INVISIBLE CAR

In 2012, Mercedes announced its first-ever ‘F-Cell Car’, a form of a hybrid car that had 0 gas emissions and was made by

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International Campaigns

A LOOK BACK AT ICONIC CAMPAIGNS: MERCEDES-BENZ”S INVISIBLE CAR

In 2012, Mercedes announced its first-ever ‘F-Cell Car’, a form of a hybrid car that had 0 gas emissions and was made by

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PR

GODREJ INTERIO V/S IKEA – WHICH ONE IS BEDDER?

When Ikea first entered the Indian market in 2018, almost everyone was excited about its entry and looked forward to it with much

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PR

WHITE RIVERS MEDIA BAGS THE DIGITAL MANDATE OF REALME TECHLIFE’S FIRST BRAND DIZO

White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The

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PR

WHITE RIVERS MEDIA BAGS THE DIGITAL MANDATE OF REALME TECHLIFE’S FIRST BRAND DIZO

White Rivers Media bags the digital mandate of DIZO — a global technology brand and the first brand in the realme TechLife ecosystem. The

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PR

DHATRI BHATT JOINS NYKAA FASHION AS VP MARKETING & COMMUNICATIONS

Dhatri Bhatt recently joined Nykaa Fashion as Vice President Marketing and Communications. Dhatri comes with over 18 years of experience in brand management,

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PR

TWITTER FINDS A NEW SOURCE OF INCOME FOR CREATORS THROUGH TICKETED SPACES FEATURE

In a new effort to help creators monetize their content, Twitter is in the process of launching their Twitter Spaces feature and has

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PR

ASCI REQUESTS DABUR TO EDIT ITS CHYAWANPRASH PRINT AD DUE TO FALSE CLAIMS

The Advertising Standards Council of India (ASCI) has requested Dabur to modify or delete a Chyawanprash advertisement claiming Covid security. The March (2021)

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PR

SOCIAL MEDIA APPS FACEBOOK, TWITTER, INSTAGRAM MAY BE BLOCKED AFTER IMPLEMENTATION OF NEW IT RULES

Facebook, Twitter, and Instagram social media sites could potentially face a ban in India unless they comply with the latest Guidelations for Intermediaries.

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PR

FOR WORLD BEE DAY, ANGELINA JOLIE SPEAKS UP ON BEE AWARENESS

Angelina Jolie posed for a dramatic portrait for National Geographic on World Bee Day to call attention to the critical need to conserve

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International Campaigns

GREENPEACE’S NEW CAMPAIGN ATTACKS POLITICIANS FOR THEIR FAKE CLIMATE CONCERNS

Greenpeace’s latest initiative is a blatant attack on all the politicians and those in authority positions doing nothing for the climate. With a

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International Campaigns

MALTESERS ASKS MOTHERS TO SHARE THEIR POST-PARTUM MENTAL HEALTH STATE IN THEIR NEW CAMPAIGN

Maltesers launched its campaign, #TheMassiveOvershare to promote maternal mental health and encourage mothers to be open about the highs and lows of motherhood

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International Campaigns

MALTESERS ASKS MOTHERS TO SHARE THEIR POST-PARTUM MENTAL HEALTH STATE IN THEIR NEW CAMPAIGN

Maltesers launched its campaign, #TheMassiveOvershare to promote maternal mental health and encourage mothers to be open about the highs and lows of motherhood

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PR

KFC’S SOCIAL MEDIA STRATEGY DISSECTION

About The Company: KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long

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PR

CANNES LION UNDER FIRE FOR LACK OF DIVERSITY AMONGST DEANS OF RHA

Right after the 2021 International Festival of Creativity began, Cannes Lion is under fire for the perceived lack of diversity among the deans

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PR

INSTAGRAM LAUNCHES NEW INSIGHT METRICS FOR REELS AND INSTAGRAM LIVE

Instagram has added new Insights for Reels and Live to its Professional Dashboard, providing companies and developers with vital information about the scope

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PR

GILLETTE’S VENUS QUESTIONS THE MASS HYSTERIA ABOUT THE PUBIC AREA IN THEIR NEW SONG

By advertising a new product line with a funky song and video that resembles classic animated musical numbers, the Gillette Venus brand is

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PR

FORD INDIA ELEVATES KAPIL SHARMA AS GM – CONSUMER MARKETING

Ford India has appointed Kapil Sharma as the general manager – consumer marketing. Sharma is presently heading PR, communications and CSR for Ford India and will continue to fulfill his present

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PR

PINTEREST LAUNCHES ‘IDEA PINS,’ A VIDEO FIRST FUNCTION FOR CREATORS

Pinterest is expanding its reach into the artist community with the launch of “Idea Pins,” a video-first feature aimed at artists who want

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PR

A CREATIVE AGENCY WON’T BE PITCHING THEIR IDEAS, BRANDS WILL

With most of the world returning to the original order after the pandemic era, many agencies have seen a rise in the number

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PR

TWITTER REPORTEDLY WORKING ON A PREMIUM PRICED VERSION OF THE APP ‘TWITTER BLUE’

Twitter users will soon be able to have a new version of the app, Twitter Blue. A paid version, Twitter Blue will enable

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PR

HORLICKS V/S COMPLAN – BATTLE OF THE MALTS

The fight for dominance between these Horlicks and Complan began in the 1960s and has lasted ever since. The brands have engaged in

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PR

FACEBOOK’S LATEST COMMERCIAL TALKS ABOUT VACCINATION RELUCTANCE, GRIEF, LOVE, AND HOPE

Facebook’s latest commercial ‘More Together – Rizwan’ is receiving all the love and attention it deserves. A part of the More Together campaign

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PR

A CREATIVE AGENCY WON’T BE PITCHING THEIR IDEAS, BRANDS WILL

With most of the world returning to the original order after the pandemic era, many agencies have seen a rise in the number

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PR

EVOLUTION OF MARKETING CAMPAIGNS FROM THE 90S TO TODAY

The advent of the internet in the 90s changed the format of campaigns completely and marketing professionals were quick to adapt to the

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PR

BRANDS THAT CHOSE COLLABORATION OVER COMPETITION

Every brand in any industry or market is subject to competition, whether they like it or not. Companies try to outsmart and outperform

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PR

WHY BRANDS ARE LETTING THEIR CUSTOMERS SKIP MOTHER’S DAY EMAILS

Holidays like Mother’s Day are supposed to be special. It’s a day to celebrate mothers and everything that they’ve done for you and

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